Tips & Insights

Drive Traffic With Facebook LIVE

Web4Retail CEO Denise Keniston shows how to use social media to promote your store

Facebook isn’t new. To say that every business needs to be on Facebook now would be a major understatement – but on in what ways? A lot has changed since the world’s largest social network first entered the marketing scene. Today, you can do things many of us wouldn’t have dreamed of 10 years ago: host 360-degree videos, target ads with pinpoint accuracy, and sell products via chatbot.

Facebook has 1.18 billion daily active users. Let’s put that in perspective. That’s over 5X the population of the United States, 15% of the world population – and it’s still climbing. It’s not only the sheer number of people, but the amount of our attention Facebook owns. Globally, the average user spends 50 minutes per day with Facebook properties. Considering the average person sleeps 8.8 hours a day, that means one-sixteenth of our waking hours are spent with our eyes glued to the social network.

Facebook LIVE: The Future is NOW and it’s on your phone!

Facebook Live allows you to live-stream to users in your area via their smartphones. It’s available to any Facebook user, but is particularly appealing to brands that want to capture the culture of their company and form authentic relationships with their followers.

To get started, just follow these 6 easy steps.

  1. The must-haves:
    You MUST Have a Facebook Business Page
    Be an admin of your page
    Use a smartphone (i.e. iPhone w/updated software) for your LIVE broadcast
    Have the Facebook app on your phone
  2. Access your Business Page w/your Facebook phone application
  3. Find and select your business
  4. Press Publish
  5. Press the LIVE VIDEO button
  6. Toggle the camera view, describe your video, Press the GO LIVE button!

A few more helpful tips

That’s how you get on Facebook LIVE, but what do you say, and who should say it? Facebook LIVE is broadcasting. You will be sending a broadcast signal or notification to all of your Facebook followers. You should be the presenter of your broadcast. This is important. If you aren’t experienced in front of a camera, off-camera practice will build your confidence.

Have a plan. Use an event, such as a Customer Appreciation Day, as the anchor for your LIVE broadcast. Write a short script for yourself – and short is key. You want your broadcasts to be brief and interesting, Practice making your points naturally. Your script will be your anchor when you go live. If you need to, refer to it while you’re broadcasting.

Use simple, but good camera techniques. Lighting is very important. Do not stand in front of your store window with light streaming in behind you! We’ve all seen it. The intense background light will wash out your LIVE broadcast.

Get comfy with the performance tips. Practice. Write your script and record it on your phone first. You’ll want to get used to hearing your own voice and seeing yourself on video. You don’t have to have all the polish of a professional actor. You just have to be comfortable being you.

The future of Facebook. A prediction.

Facebook LIVE broadcasting is in its infancy. Eventually, you will be able to purchase air time on Facebook much like you currently do with your local tv or radio station. The difference? It will cost much, much less and will be much, much more effective! Until then, practice working your Facebook LIVE broadcasts – and enjoy!

Get a free Facebook LIVE demo at Fall Market

If you want to see how a broadcast professional makes it all work, stop by the Retailer Resource Center on Tuesday, October 17, at 10:30am. Denise Keniston, owner of Web4Retail, a digital marketing agency focused on the Furniture, Bedding, and Appliance businesses, will present a live demonstration of this exciting new technology – and answer your questions.