A few more helpful tips
That’s how you get on Facebook LIVE, but what do you say, and who should say it? Facebook LIVE is broadcasting. You will be sending a broadcast signal or notification to all of your Facebook followers. You should be the presenter of your broadcast. This is important. If you aren’t experienced in front of a camera, off-camera practice will build your confidence.
Have a plan. Use an event, such as a Customer Appreciation Day, as the anchor for your LIVE broadcast. Write a short script for yourself – and short is key. You want your broadcasts to be brief and interesting, Practice making your points naturally. Your script will be your anchor when you go live. If you need to, refer to it while you’re broadcasting.
Use simple, but good camera techniques. Lighting is very important. Do not stand in front of your store window with light streaming in behind you! We’ve all seen it. The intense background light will wash out your LIVE broadcast.
Get comfy with the performance tips. Practice. Write your script and record it on your phone first. You’ll want to get used to hearing your own voice and seeing yourself on video. You don’t have to have all the polish of a professional actor. You just have to be comfortable being you.