While AR is readily available and has proven its value in compelling sales of home furnishings, “The immersive experience of VR still has a place to grow in functional scalability. It’s not a top priority, but as the next stage of enhanced consumer shopping experiences, don’t ignore it,” said Gordon. To introduce AR, he suggests starting with five to twelve models. Next, offer AR on your website by creating the opportunity for customers to place one or two pieces in a room using a tablet or phone. If that goes well, consider stepping up to 3D room planning.
“If you choose to implement this new product visualization in your business, you will be ahead of most of your competition,” said Gordon. “You’ll position yourself as an industry leader while entertaining and keeping consumers on your site longer. It’s been documented for years that the longer a visitor is on your site, the more likely they will purchase. By personalizing many aspects of the shopping experience, you will change consumer behavior, and increase customer retention. You’ll help them feel special as they purchase products that fit their individual needs and tastes with confidence in their buying decisions.”
Want to learn more about the technologies that are transforming the home furnishings business? Check the educational calendar in our Events section. Fall Market seminars are posted beginning in early August, and Spring Market seminars start going up in early February.