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Elevate Luxury Design Tour

Organized by Adorno Magazine and the High Point Market Authority

High Point Market’s official luxury design community, Elevate, presents a signature, invitation-only experience, featuring the world’s top interior designers, a select assortment of exclusive showrooms, a luxury awards gala, and panel discussions tailored to the luxury designer. Notable participants include William T. Baker, Eric Cohler, Joy Moyler, Michelle Nussbaumer, Greg Natale, and Michael Tavano.

All High Point Market guests are invited to attend the Elevate panel discussions and book signings on Saturday, April 16 and Sunday, April 17.

Attracting the 1%: Top Marketing Techniques from Elite Designers

Moderated by Sara Ledterman - Editor In Chief Adorno Magazine

When: Saturday April 16, 2pm-3pm
Where: Universal Furniture - 101 S. Hamilton St. (Formerly Hamilton Square)

Few people know better than the luxury designers on our panel how to attract world’s top 1% of clients. Listen as elite design professionals William T. Baker, Joy Moyler, Michael Tavano and Greg Natale share their attraction secrets, and the unique ways that they retain their loyal clients. This informative session is not to be missed.

Communicating the Value of Luxury Design Services: Learning From the Industry’s Elite

Moderated by Gary Inman - Vice President of Hospitality at Baskervill, a global luxury firm, interior designer and master of storytelling from boutique hotels to fine residences

When: Sunday April 17, 2pm-3pm, Eric Cohler and Greg Natale exclusive book signing 3pm-3:30pm
Where: Kindel Showroom - S Ct 100 - 200 N. Hamilton St., Floor 1

Maintaining a client roster of the world’s wealthiest requires a unique skillset, a masterful attention to detail and the ability to execute high end inclinations. Hear from some of the world’s top luxury designers as they discuss what their clients expect and demand in today’s modern luxury design market. Gary Inman, Vice-President of Hospitality for Baskervill, will moderate the panel discussion featuring designers Kevin Isbell, Michelle Nussbaumer, Greg Natale and Eric Cohler. An exclusive book signing featuring Eric Cohler’s latest offering will follow this riveting discussion.

Defining and Marketing Your Personal Brand - Establishing Yourself as a Luxury Designer

Moderated by Michael Tavano - Interior designer, Host of BBC House of the Year, and creative director of Marks & Tavano Workroom

When: Sunday April 17, 4pm-5pm
Where: Caracole - C500 - IHFC, Commerce, Floor 5

A designer’s personal brand is their calling card. Strategically establishing oneself in the competitive luxury market is essential. Listen as top designers grant audience members tips to building a unique, cohesive and recognized brand. Michael Tavano of Marks & Tavano Workroom will moderate this exclusive panel discussion featuring Michelle Nussbaumer, Joy Moyler, Kevin Isbell and Lonni Paul.

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