The Fall 2009 High Point Market will open on SATURDAY, October 17,
and close on Thursday, October 22, 2009.

All Market exhibitors are invited to send press kits to the Media Center. There is no charge for press kit distribution.

We will begin accepting press kits shipments for Fall Market 2009 on Monday, October 12. The deadline for on-time press kit delivery is Thursday, October 15. The Media Center will open to the press at noon on Friday, October 16, 2009.

Press kits should be shipped to:
High Point Market Media Center
101 South Main Street, Suite 801
High Point, NC 27260

A minimum of 50 kits is recommended for smaller companies. Larger companies with multiple new collections should send about 100.

All press kits arriving by 5 p.m. Thursday, October 15, will be displayed in alphabetical order by company name. Therefore, it is recommended that the company name (and your showroom location) be plainly visible on the front of your press kit folder. Press kits received after 5 p.m. October 15, will be placed on the late-arrivals shelves in the order received.

If you are planning to deliver press kits to the Media Center in person, you may do so between 9 a.m. and 5 p.m. Wednesday-Thursday, October 14-15. Please note our new permanent location on the ground floor of 101 South Main Street next to the parking garage.

When shipping, please enclose a packing slip that lists the number of press kits in your shipment. If you are sending materials for more than one company, division or product line, it is essential that you note this information on your packing slip. If you would like leftover kits returned to you after market, you must supply a Federal Express account number. We cannot ship via UPS ground.

If you do not supply a FedEx account number and shipping instructions, plan to pick up any leftover kits in the Media Center between 9 a.m. and 5 p.m. Thursday, October 22. Leftover kits for which no shipping instructions have been received will be recycled after 5 p.m. Thursday, October 22.

The deadline for submitting information for the Press Calendar of Market Events is Monday, October 12. You may also forward a copy of your invitation for posting on the Media Center events bulletin board. Mail, fax or email information to Pat Bowling, 317 W. High Ave. 10th Floor, High Point, NC 27260; fax 336.884.5303; email: pbowling@ahfa.us.

Please direct press kit questions to Pat Bowling, AHFA Vice President of Communications, 336.881.1006 or pbowling@ahfa.us.

Download a packing slip.

Create Effective Press Kits
A press kit is one of the best, most cost-effective ways to get your message out and generate interest in your company. For tips on creating effective press kits, view our series of previously recorded webinar training events: “How to Build an Effective Press Kit,” and “How to Build an Effective Press Kit: Advanced Level.”

Produced in conjunction with the public relations experts at the American Home Furnishings Alliance (AHFA), this pair of informative online seminars presented by Pat Bowling, AHFA’s vice president of communications, will help ensure you get the best possible coverage for your company.