Scholten highlighted other helpful tips. “Sheila validated my decision to start my own firm last year when she said, ‘If you work for someone else, you help them achieve their dreams.” She also said, “Ideal clients mirror our values, beliefs, and structures” and “How you treat people now will impact your success in five years.” Young told me to hire a good photographer with good press connections. Lauren said that when her clients don’t like something, she tells them, ‘That’s all you can afford on this budget.” What a great way to get them to loosen the purse strings!
Scholten advised her design colleagues, “Invest in your business by taking advantage of the free advice available at every Market seminar. Commit at least a half-day to continuing education. Yes, it will cut into your buying time. But the opportunity to sit in the same room while industry rock stars share their truth is an experience you can’t afford to miss!”