Tips & Insights

Growing A Business With Intention

Focusing on more than profit, you can find better reasons to grow, by Cheryl Beachy Stauffer

I wanted to be a business owner far before I realized what I wanted my specialty to be. My heart told me that by owning my own business, I could benefit my community. So, it was very natural for me to begin with the idea of service: service to my clients and service to the world.

I was born in South America and Spanish was my first language. Growing up with missionaries for parents, I saw, very directly, the importance of sharing our abundance. I also saw that the world is so much bigger than just ourselves. My experiences have given me a global perspective that has driven me to put gratitude and giving at the heart of everything I do.

I have a passion for design and people, so interior design naturally became my specialty. In 2003, I founded Crimson Design Group with one, key idea in mind: creating beautiful spaces must go hand in hand with creating equally beautiful life experiences.

“We believe that we have a larger, greater responsibility as designers.”

I began my business in my home, taking on small client projects. Within the first few years I hired my first employee (who is now my Design Director) and eventually contracted Crimson’s first commercial client, a local developer with whom we worked on a series of multifamily projects. Through the years, the company has grown from having one employee to fourteen, working on numerous local and national projects.

Today, Crimson Design Group focuses on creating rooms and homes built to the lifestyle, philosophy, and tastes of our clients. However, we share more than just a passion for design. We believe we have a duty to act with integrity and make a lasting difference in our community, and even globally.

“Giving back puts soul and meaning into my business.”

I have been incredibly fortunate, and I feel compelled to share my blessings with others. Every month, Crimson donates a percentage of all of our client fees to a nonprofit organization of either our or our clients’ choosing. This year, our goal is to donate $100,000 in client fees, and we couldn’t be more excited. Our clients, vendors and employees are all Crimson’s partners in this philanthropic effort.

As of this year, Crimson has also formed an internal task force called the “Community Generosity Team” whose sole mission is to find new organizations to which we can contribute . This committee is managed by team members who research nonprofit organizations (local, national, or international) to find those they believe should receive our donations. They’re given a discretionary fund from which they can draw, and committee members present their selections to me.

My employees are proud to work for a company that gives back but this task force has only increased their buy-in, which is great for staff morale and business in general. Not to mention that they frequently find local charity events for us to attend which provide amazing exposure to potential new clients, and have set us apart in our market.

“Despite common opinion, philanthropy doesn’t have to be detrimental to your business’.”

I’ve seen my business grow and develop in ways that I couldn’t have imagined and I believe this is because of my worldview. My clients see and appreciate that we are here to do more than make a profit, but to also make a difference. I believe this is one of the reasons for the correlation between my business’s growth and my decision to donate a percentage of our client fees.

I encourage you to find ways to give back to your community and I guarantee, with philanthropy will come heightened visibility and increased success. Find something you’re passionate about and bring it into your business. You can connect the two, to the betterment of your business and the community at large.