Whether they’re searching for ideas, a product, or the store closest to them – today’s furniture shoppers are increasingly using mobile devices, and they behave differently than desktop computers, says Gordon. Mobile users are viewing retailers’ sites on smaller screens, in portrait orientation, and with lower bandwidth. says Gordon. “People are five times more likely to leave a website if it’s not mobile-friendly.”
Not sure if your site is mobile-friendly? “Think like a consumer and try to go shopping on your own site,” advises Gordon. Evaluate your site’s download speed, ease of navigation, page readability, and links to your directions and phone number. “Your mobile presence has to deliver quickly and efficiently. Smartphone users are spending a lower percentage of time on a website,” says Gordon.