This idea carries into the way we brand and merchandise our own showrooms, stores, websites, and marketing materials. Who are we as professionals? What is our brand? Our demographic? What are our values, and what do we want to say that connects us to our customers? Ask yourself, have I really done my due diligence to discover what and who I am and where I fit into this complex whole?
One of the things I think fashion does, perhaps less introspectively, but incredibly well, is to connect us with product through the most spectacular form of visual merchandising. Runway shows are flamboyant and theatrical product showcases. They catch our attention by combining movement, music, sexuality, color, texture, shape, and beauty in a visually amazing advertisement that is orchestrated to unify the designer’s brand and vision.