“We pride ourselves on having a very collected feel on McGee & Co.,” she adds. “Everything that’s on the website fits a certain aesthetic.”
Accustomed to attending High Point Market twice each year, McGee acquires additional resources for her online store when shopping the show. Now, to help with these decisions, a member of her visual styling or e-commerce team is an essential part of her Market team.
To avoid picking favorites when it comes to naming vendors, she offers a clue about what her online customers want. “A good portion of the people who are shopping at McGee & Co. are looking for investment pieces that are timeless and crafted from high quality materials.”
McGee says she expects to see more e-commerce stores featuring curated experiences from interior designers in the future.
Nicole White, founder and principal of Miami-based Nicole White Designs, employs yet another approach in the goal to expand access.
In the space of a few clicks on her website, style boards digitally produced by White and her team supply whole room design inspiration, and outbound links to the featured furnishings offer near instant gratification to an audience of aspiring design clients. For these prospects, the site delivers “a hint of the magic our brand can deliver, but at a more comfortable price point.”