Products & Trends

Fashion Snoops Macro Trends Report

A look into consumer behaviors that are paving a decision path to tomorrow’s purchases

In today's “always-on” world, the way people connect and interact means that what's going to be popular next is essentially a constantly moving target. Understanding and tracking the baseline of how consumers shift is critical to validating and confirming how High Point Market attendees should shop the show this fall.

To get some insight into where consumers’ tastes are trending, let’s explore the leading behavioral macro trends that Fashion Snoops has identified as paving a path to tomorrow’s purchases for the home:

Journey

In this time of an awakening of global spirit, mind and action, people are seeking experiences with the benefits of heightened senses, clearer intuition, and lasting calm. The search for higher consciousness and escapism continues to be a popular conversation in our busy and distracted society. We need a natural art of disconnection in order to reconnect our inner spark and global family.

Tracked data of micro shifts from current events, social media, and news

Inter-Connectivity

Today’s on-Demand economy of today, and the businesses within it, are empowering a consumer revolution. The magic of Uber, the opportunity of Airbnb, and the dependence on Amazon are just the beginning. Our lives are inter-connected and in a constant stream. To be part of these movements businesses need to seamlessly place themselves in the flow of the consumer’s daily life. Easy access is everything. We are a spoiled society, with all our wants and needs available at the click of a button – and it’s impossible to go back. Communication methods are also in overload. With at least a dozen apps on their phones that allow them to stay connected with with friends, colleagues, and family, the average person is engaged in never-ending conversations.

Tracked data of micro shifts from current events, social media, and news

Truth

Society is transitioning from an empowerment conversation to one of authenticity. Messages of encouragement are always welcome, but what do they mean to us ‘real’ people, the non-Misty Copelands and Gisele Bundchens of the world? Comedians like Amy Schumer and influencers like The Impossible Muse (Lauren Wasser) are connecting with us by discussing their insecurities, embarrassments, and everyday hardships in candid and often funny ways. They say what everyone is thinking – how refreshing!

With an immense amount of social media virtually watching our every move, we find ourselves in a constant spotlight. Years of self-scrutiny have left many hidden behind a digital wall of insecurities and facades. Now, our society is demanding honesty and humanity when it comes to brands, marketing, entertainment and us. This macro trend extends to social apps like Instagram, Periscope, and Snapchat, where more users are seeking to share moments the way they really happened, instead of a super-saturated filter.

Tracked data of micro shifts from current events, social media, and news

NOWSTALGIA

When we look at the past through the lens of today, we’re engaging in Nowstalgia. There's a whole generation of consumers who appreciate a simpler time and seek out brands that embrace everything about their glory days – all while finding novel ways to move the classics forward. At a moment when we are more innovative than ever, and everyone is constantly obsessed with the future, a grounded connection to the past gives us a feeling of familiarity and safety. Heritage brands remain important as pinnacle market shareholders, however, they need to continue to modernize their expression of their heritage story to stay relevant to younger generations.

With an immense amount of social media virtually watching our every move, we find ourselves in a constant spotlight. Years of self-scrutiny have left many hidden behind a digital wall of insecurities and facades. Now, our society is demanding honesty and humanity when it comes to brands, marketing, entertainment and us. This macro trend extends to social apps like Instagram, Periscope, and Snapchat, where more users are seeking to share moments the way they really happened, instead of a super-saturated filter.

Tracked data of micro shifts from current events, social media, and news

Tracking the development of these behavioral trends over the last 10 years, we arrive at our Spring 2018 style trends, Aura and English Rose. For a brief overview how these looks emerged, take a look at our infographic. As you prepare your Fall Market schedule, be sure to check our September report. We’ll take a deep dive into these upcoming trends, and show you the colors, prints, and products you must not miss in the new season.

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With over 150 experts worldwide, Fashion Snoops is a global creative agency that helps brands and companies harness future trends and act on the opportunities they bring. We provide consulting services to global fashion and consumer product brands, as well as SaaS solutions wired for creators - allowing them to Create Smarter.

For information about Fashion Snoops, please contact Boyd Tasker at boyd@fashionsnoops.com.