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Keynote Series

Ideas from the leading edge of today’s lifestyle landscape

Two of our most important current cultural trends are the desire for cleaner, more sustainable lifestyles, and the super-connected world created by smartphones and other new communications technologies. For designers, our Keynote Series explores revenue opportunities in wellness and sustainability. For retailers, a strategist from Google shows how to capture customers at key moments in the buying cycle.

Design Disruption: How Wellness and Sustainability Is More Than a Trend

When: 12pm-1pm, Saturday, April 22
Where: High Point Theatre at the Transportation Terminal
Speaker: Robin Wilson, Clean Design expert, wellness and sustainability advocate

Clean Design is a method of making “free to fabulous” wellness choices. By guiding clients toward hypoallergenic design, and managing or eliminating allergens, you create healthier environments while growing your revenue base. Learn how Robin built a business that speaks to 60 million consumers who suffer from asthma and allergies as you increase your understanding of the concerns and priorities that drive the design of eco-friendly homes and a non-toxic lifestyle.

Presented by the High Point Market Authority and ASID
Complimentary boxed lunch provided on a first come, first served basis
Attendees earn .1 IDCEC-approved CEU credit

Turn Web Traffic Into Foot Traffic; Google shows how to win the moments that win customers

When: 3pm - 4pm, Saturday, April 22
Where: High Point Theatre at the Transportation Terminal
Speaker: Andrew Leonard, Google Strategist and Marketing Development Manager

Marketing is only getting harder. Smartphones, computers, and soon, virtual reality, are creating a world that is increasingly complex and confusing. However, Google believes each new device and frontier affords you a new opportunity to reach your customers in the moments that matter most. Join Andrew Leonard, Google Strategist and Marketing Development Manager, to hear how you can utilize Google products to thrive in this new landscape by driving traffic from the virtual world to your brick and mortar retail store. Q&A to follow.

Presented by High Point Market Authority and the Home Furnishings Association