|
FINDINGS FROM THE BIGRESEARCH YOUNG CHINESE CONSUMER SURVEY
Lots of companies are interested in reaching Chinese consumers, and there’s little wonder why: The Chinese economy is hot. Their stock market is up over 43 percent since March and young Chinese consumers are very confident about the economy, planning to spend more on all major categories according to BIGresearch’s latest survey.
Yet, tapping into this burgeoning market in not without challenges. “The young Chinese are avid consumers, but they are not consuming western (U.S.) and eastern (Japanese) products,” says Joe Pilotta, vp of research for BIGresearch. “They are unique. The popularity of Chinese products and brands are signs that U.S. corporations and U.S. advertising and marketing agencies are out of touch with the new Chinese consumer and will continue to be until they ask the right questions and listen.”
Click here for insights into the Chinese consumer market.
CUTTING EDGE TECHNOLOGY AIDS IN FORECASTING TRENDS Stylesight Provides Fashion and Style Industries with Images that Inspire and Tools to Get the Job Done
Heads up home furnishings fashionistas: Given the ever-tightening link between fashion and home furnishings trends, the subscription-based Stylesight style forecasting information service is worth checking out by anyone seeking to track trends and predict change.
Headquartered in NYC (with offices in London and LA), Stylesight (www.stylesight.com) is, at its core, an extraordinary image library that features more than two million images, including coverage of all the Designer Collections from New York, Paris, London, Milan, Los Angeles, Sao Paulo, and Rio de Janeiro, plus the fashion buzz from the streets and store windows of key fashion & interior design stores from all of the world’s major cities. Inspirational content also covers vintage, denim, color, trade shows, celebrity fashion, flat sketches, original graphic design, and mood images.
Click here for more information about this powerful on-line tool.
|