EXCLUSIVE! HIGH POINT MARKET WEBINAR TRAINING EVENTS

Our informative, internet-based marketing seminars bring you essential training on effective showroom marketing techniques.

Mastering the Art of Online Press Kits

Thursday, March 4, 2010 at 2 p.m. (EST)

Join the High Point Market Authority marketing team and Jennifer Lee Hall, Product Manager, Global Trade Show Services, PR Newswire to learn about the most effective techniques for increasing online exposure among buyers, media and Market attendees.

 
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Doing Volume Business with Designers

Wednesday, March 10, 2010 at 2 p.m. (EST)

Designer, author and in-demand business consultant Mary Knackstedt shares insights drawn from interviews with interior designers to help manufacturers connect with this fast-growing High Point Market constituency, adapt to the changing "to-the-trade" model and do volume business with designers.

Advance registration is required:

 
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RECORDINGS OF PAST HIGH POINT MARKET WEBINAR TRAINING EVENTS
A Pathway to Profits: Mining Your Organization for Hidden Treasure

Featuring:

Caroline Hipple
Chief Energy Officer, H2B Resources, and sponsored by High Point Market Authority

 
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Going Global: Exploring Export Opportunities in Furniture

Featuring:

Juanita Harthun
Senior International Trade Specialist, Charlotte, NC,
U.S. Commercial Service

Scott Bozek
Principal Commercial Officer, Toronto, Canada,
U.S. Commercial Service

Alicia Zayas
Commercial Specialist, Guadalajara, Mexico,
U.S. Commercial Service

Join senior trade specialists from the U.S. Commercial Service for this special online presentation designed to assist High Point Market exhibitors in realizing their full export potential.

With its network of offices across the U.S. and in more than 80 countries, the U.S. Commercial Service utilizes its global presence and international expertise to help U.S. companies sell their products and services worldwide. This opportunity will provide insight on market-entry strategies in the most favorable areas, as well as guidance on Free Trade Agreements, financing, export logistics and information on the International Buyer Program (IBP) which will be available at the High Point Market. The Commercial Service will have experts on the webinar to provide the information you need to expand your firm's horizons, no matter what your previous experience level may be in the global marketplace. Live Q&A follows.

 
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How to Build an Effective Press Kit
(Presented in cooperation with the American Home Furnishings Alliance)
Join with experts from AHFA and the Market Authority to learn the basics of creating and distributing a press kit for your company. Along with all the nuts and bolts of putting together an effective, attention-getting press kit, we’ll teach you how to write a press release, provide advice on creating publication-quality product photography, and discuss ways to attract the media to your showroom.
 
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How to Build an Effective Press Kit, Advanced Level
Go beyond the basics in this advanced-level webinar that provides in-depth information about getting the best possible coverage for your showroom.
 
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Exhibitor Marketing Basics
High Point Market Authority President and CEO, Brian Casey delivers the key information you need to launch an effective showroom marketing program in this presentation, complete with a question and answer session.
How to attend: This webinar was already been conducted, but you may view the video of the webinar and download the PowerPoint® presentation.
 
View the Recording of this Webinar
 
 
Download the PowerPoint® Presentation