Online Guide/New Services Maximize Opportunities at Fall 2009 Market
High Point, North Carolina, August 26, 2009—The Fall 2009 edition of the High Point Market Authority’s popular Exhibitor Marketing Kit has been posted to the High Point Market website and is available for download by High Point exhibitors. The special online guide is designed to help High Point Market exhibitors maximize opportunities at Fall Market and highlights a number of valuable new benefits for exhibitors.
Chief among the new benefits is a pair of services designed to assist Market exhibitors with connecting to the press. [See companion release: “HPMA Offers Custom PR Newswire Packages for Exhibitors,” August 26, 2009].
“Connecting with the press and promoting the thousands of new products that are introduced here each season is a top priority both for the High Point Market, as well as many of our exhibitors,” says Brian D. Casey, president and chief executive officer of the High Point Market Authority. “Whether by distributing press kits in our brand new, state-of-the-art Media Center on the plaza level of SHOWPLACE West, posting releases on the High Point Market Online Media Center at www.highpointmarket.org, or by utilizing custom packages of PR Newswire services available only through the High Point Market Authority, exhibitors have more opportunity than ever this season to promote their new product introductions.”
Detailed instructions and practical tips on how to participate can be found in the Exhibitor’s Marketing Kit, available for download at the High Point Market website, www.highpointmarket.org, under the Exhibitor Services tab.
“The Exhibitor’s Marketing Kit is full of valuable information that will help exhibitors drive traffic to their showrooms during Market, while making the most of the High Point Market’s 100th anniversary celebration,” Casey says. “ From engaging your sales forces to reaching international audiences, and from generating positive publicity to co-branding with the Market, High Point Market exhibitors will find everything they need to put their brand at the center of attention this season.”
Among other benefits, the Exhibitor’s Marketing Kit also offers a number of free, online services specifically designed to help exhibitors promote their showroom location at Market and connect with buyers. These include free banner ad creation, downloadable, printer-ready postcards, logos that can be incorporated in advertising and direct mail, and more.
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