Beyond direct access to all her vendors, Sims gains an edge by meeting with key players from across the industry. "With High Point we're able to make appointments and have conversations that can really benefit our business long term," says Sims.
The ability to connect with peers and gain business advice is also important to Sheely. "We meet retailers that aren't in our competitive area and ask if they've seen any great new products," says Sheely. "If they have, we can be at that showroom 10 minutes later. We've picked up a lot of lines that way."
After listening to Sims, Sheely and Burns, it's easy to see why retailers place so much emphasis on attending High Point Market. No other event comes close to delivering the abundant resources and rewarding business experience of High Point. It's the undisputed leader in home fashion, and the one place where retail leaders know they can always find a way to hone their competitive edge.