The Key to Successful Marketing
Do fewer marketing tasks more frequently, observe what works and what doesn’t – and stick with what works.
A past client said he was concerned that he wasn’t getting enough new leads, so I asked him what he was doing to market. The long list included social media, photographing his work, getting published, etc. I asked him how many projects he had gotten from those tasks. The answer? None.
When I asked what worked in the past, he said that his website, referrals, and past clients doing new projects worked best for him. I suggested that he return to what worked best for him. Instead of waiting to get photos published in a glossy magazine, publish them on your website. Publicity is less important than attracting clients.
One more thing to remember: In setting fees and attracting clients, as well as in so many other business activities, what you do consistently and confidently will make your business healthy and prosperous.