Summary: Presented by Philip Gutsell - GutSELL & Associates. Learn how to develop a checklist of what works and what doesn’t when it comes to advertising. Follow the steps outlined in this program and return to your store with the necessary information to get immediate positive results in a store’s riskiest investment.

Summary: Informative session on how to navigate the High Point Market and make the best use of your time. - Tips and suggestions, Q & A and individual help if needed. Also view the video on our website: http://www.highpointmarket.org/pyt_firsttime.aspx

Summary: Presented by Jeff Hiller - PROactive Marketing. Most managers feel they should be getting more from their staff, and they are right. This seminar uses the principles of open book management to provide step by step instruction for experienced managers on goal setting, reporting, monitoring, coaching, daily responsibilities, and maximizing the effectiveness of weekly and monthly meetings. What are you doing now that creates frustration for you and your team? What should you be doing to foster a proprietary sense for the business, set mutual expectations, encourage entrepreneurial activity, build staff morale, and ultimately drive superior performance? Recommendations are specific, well-supported, and proven in the market.

Summary: Presented by Bob George & Lee Brown -Impact Consulting Services. Take a look forward to the consumer of 2011, plus a comparison profile of the pre-recession consumer and the current consumer including their views on certain economic conditions. Learn the effect age, income, and lifestyle has on the consumer’s decision to purchase as well as discover the 11 elements that shape the consumers response to their retail environment and experience that can encourage them to purchase.

Summary: Presented by Lacey Howard, Group Editor, Joseph Boehm, Senior Interior Designer, and Kelly Ryan Kegans, Assistant Deputy Editor. Lacey Howard is a group editor in Better Homes and Gardens’ Special Interest Media Home Design department. Lacey oversees the editing and style direction of several key titles, including Renovation Style, Décor, Cottage Style, Secrets of Getting Organized, and Remodel magazines. Joseph Boehm is the Senior Projects Interior Designer for Better Homes and Gardens magazine, designing interiors for special home-building projects and show houses. Besides his editorial duties, Joe also serves as the magazine’s liaison to the design/home furnishings industry, and has been instrumental in curating the Better Homes and Gardens furniture collection. Kelly Ryan Kegans is an assistant deputy editor for Better Homes and Gardens magazine. Kelly works with a team of editors to scout locations and produce decorating and remodeling stories featured in the magazine, which reaches 39 million readers. Sponsored by IHFC and AIDP. Complementary Box Lunch Provided. No reservation needed.

Summary: Sponsored and Moderated by Horich, Parks, Lebow Advertising. This seminar will share specific ideas to help retailers generate more traffic and sales. See creative ways to drive product category growth, with particular emphasis on selling more mattresses. Go on the offensive with hard-hitting television and direct mail promotions that have been proven effective in difficult market conditions.

Summary: Presented by Sharon Gillis- JG Sullivan Interactive. Learn how furniture dealers can optimize their websites so that they are listed in the major search engines’ results pages. You’ll also discover resources that you can use to market your website online (SEO, SEM, PPC) so that customers can find you in their local markets when doing their pre-buy research online.

Summary: Book signing with Alexa Hampton -The Language of Interior Design at Hickory Chair's new showroom

Summary: Presented by Martin Roberts- M Roberts Design. Martin will share his insights into the next generation of home furnishings stores and on his recent successes. Martin is a frequent contributor to Home Furnishings Retailer, Furniture Today, Home Furnishings Business, Furniture World and a keynote speaker at the recent Retail Marketing Institute Conference. You can look forward to practical ideas you can use now to turn browsers into buyers, improve your margins and help drive more profitable transactions in your store.