LEAVE YOUR SHOES AT THE DOOR
Powell Hosts LittleMissMatched™ Sock Hop To Celebrate New Licensed Youth Collection’s High Point Market Launch

Leave your shoes at the door and get ready to twist the night away, or at least the afternoon, at the Powell Co.’s LittleMissMatched™ Sock Hop on Monday, October 1st at 4:00 p.m. The shindig in the company’s High Point Market showroom (National Furniture Mart, ground floor, corner of Commerce and Main Streets) celebrates the launch of the LittleMissMatched™ licensed youth collection. Attendees will be given a colorful new “pair” of three LittleMissMatched™ socks upon arrival.

LittleMissMatched™ is a branded lifestyle property especially popular with the tween demographic, which began with the novel idea to sell colorful mismatched socks in sets of three in order to inspire creativity and individuality among girls of all ages. Changing the world one sock at a time, the company is now a lifestyle brand with a product range which includes swimwear, pajamas, sleepwear, bedding, jewelry, books, toys and more. Its flagship store is located at FAO Schwarz on 5th Avenue in New York City.

This Market, adding to the brand’s wide apparel and home goods product offering will be the introduction of Powell Co.’s two LittleMissMatched™ youth bedroom groups, each of which allows multiple choices of color and pattern mixing by the consumer.

The Sock Hop will embody the LittleMissMatched™ core design philosophy that “nothing matches but anything goes,” as Powell's entire showroom staff, reps and management will don the famous LittleMissMatched™ socks, in colorful patterns of stripes, polka dots and argyle. Custom-designed sugar “sock” cookies and sherbet punch will be served, and local children will model LittleMissMatched™ fashion items. The kids will also be on hand to demonstrate just how fun and easy it is to create zany color and pattern “KomboNations” with Powell’s new LittleMissMatched™ youth bedroom furnishings.

A “mix and match” contest between dealers and children to customize one of Powell’s innovative LittleMissMatched™ furniture designs will be staged, and a dealer-judged “Zany Dance-Off” will award LittleMissMatched-clad kids with the best twist in their socks. Dealers will be chosen at random through a business card drawing, and the winner in each competition will receive a LittleMissMatched™ doll.

“The Sock Hop is our way of celebrating this launch in a way that’s fun, zany and a little bit different — just like LittleMissMatched,” says Dedra Owen, director of showroom design for Powell. “And really, who doesn’t want to ditch their shoes after a long day at Market?”