Home Town Heroes
Vaughan-Bassett collaboration with Erin and Ben Napier is a union of shared values
By the time Erin and Ben Napier had completed the first season of their HGTV show, “Home Town,” with the highest rated pilot in the network’s history, they had been approached by several companies to design a furniture collection. Their agent promoted an extremely lucrative deal with an overseas firm. “It was a nonstarter. We wanted to partner with an American manufacturer,” said Ben.
“While I was in high school in Reidsville, NC,” said Ben, “my family would drive through furniture factory towns on our way to the mountains. The memory of seeing shuttered plants and hearing how the loss of a major employer had decimated families made a lasting impression on me. That’s why Erin and I have focused our lives on building up our hometown of Laurel, Mississippi. I did some research and discovered that Vaughan-Bassett had made the same commitment to Galax, VA. I knew we were meant for each other!”
This perfect match didn’t fall together quickly. “I asked my agent to reach out to Vaughan-Bassett in 2015 but he never did,” said Ben. “Two years later, I was in my pajamas in my living room at 8am Googling their phone number. The receptionist asked me which Mr. Bassett I wanted to talk to, and I didn’t know. Doug happened to be in his office, so we met. He invited us to October Market, but we had a conflict with a taping at HGTV. He agreed to call us on January 3, 2018, to set up a meeting.”