IHFC - IH006, Commerce, Floor 1 Shuttle Stop: 1 (Transportation Terminal) Neighborhood: Commerce Concourse Corporate Phone: 734.250.8042 Area of Interest: InterHall
Regina Andrew
Add to MyMarketElectrify the Room with Regina Andrew Detroit – A Lifestyle Brand focused on Luxury Lighting, Furniture and Decor. Founded on the belief that everything we do should electrify the room, Regina Andrew sparks self-expression and creativity through unforgettable design. All of our products are created for people seeking something they won’t find anywhere else. Products are globally inspired and designed with natural materials as the star. Alabaster, crystal, and marble offer a timeless aesthetic, while brass and mirrored finishes bring RAD’s signature glamour to the forefront. We are proud, not just of the creations we make but the connections, relationships and jobs we have built over the last two decades. In what can be an impersonal world, this is personal to us.
Fireside Chat - The EDIT Framework: Turning Your Photography into Your Most Powerful Market
Educational Regina Andrew, IHFC, Commerce, Floor 1 Neighborhood: Commerce Concourse Shuttle Stop: 1 (Green Line)
A proprietary five-part system that gives designers a clear, repeatable framework for turning their photography into a powerful engine for brand building, social growth, client attraction, and press. Structured, ownable, and immediately actionable. Join Tori Sikkema and Mariah Rich as they bring a unique combination to the room: brand strategy, editorial direction, and styling expertise. The chat is designed to give designers real, actionable strategies for building their brand, showing up intentionally on social, and earning the press placements they deserve.
Speakers: Tori Sikkema, Mariah Rich
Fireside Chat - What AI Can't Appreciate: The Human Edge in Design's New Era
Educational Regina Andrew, IHFC, Commerce, Floor 1 Neighborhood: Commerce Concourse Shuttle Stop: 1 (Green Line)
As AI reshapes our industry, what sets a designer apart won't be the technology they can access. AI has made generation abundant. Renders, layouts, sourcing lists, and options without end. But a great room was never about how much you could create. It's about taste, the judgment to know which choice is right. It's about trust, the confidence a client feels handing you their home. It's about connection, and the feeling a space gives you the moment you walk in. Safe, at ease, at home, like you belong here. This is The Human Edge, and it is the differentiator. As AI reshapes our industry, what sets a designer apart won't be the technology they can access. It will be the taste, trust, and connection that only they can bring.
Speakers: Nora Gomez, Kyle Hayes, Caroline Stevenson
Fireside Chat - Soulful Maximalism: The Art of a Joyful Home with Amber Guyton
Educational Regina Andrew, IHFC, Commerce, Floor 1 Neighborhood: Commerce Concourse Shuttle Stop: 1 (Green Line)
A Fireside Chat and Book Signing with Amber Guyton of Blessed Little Bungalow. Moderated by Kelly Lamb, editorial director of Rue Magazine. Join us for an intimate and inspiring conversation with Amber Guyton, founder of Blessed Little Bungalow, as she shares her journey from corporate professional to influential designer, content creator, and entrepreneur. This dynamic fireside chat will explore the intersection of design, social media, and business – offering a behind-the-scenes look at how Amber built a powerful personal brand, cultivated a highly engaged audience, and transformed her platform into a thriving, multi-dimensional business. The conversation will also spotlight Amber’s highly anticipated new book, Soulful Maximalism.
Speakers: Amber Guyton, Kelli Lamb
Fireside Chat - Getting Discovered in the Age of AI Search
Educational Regina Andrew, IHFC, Commerce, Floor 1 Neighborhood: Commerce Concourse Shuttle Stop: 1 (Green Line)
Digital marketing strategist Jennifer Smiga, CEO of Ultraviolet, shares the roadmap for how AI search is reshaping online discovery. Search has changed more in the last 18 months than in the last 18 years, and most designers have no idea how it affects them. Digital marketing strategist Jennifer Smiga, CEO of Ultraviolet, shares the roadmap for how AI search is reshaping online discovery and what designers can do today to build lasting visibility. Joining her are interior designers whose firms are already being recommended by AI, sharing their firsthand experiences, what's changed in their businesses, and the lessons they've learned along the way. Walk away with a clearer understanding of where search is headed and how to position your firm
Speakers: Jen Smiga, Windsor Dalton, Johanna Lyle, Susan Yeley
Regina Andrew Elevates Spring Market with Seamless Omnichannel Shopping Experience
DETROIT, April 15, 2025 — Regina Andrew announces a customer-centric, technology-driven omnichannel shopping experience, pushing the boundaries of how design brands connect with customers, and enhancing both the in-market and post-market experience.
Regina Andrew Unveils Thrill of the Hunt Jewelry and Vintage Pop Up
DETROIT, April 8, 2026 — Regina Andrew announces the Thrill of the Hunt Jewelry and Vintage Pop-Up, debuting during Spring Market with an expanded offering of one-of-a-kind pieces and exclusive finds.
Regina Andrew’s Spring 2026 Arrivals Are Sculptural, Purpose-Driven Designs
Regina Andrew’s Spring Collection presents modern heirlooms shaped by global travels and centuries-old artistic influence. With more than 110 new introductions, the spring edit brings together a rich mix of materials, colors, and textures across lighting, furniture, and décor.
Regina Andrew Announce Fireside Chat Series and Showroom Events for High Point Market
Regina Andrew Announce Fireside Chat Series and Showroom Events for High Point Market Detroit, MI, March 11, 2026 – Regina Andrew’s Fireside Chat Series returns for Spring Market, featuring seven sessions with industry thought leaders, tastemakers, and entrepreneurs.