I have been incredibly fortunate, and I feel compelled to share my blessings with others. Every month, Crimson donates a percentage of all of our client fees to a nonprofit organization of either our or our clients’ choosing. This year, our goal is to donate $100,000 in client fees, and we couldn’t be more excited. Our clients, vendors and employees are all Crimson’s partners in this philanthropic effort.
As of this year, Crimson has also formed an internal task force called the “Community Generosity Team” whose sole mission is to find new organizations to which we can contribute . This committee is managed by team members who research nonprofit organizations (local, national, or international) to find those they believe should receive our donations. They’re given a discretionary fund from which they can draw, and committee members present their selections to me.
My employees are proud to work for a company that gives back but this task force has only increased their buy-in, which is great for staff morale and business in general. Not to mention that they frequently find local charity events for us to attend which provide amazing exposure to potential new clients, and have set us apart in our market.