The Trend Phases
The look is just a rustling in the design community. Hall’s examples of these coming-soon styles include Moderne Craft & Art and the return of floral chintz on everything.
Phase2: On Trend.
Currently shifting through this phase are Mid-Century Modern, Scandia Modern, and 1950s and 60s influences such as brass, chrome and Lucite.
Well-known and commonly seen styles, such as the current preferences for the color gray and industrial styling.
Phase4: Mass Decline.
A more prevalent look that is sliding out of fashion. In today’s market, Fretwork fits this phase.
The final stage at retail, when a trend is well on its way out. Sparkles, glitter, crystal and silver leaf are all currently on this mule train to obscurity.
Understanding trend phases is key to creating a merchandising mix that appeals to all shoppers — from the style-conscious early-adopters to trend-averse traditionalists. Or, it can help you find the products that are currently in the sweet spot for a particular consumer type.