Cutting Edge Technology Aids in Forecasting Trends
Stylesight Provides Fashion and Style Industries with Images that Inspire and Tools to Get the Job Done
Heads up home furnishings fashionistas: Given the ever-tightening link between fashion and home furnishings trends, the subscription-based Stylesight style forecasting information service is worth checking out by anyone seeking to track trends and predict change.
Headquartered in NYC (with offices in London and LA), Stylesight (www.stylesight.com) is, at its core, an extraordinary image library that features more than two million images, including coverage of all the Designer Collections from New York, Paris, London, Milan, Los Angeles, Sao Paulo, and Rio de Janeiro, plus the fashion buzz from the streets and store windows of key fashion & interior design stores from all of the world’s major cities. Inspirational content also covers vintage, denim, color, trade shows, celebrity fashion, flat sketches, original graphic design, and mood images.
The proprietary search function allows creative professionals to trim volumes of images down to concise, specific, and relevant results. Users can download multiple images, zoom every image for incredible detail, print and/or email tear sheets, and even create slideshows and trend boards for internal colleagues or external suppliers, as well as share comments.
Stylesight’s mission is to improve the way fashion and style professionals work by providing state-of-the art technology that simplifies their processes and combines insight and trend forecasting information with all of the necessary tools needed to achieve success and improve productivity. Subscribers include Macy’s, Victoria’s Secret, Liz Claiborne, Target, Le Sportsac and other leading retailers and manufacturers.
“As someone who has worked on both the creative and business sides of the apparel industry, I empathize with the headaches that today’s style professionals undergo to create their final products,” says Frank Bober, Stylesight’s founder and chief executive officer. “With our rich content, patented search technology and industry-leading trend analysis, Stylesight aims to take the pain out of the work, enlivening creative types to achieve even greater successes.”
In addition to providing images that inspire, a true “point of view” on the style industry and technology that facilitates the process, Stylesight maintains The Fashion Office, a global team of trend professionals who probe, edit, and check emerging fashion signals in order to translate them into concise, clear, and actionable messages for Stylesight’s subscribers. The Fashion Office ensures that Stylesight users can search for the next big thing while also validating their current work by making sense of the thousands of images in Stylesight’s library.
The Fashion Office also provides:
- MegaColors seasonal forecasts: directional color themes for the development of seasonal product categories
- MegaTrends seasonal forecasts: a broad spectrum of big picture trends
- 90 Days: a monthly design and merchandising package that takes advantage of Fast Fashion trends & production
- Runway Analysis: a synthesis of each Fall/Winter and Spring/Summer fashion season calling out major trends with a spotlight on the designers who create them
- Street Reports
- Trade show coverage
- Sites that Inspire: a summary of information vetted by the company’s retail analyst, and links to other websites that have the potential to provide tangential, but useful information for Stylesight clients.
“At Stylesight, we understand that there are companies both big and small that require rich information and tools that can help take their organization to the next level, without putting a huge dent in their bank accounts,” says Larry Nipon, president of Stylesight. “We enjoy working with companies to understand their needs and then provide a package of resources at a great value that are customized to their business model.”
The company’s global network of correspondents focus on organically developing trends and themes emerging around the world, and management is made up of seasoned industry insiders with extensive careers in fashion design, trend analysis, forecasting, reporting, merchandising and apparel manufacturing.