Events

Friday, October 16

10am - 11am Friday, October 16

Educational
Commerce Concourse

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Home is Where the Story (and Homeowner Is)

Universal Furniture International, Inc. Location: Universal Furniture International, Inc., 101 S. Hamilton St. Shuttle Stop: 15 (Red Line)

Too many of today’s homes are designer made for designer peers rather than storied homes for a home owner’s life well lived. Join panel guests in a lively discussion on homes created with texture, story, antiques, heirlooms, and the soul of those that live there. Skip the cookie cutter and social media mood board trends and create homes that empower authentic living. Led by Ben Ashby, the new Editor-in-Chief of The Cottage Journal.

Speakers: Ben Ashby

10am - 7pm Friday, October 16

Social
Russell and Green

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The Chelsea Café Lounge

Chelsea on Green Location: Chelsea on Green, Chelsea On Green, Floor 1, 515 W. Green Dr. Shuttle Stop: 11 (Green Line)

DAILY Rest, recharge and enjoy a cocktail at The Chelsea Café Lounge open daily 10 am – 7 pm.

11am - 3pm Friday, October 16

Educational
Market Square and Elm

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The Art of Signature Scent Development: How Fragrance Completes a Space

Lit Moments Candle Company Location: Lit Moments Candle Company, Suites At Market Square, M-8020 Shuttle Stop: 14 (Green Line)

Fragrance is the final layer of design. Join Lit Moments for an interactive educational experience exploring the art of signature fragrance development. Discover how thoughtfully crafted fragrances enhance interiors, strengthen brand identity, and create memorable experiences. Through guided scent discovery, you'll learn how signature fragrances evolve from inspiration to creation and how designers, retailers, hospitality professionals, and lifestyle brands use fragrance as an intentional design element. Drop in, explore, ask questions, and experience the art of fragrance at your own pace.

RSVP Required

12:30pm - 1:30pm Friday, October 16

Educational
Downtown Main

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Lunch and Learn: Unlocking the Value of HFA Membership

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

Whether you're a current member or exploring membership, this session highlights practical tools, trusted partners, and valuable resources that support growth and simplify everyday challenges. New to the Home Furnishings Association? Learn why membership matters. Already involved? Discover untapped benefits and fresh ways to make your membership deliver even more. Let us treat you to lunch and come see how HFA can help your business do more.

1pm - 4pm Friday, October 16

Social
Russell and Green

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Fall Market Vintage Vibes Social

Chelsea on Green Location: Chelsea on Green, Chelsea On Green, Floor 1, 515 W. Green Dr. Shuttle Stop: 11 (Green Line)

Join the fun as we kick off Fall Market with our Vintage Vibes Social from 1-4pm. Chelsea on Green offers over 40 exhibitors, each having their own unique style dedicated to vintage, antiques and original art works. We will be featuring the ultimate Taco Bar paired with a yummy Margarita as you explore the magical world of antiques. After your adventure at COG, hop on Dolly the Trolley to continue your adventures to the other Showrooms around High Point.

2pm - 3pm Friday, October 16

Educational
Commerce Concourse

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Master Instagram Edits: Create Content That Elevates Your Brand

Hooker Furnishings Location: Hooker Furnishings, Showplace, Floor 3 Shuttle Stop: 1 (Green Line)

Interior designers know beautiful spaces tell a story—now learn how to tell yours through video. Join Linda Holt for a practical session on mastering Instagram Edits, where you'll learn five essential editing techniques, discover time-saving tools, and gain the confidence to create polished, engaging content that resonates with clients and grows your business. Leave with actionable tips you can start using immediately.

Speakers: Linda Holt, Jessica Duce

2pm - 3pm Friday, October 16

Educational
Commerce Concourse

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The Psychology of Luxury: Why Clients Buy, Resist & Say Yes

Universal Furniture International, Inc. Location: Universal Furniture International, Inc., 101 S. Hamilton St. Shuttle Stop: 15 (Red Line)

Luxury isn't about products, it's about emotion. As The Design Biz Therapist, Tracee Murphy helps designers understand the psychology behind why clients buy, what creates resistance, and how trust is built throughout the design process. High-end clients are not simply purchasing furnishings and finishes, they’re investing in identity, transformation, comfort, and meaning. This session explores how emotional intelligence, empathy, and behavioral psychology can help designers communicate value more effectively, navigate money conversations with confidence, and create stronger client relationships. Attendees will gain a deeper understanding of luxury decision-making and learn how to sell luxury without feeling like they're selling.

Speakers: Tracee Murphy

2pm - 3pm Friday, October 16

Educational
Downtown Main

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Is an Employee Stock Ownership Plan Right for You?

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

Learn what an ESOP is, how it works as a business transition strategy, and what furniture retailers should consider when exploring a sale. This session will also share New Leaf’s firsthand experience establishing an ESOP, including key steps, lessons learned, and practical insights for owners evaluating their options.

Speakers: Sean Hicks

2:30pm - 3:30pm Friday, October 16

Educational
Market Square and Elm

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Pillow Talk: The Science of Comfort, Pillow Construction, Performance & Design Applications

Down Inc. Location: Down Inc., Suites At Market Square, Ground, G-3019 Shuttle Stop: 14 (Green Line)

Join us for Pillow Talk – a light, lively conversation about what’s really inside your pillows. From achieving the perfect “chop” in your decorative pillows to understanding the difference between down, down-alternative, and our brand-new TENCEL™ lyocell blend, we’ll cover the fill factors that matter most to designers, retailers, and hospitality buyers alike. This course explores the construction, performance, and specification of decorative and sleep pillows across residential and hospitality environments. Participants will examine fill materials, chamber construction, fabric compatibility, ergonomic considerations, sustainability practices, and longevity factors that influence both comfort and design performance.

CEU Hours: 1

RSVP Required

3pm - 6pm Friday, October 16

Social
Market Square and Elm

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Happy Hour at the Antique & Design Center

Antique and Design Center Location: Antique and Design Center, Market Square, Ground, G 1-74, G-8006, G-8007, G-8009, G-8010 Shuttle Stop: 29 (Red Line)

Join us for live jazz, light bites, and libations as you peruse the wares of the country's most talented antiques dealers, gallerists, and artisans! Daily 3-6pm!

3:30pm - 4:30pm Friday, October 16

Educational
Downtown Main

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Fundamentals That Still Move the Needle

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

It's easy to overlook the fundamentals that still drive results. This session explores how to blend proven, time-tested Retail Operations, Store Execution, Sales and Visual Merchandising with today's most effective Marketing Strategies, creating a balanced approach that will ensure growth and future sustainability in today's ever-growing competitive retail marketplace.

Speakers: Chris Hunt

4pm - 5pm Friday, October 16

Educational
Commerce Concourse

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Why Underpricing Kills Design: How to Command What You’re Worth

Universal Furniture International, Inc. Location: Universal Furniture International, Inc., 101 S. Hamilton St. Shuttle Stop: 15 (Red Line)

Your pricing model should be as unique as your talent, and value. In this engaging and interactive conversation, author and business strategist Johnathan H. Miller will reveal why underpricing is one of the most damaging mistakes creative professionals make—and why copying a competitor’s pricing model can be just as costly. Attendees will learn how to evaluate the factors that should influence their rates, recognize the hidden dangers of pricing by comparison, and build the confidence to charge based on the value they uniquely bring to the marketplace. Moderated by Jessica Duce. Discussion with book signing to follow.

Speakers: Johnathan Miller, Jessica Duce

4pm - 5:30pm Friday, October 16

Educational
Commerce Concourse

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How to Break into Television/Streaming Content

Bernhardt Furniture Company Location: Bernhardt Furniture Company, 101 N. Hamilton St. Shuttle Stop: 16 (Red Line)

A panel discussion featuring three acclaimed interior designers who are also recognized television personalities: Brian Patrick Flynn (HGTV), Taniya Nayak (HGTV), and Arianne Bellizaire (HGTV, Reese Witherspoon). Moderated by Cheminne Taylor-Smith.

Speakers: Brian Patrick Flynn, Taniya Nayak, Arianne Bellizaire

Saturday, October 17

9am - 10am Saturday, October 17

Educational
Downtown Main

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Navigating the New Final Mile

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

Final mile delivery is now a defining part of the customer experience for home furnishings retailers. As service expectations increase, safety standards evolve, and the industry continues to change, retailers must adapt to stay competitive. This session will explore how stronger final mile strategies can improve customer satisfaction, reduce risk, and create greater value through safer, more efficient, and more responsive delivery operations.

Speakers: Richard Tucker, Daylyn Bellamy

9:30am - 11am Saturday, October 17

Educational
Downtown Main

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Hot Spot Tours

High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal) Shuttle Stop: 1 (Green Line)

Discover some of the must-see showrooms at High Point Market with our guided Hot Spots Tours! Crafted by seasoned Market veterans and 2026 Style Spotters Juliana Ewer and Isabel Ladd, each curated tour features two to three showroom stops, providing unique insight into the breadth of product and inspiration found at Market. Perfect for new buyers and Market veterans alike, this immersive experience will ensure you make the most of your time at Market. Meet at The Point at 9:15 am ahead of a 9:30 am departure. Tour schedule and RSVP coming soon.

Speakers: Juliana Ewer, Isabel Ladd

10am - 11am Saturday, October 17

Educational
Downtown Main

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What Your Brand Partners Wish You Would Ask For

High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal) Shuttle Stop: 14 (Green Line)

Your brand relationships are worth more than a discount code. In this session, veteran designers and brand leader Revolution Fabrics come together to pull back the curtain on what a strategic partnership really looks like, and how to make it work for your business. Learn how to tap into co-marketing opportunities, educational resources, and brand support that most designers leave on the table. Whether you're looking to grow your visibility, strengthen your portfolio, or build long-term relationships that align with your aesthetic and values, this conversation will change how you think about every brand introduction.

Speakers: Jessica Duce, Austin Gibbons, Claire Jefford, Libby Langdon, Jennifer Smiga

10am - 11am Saturday, October 17

Educational
Commerce Concourse

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Double Your Revenue Without Doubling Your Hours: The 3 Profit Shifts for Highly Profitable Businesses

Universal Furniture International, Inc. Location: Universal Furniture International, Inc., 101 S. Hamilton St. Shuttle Stop: 15 (Red Line)

Busy does not always mean profitable. Many interior design firm principals reach a point where their calendars are full, their projects are thriving, and yet their profits fail to reflect the value they create. More projects and longer hours only reinforce a business model that eventually limits growth. In this session, Design Business Strategist Melissa Galt reveals the three profit shifts that separate busy firms from highly profitable businesses. You'll discover where revenue is quietly being constrained, why ideal clients are often lost before a proposal is ever presented, and the business model shift that allows leading firms to earn more, increase profitability, and create greater freedom without taking on more work.

Speakers: Melissa Galt

10am - 11am Saturday, October 17

Educational
Market Square and Elm

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The Art of the Post: Using Social Media to Grow Your Business

Antique and Design Center Location: Antique and Design Center, Market Square, Ground, G 1-74, G-8006, G-8007, G-8009, G-8010 Shuttle Stop: 29 (Red Line)

Join Todd Richeson of Todd Richeson Interiors and Melissa Lushbaugh of South Made Marketing, both from Knoxville, Tennessee, for an engaging conversation on using social media and digital marketing to grow your business. Learn what to post, how to create content that connects, and how to build a consistent online presence that attracts customers and strengthens your brand. Whether you're just getting started or looking to refine your strategy, you'll leave with practical ideas you can put to work right away. Moderated by Amanda Kinney of the Antique & Design Center.

Speakers: Todd Richeson, Melissa Lushbaugh, Amanda Kinney

10am - 11am Saturday, October 17

Educational
North Elm

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2027 Trendspotting: NKBA Reveals New Kitchen Trends Report

NKBA | KBIS Location: NKBA | KBIS, Broad Hall, Floor 1, 300 W. Broad Ave. Shuttle Stop: 27 (Red Line)

Join the NKBA for brunch at Broad Hall as the association reveals key findings from its 2027 Kitchen Trends Report, and top brands and designers share their takes on the trends driving the industry. Visit NKBA.org/hpmkt for details.

10am - 11:30am Saturday, October 17

Social
Hamilton Wrenn North

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Book Signing with Paloma Contreras

Woodbridge Furniture Location: Woodbridge Furniture, 200 Steele, Floor 3, 301 Shuttle Stop: 17 (Red Line)

Join Paloma Contreras for a book signing! Hosted in conjunction with L&M Custom Carpets. Refreshments available!

10am - 11:30am Saturday, October 17

Educational
Commerce Concourse

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AI Powered Presentations in Minutes: Faster Workflows, Ethical Foundations.

Hooker Furnishings Location: Hooker Furnishings, Showplace, Floor 3 Shuttle Stop: 1 (Green Line)

Still spending hours on client presentations? Join Jenna Gaidusek, founder of AI for Interior Designers™, at the Hooker showroom to learn how designers are using AI to build polished, client-ready presentations in a fraction of the time. Jenna will walk through the exact tools and workflows that turn mood boards, product selections, and design concepts into beautiful presentations in minutes, not days, all while keeping your creativity, your voice, and your integrity at the center. Known for her commitment to the ethical use of AI in design, Jenna will show you how to embrace these tools with confidence, transparency, and respect for the craft. You'll leave with practical techniques you can put to work before you even leave Market.

CEU Hours: 1.5

Speakers: Jenna Gaidusek

10am - 7pm Saturday, October 17

Social
Russell and Green

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The Chelsea Café Lounge

Chelsea on Green Location: Chelsea on Green, Chelsea On Green, Floor 1, 515 W. Green Dr. Shuttle Stop: 11 (Green Line)

DAILY Rest, recharge and enjoy a cocktail at The Chelsea Café Lounge open daily 10 am – 7 pm.

10:30am - 11:30am Saturday, October 17

Educational
Downtown Main

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AI That Sells: Practical Uses of AI for Retailers

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

Learn how to use AI in simple, profitable ways without losing the human touch that closes sales. We'll cover real applications, from product descriptions and email campaigns to sales training and personalized customer follow-up, that save time and improve performance. You’lll leave with a clear understanding of where AI fits in retail operations, where it does not, how to start small and get measurable results.

Speakers: Richard Harris

11am - 12pm Saturday, October 17

Educational
Hamilton Wrenn North

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Living in Fashion: Where Couture Meets Curated Interiors

ADRIANA HOYOS Location: ADRIANA HOYOS, Hamilton Place, Floor 2, 117 N. Hamilton St. Shuttle Stop: 17 (Red Line)

How do luxury interior designers help clients express their personal style? Join Adriana Hoyos and a panel of interior design stars to explore the intimate relationship between haute couture and high-end home interiors. Discover how top designers decode a client’s style to inform material selections, color palettes, and the design of interior sanctuaries. You’ll also learn how Adriana Hoyos translates the meticulous detailing of luxury goods—like her favorite Chanel handbags—into bespoke furnishings, including the new Privé collection launching at October Market. Each panelist brings compelling insights to this lively peer-to-peer discussion, followed by an audience Q&A. Guests are invited to RSVP and enjoy tasty bites and refreshments.

Speakers: Adriana Hoyos, Andrea Perez Hoyos

RSVP Required

11am - 3pm Saturday, October 17

Social
Commerce Concourse

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Market-at-Market

High Point Market Authority Location: Center Stage, in between the Transportation Terminal and Showplace Shuttle Stop: 1 (Green Line)

Join us at Market-at-Market, a shopping experience organized by the High Point Market Authority. Local craftspeople and vendors will showcase and sell their non-decor related products in a vibrant gift shop setting in the Center Stage arena. Food trucks will also be onsite. Open Saturday through Monday, 11am to 3pm.

11am - 3pm Saturday, October 17

Educational
Market Square and Elm

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The Art of Signature Scent Development: How Fragrance Completes a Space

Lit Moments Candle Company Location: Lit Moments Candle Company, Suites At Market Square, M-8020 Shuttle Stop: 14 (Green Line)

Fragrance is the final layer of design. Join Lit Moments for an interactive educational experience exploring the art of signature fragrance development. Discover how thoughtfully crafted fragrances enhance interiors, strengthen brand identity, and create memorable experiences. Through guided scent discovery, you'll learn how signature fragrances evolve from inspiration to creation and how designers, retailers, hospitality professionals, and lifestyle brands use fragrance as an intentional design element. Drop in, explore, ask questions, and experience the art of fragrance at your own pace.

RSVP Required

11am - 3pm Saturday, October 17

Social
Commerce Concourse

Add to MyMarket

Market-at-Market

High Point Market Authority Location: Center Stage, in between the Transportation Terminal and Showplace Shuttle Stop: 1 (Green Line)

Join us at Market-at-Market, a shopping experience organized by the High Point Market Authority. Local craftspeople and vendors will showcase and sell their non-decor related products in a vibrant gift shop setting in the Center Stage arena. Food trucks will also be onsite. Open Saturday through Monday, 11am to 3pm.

12pm - 1pm Saturday, October 17

Educational
Russell and Green

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The Inside Track: How Top Dealers Work with Designers to Keep Them Ahead of the Market

Chelsea on Green Location: Chelsea on Green, Chelsea On Green, Floor 1, 515 W. Green Dr. Shuttle Stop: 11 (Green Line)

Dealers pull back the curtain on how the best dealer-designer relationships work - who gets the call first, how trust is built, and why that access translates into better projects and bigger margins. The Panelists are the Chelsea on Green Exhibitors: Heather Karlie Vieira/ HKFA, Libby Padula/ French Bleue and Kerry Kuhlkin/ Kate Hornsby Design with Moderator Jaclyn Isaac/ Doni Douglas Design. Lunch will be served by Basil Catering following the event.

Speakers: Jaclyn Isaac

RSVP Required

12pm - 1pm Saturday, October 17

Educational
Market Square and Elm

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Defining Americana: The Evolving Language of American Design

Antique and Design Center Location: Antique and Design Center, Market Square, Ground, G 1-74, G-8006, G-8007, G-8009, G-8010 Shuttle Stop: 29 (Red Line)

What does "American design" mean today? Beyond familiar motifs and period styles, today's designers are drawing from regional traditions, handcrafted objects, antiques, vernacular architecture, and contemporary makers to create interiors that feel deeply personal and distinctly American. Join moderator Ben Ashby, editor-in-chief of The Cottage Journal, along with leading interior designers for a thoughtful conversation exploring how history, craftsmanship, and collecting continue to shape the evolving language of American design.

Speakers: Ben Ashby

2pm - 3pm Saturday, October 17

Educational
Downtown Main

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Nobody Told Me This Was Part of the Job

High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal) Shuttle Stop: 14 (Green Line)

Design school teaches craft, but nobody covers how to get clients, talk about your work, or articulate your value. Join a candid conversation with designers who have faced setbacks, made mistakes, and navigated the challenges that come with building a successful career. They'll share the real-world lessons, practical insights, and hard-earned wisdom they wish someone had told them earlier. Whether you're just starting out or looking to take your business to the next level, you'll hear real stories and leave with practical advice and a fresh perspective on the parts of the job anyone rarely talks about.

Speakers: Nicole Culler, Reed Humphrey, Jennifer Hutton, Jessica Duce

2pm - 3pm Saturday, October 17

Educational
Commerce Concourse

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Why Color Is Back—and What’s Driving It

Universal Furniture International, Inc. Location: Universal Furniture International, Inc., 101 S. Hamilton St. Shuttle Stop: 15 (Red Line)

Quiet, neutral interiors are moving out, and color is returning with renewed confidence. But what is driving the shift? And what does it signal for the interiors market, designers, and how clients want to live? Join Design News Now Editor Rachel Fasciani, and a panel of successful designers and color experts, as they explore the financial climate, cultural influences, emotional needs and consumer preferences shaping today’s palettes; the hues gaining momentum; and the many ways color can be introduced, from immersive rooms to carefully considered accents. The conversation will also examine why color matters beyond aesthetics and how designers can use it to create spaces with greater personality, connection, and emotional resonance.

Speakers: Rachel Fasciani

2pm - 3pm Saturday, October 17

Educational
Market Square and Elm

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Design Collaboration: A Holistic Approach to Architecture, Interiors, Landscape & Construction in N.C. and beyond.

Antique and Design Center Location: Antique & Design Center Welcome Lounge Shuttle Stop: 29 (Red Line)

Great homes are never the result of a single vision—they emerge through the collaboration of architects, builders, landscape architects, and interior designers working together to create places that are both beautiful and enduring. Join moderator Bronwyn Ford and panelists Alex Ancona, Jason Williams, Jeff Allen, and Mary Margaret Underwood for a conversation exploring how these disciplines intersect to shape exceptional residential projects throughout North Carolina. From concept to completion, the discussion will examine the power of collaboration, the importance of place, and the timeless principles that guide thoughtful design. Sponsored by the North Carolina Chapter of the Institute of Classical Architecture & Art.

Speakers: Alex Ancona, Jason Williams, Jeff Allen, Mary Margaret Underwood

2pm - 3pm Saturday, October 17

Educational
North Elm

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The Business of Kitchen & Bath

NKBA | KBIS Location: NKBA | KBIS, Broad Hall, Floor 1, 300 W. Broad Ave. Shuttle Stop: 27 (Red Line)

Learn from top designers and brand leaders on what drives a successful kitchen & bath design business. From operations to social media marketing, explore the latest ways to grow and scale your business. Visit NKBA.org/hpmkt for details.

2pm - 3pm Saturday, October 17

Educational
Downtown Main

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T.R.A.C.T.I.O.N- Methods for Business Mastery

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

Success in furniture retail depends on strong execution, attention to detail, and a culture that keeps both customers and employees engaged. This session explores practical strategies for leading a thriving retail business, staying relevant in a changing marketplace, and building a company that delivers value in the showroom and in the community.

Speakers: Lorri Kelley

2:30pm - 3:30pm Saturday, October 17

Educational
Market Square and Elm

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Pillow Talk: The Science of Comfort, Pillow Construction, Performance & Design Applications

Down Inc. Location: Down Inc., Suites At Market Square, Ground, G-3019 Shuttle Stop: 14 (Green Line)

Join us for Pillow Talk – a light, lively conversation about what’s really inside your pillows. From achieving the perfect “chop” in your decorative pillows to understanding the difference between down, down-alternative, and our brand-new TENCEL™ lyocell blend, we’ll cover the fill factors that matter most to designers, retailers, and hospitality buyers alike. This course explores the construction, performance, and specification of decorative and sleep pillows across residential and hospitality environments. Participants will examine fill materials, chamber construction, fabric compatibility, ergonomic considerations, sustainability practices, and longevity factors that influence both comfort and design performance.

CEU Hours: 1

RSVP Required

3pm - 5pm Saturday, October 17

Social
Commerce Concourse

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Black Birch Homes & Design for Co.House Designs: Collection Expansion Launch Party

Co.House Designs Location: Co.House Designs, IHFC, Commerce, Floor 1, IH300 Shuttle Stop: 1 (Green Line)

Celebrate the launch of the newest Black Birch Homes & Design for Co.House Designs collection with an afternoon of connection, conversation, and inspiration. Explore the latest introductions, meet the designers, and enjoy drinks and light bites as we debut the collection during High Point Market. Discover an expanded collection of furnishings, rugs, lighting, wallpaper, and décor—each thoughtfully designed to create homes that feel collected, inviting, and timeless. We can’t wait to welcome you!

Speakers: Jill Rolling

3pm - 6pm Saturday, October 17

Social
Market Square and Elm

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Happy Hour at the Antique & Design Center

Antique and Design Center Location: Antique and Design Center, Market Square, Ground, G 1-74, G-8006, G-8007, G-8009, G-8010 Shuttle Stop: 29 (Red Line)

Join us for live jazz, light bites, and libations as you peruse the wares of the country's most talented antiques dealers, gallerists, and artisans! Daily 3-6pm!

3:30pm - 4:30pm Saturday, October 17

Educational
Downtown Main

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Closing the Visual Merchandising Gap

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

Furniture retailers showcase endless custom options in-store, but too few make it online in a meaningful way that helps customers shop and buy. In this session, visual technology pioneer Clarence Chui shares a practical framework for closing that gap. Learn how to evaluate visualization options, protect product accuracy, prioritize the biggest opportunities, and create a realistic 90-day plan to strengthen both ecommerce and showroom selling.

Speakers: Clarence Chui

4pm - 5pm Saturday, October 17

Educational
Commerce Concourse

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Bookkeeping Essentials: Building a Financial Foundation for Your Business

Universal Furniture International, Inc. Location: Universal Furniture International, Inc., 101 S. Hamilton St. Shuttle Stop: 15 (Red Line)

Strong financial systems are just as important as great design. Join Cindy Hodnett of Furniture Today as she moderates a conversation with Blair Ryan of The Dove Agency, Michelle Lynne of ML Interiors Group and The Design Bakehouse, and Birgit Klein of Birgit Klein Interiors. Together, they'll break down the essentials of bookkeeping for design firms, from managing job costs and monitoring profitability to tracking monthly sales tax and making informed business decisions. Whether you're handling your books internally or considering outsourcing to a professional, this discussion will explore the advantages, challenges, and key considerations of each approach to help you determine the best fit for your business.

Speakers: Cindy Hodnett, Blair Ryan, Michelle Lynne, Birgit Klein

4pm - 7pm Saturday, October 17

Social
Downtown Main

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A Well-Designed Business Podcast 10th Birthday Party with LuAnn Nigara

Designmaster Furniture Inc Location: Designmaster Furniture Inc, 201 S. Main St. Shuttle Stop: 1 (Green Line)

Celebrate 10 years of A Well-Designed Business® Podcast at Designmaster during High Point Market. Whether you're a longtime listener or discovering the podcast for the first time, this is an opportunity to experience the conversations, ideas, and community that have inspired thousands of interior designers to build stronger businesses. Join LuAnn Nigara and special guests Sarah Daniele, Jude Charles, Kate O'Hara, and Nicole Heymer for the exclusive premiere of a new documentary chronicling the podcast's journey, the lessons learned along the way, and the community built over the last decade. Continue the conversation over cocktails, light bites, music, and valuable networking with fellow designers and industry leaders.

Speakers: LuAnn Nigara, Sarah Daniele, Jude Charles, Kate O’Hara, Nicole Heymer

RSVP Required

5:30pm - 7pm Saturday, October 17

Social
North Elm

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NKBA Cocktail Reception

NKBA | KBIS Location: NKBA | KBIS, Broad Hall, Floor 1, 300 W. Broad Ave. Shuttle Stop: 27 (Red Line)

Join the National Kitchen & Bath Association and leading kitchen and bath brands as they toast to Fall Market! Hosted on the stunning outdoor terrace, guests can enjoy cocktails and refreshments.

7pm - 9pm Saturday, October 17

Social
Commerce Concourse

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Live Music at Center Stage

High Point Market Authority Location: Center Stage, in between the Transportation Terminal and Showplace Shuttle Stop: 1 (Green Line)

Join us at Center Stage on Saturday, October 17 and Sunday, October 18 for two evenings of live music presented by the High Point Market Authority. Talent announcements coming soon. Gates open at 6:30 pm, with early entry for buyers at 6:15 pm. Enjoy complimentary food & beverages. No admission for those under the age of 15; a valid Fall Market Pass is required for entry.

Sunday, October 18

9am - 10am Sunday, October 18

Educational
Downtown Main

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The Next-Gen Customer: Serving Four Generations at Once

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

Retailers today must meet the needs of four generations at once, each with distinct expectations for value, convenience, and experience. This session will explore how retailers can balance assortment, store experience, and personalization without adding unnecessary complexity, helping businesses serve diverse customers more effectively and profitably.

Speakers: Sophie Marai

9:30am - 11am Sunday, October 18

Educational
Downtown Main

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Hot Spot Tours

High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal) Shuttle Stop: 14 (Green Line)

Discover some of the must-see showrooms at High Point Market with our guided Hot Spots Tours! Crafted by seasoned Market veterans and 2026 Style Spotters Amber Guyton and Kathy Kuo, each curated tour features two to three showroom stops, providing unique insight into the breadth of product and inspiration found at Market. Perfect for new buyers and Market veterans alike, this immersive experience will ensure you make the most of your time at Market. Meet at The Point at 9:15 am ahead of a 9:30 am departure. Tour schedule and RSVP coming soon.

Speakers: Amber Guyton, Kathy Kuo

10am - 11am Sunday, October 18

Educational
Downtown Main

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The Human Advantage: What AI Can't Replace

High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal) Shuttle Stop: 14 (Green Line)

As technology continues to reshape the design industry, one thing remains irreplaceable: human connection. In this thought-provoking session, Tracee Murphy, The Design Biz Therapist, explores the intersection of psychology, emotional intelligence, and emerging technology. While AI can improve efficiency and support creativity, trust, empathy, communication, and relationship-building remain the true drivers of client loyalty and business success. Attendees will discover how to embrace innovation without losing the human skills that differentiate exceptional firms, while learning practical strategies for balancing technology with authenticity in an increasingly digital world.

Speakers: Tracee Murphy

10am - 11am Sunday, October 18

Educational
Commerce Concourse

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Fabric Intelligence CEU with Crypton and Hooker Furnishings – The Evolution of Residential Performance Textiles

Hooker Furnishings Location: Hooker Furnishings, Showplace, Floor 3 Shuttle Stop: 1 (Green Line)

Looking for CEU credit during HPMKT? Join Crypton at the Hooker Furnishings showroom on Sunday morning for Fabric Intelligence: Understanding the Evolution of Residential Performance Textile Technologies. Enjoy Crypton giveaways, light bites and beverages served after the presentation!

CEU Hours: 1

Speakers: Rachael Coble

10am - 11am Sunday, October 18

Educational
Commerce Concourse

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Construction Management: Your New Revenue Stream

Universal Furniture International, Inc. Location: Universal Furniture International, Inc., 101 S. Hamilton St. Shuttle Stop: 15 (Red Line)

Designers give up revenue and stability when they stick to design services alone. Adding construction management to their business, not consulting but actual project oversight, brings in a new revenue stream. This feels especially timely right now. In a market where clients are more cautious and projects are harder to close, designers who can manage the full build have a real advantage over those who hand a project off once the drawings are done. Join luxury designer and host of "Only Girl on the Jobsite" Renee Biery as she teaches you the keys to unlocking this profitable service.

Speakers: Renee Biery

10am - 11am Sunday, October 18

Educational
Market Square and Elm

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Beautiful Work, Clear Boundaries: Mastering Client Management Through Contracts

Antique and Design Center Location: Antique and Design Center, Market Square, Ground, G 1-74, G-8006, G-8007, G-8009, G-8010 Shuttle Stop: 29 (Red Line)

Great client relationships begin with clear expectations. In this IDCEC-approved CEU presentation, passionate coach and mentor Terri Taylor, Founder of Interior Design Business Academy, will explore how thoughtfully crafted contracts can help interior designers establish professional boundaries, minimize risk, and create a smoother project experience from start to finish. Attendees will learn how contracts protect their time, profitability, and creative vision while fostering trust and transparency with clients. Whether you're refining your existing agreements or building your processes from the ground up, this course provides practical strategies for using contracts as a powerful business tool. (1 IDCEC CEU)

CEU Hours: 1

Speakers: Terri Taylor

10am - 7pm Sunday, October 18

Social
Russell and Green

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The Chelsea Café Lounge

Chelsea on Green Location: Chelsea on Green, Chelsea On Green, Floor 1, 515 W. Green Dr. Shuttle Stop: 11 (Green Line)

DAILY Rest, recharge and enjoy a cocktail at The Chelsea Café Lounge open daily 10 am – 7 pm.

10:30am - 11:30am Sunday, October 18

Educational
Downtown Main

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AI-Ready or Left Behind: What You Need to Know Before 2027

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

AI is already reshaping how consumers discover and buy furniture, from generative search results replacing traditional Google rankings to AI-powered product recommendations that bypass your website entirely. Most retailers know they need to act, but few know where to start. Attendees will learn how to audit their digital presence for AI visibility, the specific threats generative search poses to organic traffic, and the concrete first steps any retailer can take today, regardless of budget or technical expertise.

Speakers: Jake Freedman

11am - 3pm Sunday, October 18

Social
Commerce Concourse

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Market-at-Market

High Point Market Authority Location: Center Stage, in between the Transportation Terminal and Showplace Shuttle Stop: 1 (Green Line)

Join us at Market-at-Market, a shopping experience organized by the High Point Market Authority. Local craftspeople and vendors will showcase and sell their non-decor related products in a vibrant gift shop setting in the Center Stage arena. Food trucks will also be onsite. Open Saturday through Monday, 11am to 3pm.

11am - 3pm Sunday, October 18

Educational
Market Square and Elm

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The Art of Signature Scent Development: How Fragrance Completes a Space

Lit Moments Candle Company Location: Lit Moments Candle Company, Suites At Market Square, M-8020 Shuttle Stop: 14 (Green Line)

Fragrance is the final layer of design. Join Lit Moments for an interactive educational experience exploring the art of signature fragrance development. Discover how thoughtfully crafted fragrances enhance interiors, strengthen brand identity, and create memorable experiences. Through guided scent discovery, you'll learn how signature fragrances evolve from inspiration to creation and how designers, retailers, hospitality professionals, and lifestyle brands use fragrance as an intentional design element. Drop in, explore, ask questions, and experience the art of fragrance at your own pace.

RSVP Required

11am - 3pm Sunday, October 18

Social
Commerce Concourse

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Market-at-Market

High Point Market Authority Location: Center Stage, in between the Transportation Terminal and Showplace Shuttle Stop: 1 (Green Line)

Join us at Market-at-Market, a shopping experience organized by the High Point Market Authority. Local craftspeople and vendors will showcase and sell their non-decor related products in a vibrant gift shop setting in the Center Stage arena. Food trucks will also be onsite. Open Saturday through Monday, 11am to 3pm.

12pm - 1pm Sunday, October 18

Educational
Market Square and Elm

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Beyond the Portfolio: How Designers Build Visibility Through Storytelling and Sourcing

Antique and Design Center Location: Antique and Design Center, Market Square, Ground, G 1-74, G-8006, G-8007, G-8009, G-8010 Shuttle Stop: 29 (Red Line)

Today’s most memorable design work is not defined only by beautiful rooms, but also by the stories behind them. This conversation will look at how designers use antiques, vintage pieces and collectible artistic objects to build a stronger point of view, and how those sourcing choices can shape the way a project is presented to clients, editors and the wider design community. The discussion will explore what makes a project story feel distinctive, how designers can communicate the value behind what they source, and why rooms with history, craft and cultural context often create stronger opportunities for visibility beyond the finished photos.

Speakers: Dilara Tuncer

12pm - 1pm Sunday, October 18

Educational
North Elm

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The Colors of 2027: Trend Forecast by Sherwin-Williams

NKBA | KBIS Location: NKBA | KBIS, Broad Hall, Floor 1, 300 W. Broad Ave. Shuttle Stop: 27 (Red Line)

Join Sherwin-Williams for a luncheon on the NKBA Terrace as the industry-leading authority on color, Sue Wadden, Director of Color Marketing, breaks down the latest color trends shaping home design for 2027.

12pm - 1pm Sunday, October 18

Educational
North Elm

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AD & Cosentino Lunch Panel

Cosentino Location: Cosentino, Broad Hall, Floor 1, 300 W. Broad Ave. Shuttle Stop: 27 (Red Line)

Join Cosentino and top editors from Architectural Digest and ADPro for lunch, where experts will dig into the conversations driving bath design and trends.

12:30pm - 1:30pm Sunday, October 18

Educational
Downtown Main

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Creating Social Media that Sells

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

Today’s furniture shoppers look to social media for inspiration, ideas, and brand connection long before they visit a store. This interactive session will give you hands-on experience on how to create content that captures attention, builds trust, and encourages engagement. Attendees will learn practical strategies for developing social media that connects with consumers and be ready to go live immediately!

Speakers: Darrell Dahlberg

1pm - 3pm Sunday, October 18

Social
Russell and Green

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Fashion meets Design, Vintage and Antiques

Chelsea on Green Location: Chelsea on Green, Chelsea On Green, Floor 1, 515 W. Green Dr. Shuttle Stop: 11 (Green Line)

Back by popular demand, The Fit to Fashion Show and Bloody Mary Bar, featuring your favorite Interior Designers, will return to Chelsea on Green. Come by and have a cocktail and enjoy the ladies (and gentlemen) of the Interior Design Industry, walking the red carpet and modeling their HMPKT Fall Fashion designer wear.

2pm - 3pm Sunday, October 18

Educational
Commerce Concourse

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Lesson Learned + Profits Earned

Hooker Furnishings Location: Hooker Furnishings, Showplace, Floor 3 Shuttle Stop: 1 (Green Line)

Join us for the return of your favorite unfiltered panel conversation about personal growth and the business of design. This insightful panel discussion will feature three industry pros who will share where they started, where they’ve been, and where they’re headed in the business of design. Our panelists will reveal lessons learned, finding their why, their path to profitability, and the vision for the future of their design business.

Speakers: Rick Campos, Lisa McDennon, Jen Davidson, Shaun Crha

2pm - 3pm Sunday, October 18

Educational
Commerce Concourse

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Luxury Meets Intelligence: How Smart Designers Are Using AI to Attract, Convert & Nurture Their Best Clients

Universal Furniture International, Inc. Location: Universal Furniture International, Inc., 101 S. Hamilton St. Shuttle Stop: 15 (Red Line)

Luxury isn’t about automation. It’s about trust. Relationships. Confidence. Exceptional experiences. So where does artificial intelligence fit? Join Pearl Collective’s Gail Doby and a panel of luxury design leaders for an open conversation about using AI to fill your pipeline, create sophisticated marketing systems, and nurture high-value leads—and where the designer’s voice, intuition and personal touch remain irreplaceable for high-net-worth clients. If you’re AI-curious or already experimenting with new tools, you’ll leave with strategies to help your team Market smarter, communicate better and convert more of the right clients.

Speakers: Gail Doby

2pm - 3pm Sunday, October 18

Educational
North Elm

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Building Your Dream Design Business: Journey of Two Bold Firms

NKBA | KBIS Location: NKBA | KBIS, Broad Hall, Floor 1, 300 W. Broad Ave. Shuttle Stop: 27 (Red Line)

Join nationally recognized design leaders Christi Barbour, Barbour Spangle Design, and Vicky Serany, Southern Studio Interior Design, for a candid panel discussion about the grit, growth, and guiding values that built their thriving design firms. Attendees will walk away with fresh inspiration, actionable strategies, and the confidence to define success on their own terms.

2pm - 3pm Sunday, October 18

Educational
Downtown Main

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Here's the Tea... Discover Your One-Stop Shop for Crypton Performance Fabrics at 29 Park

High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal) Shuttle Stop: 14 (Green Line)

Be among the first to discover 29 Park, Charlotte Fabrics' new designer-focused brand extension. Explore Charlotte and 29 Park's extensive assortment of Crypton Home Performance Fabrics—featuring hundreds of upholstery options that combine elevated design with trusted performance. Meet the Charlotte/29 Park team for an inside look at the inspiration behind their Crypton offerings and learn how 29 Park is becoming a go-to design resource for sourcing beautiful, high-performance upholstery fabrics. Browse and shop the Charlotte x Crypton Sample Bar, enjoy handcrafted matcha from Little Foot Matcha, watch live Crypton demos, and leave with curated takeaways to inspire your next project.

2pm - 3pm Sunday, October 18

Educational
Downtown Main

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The ROI of the High-Performance Warehouse

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

Your warehouse plays a critical role in customer satisfaction and profitability. Discover practical, cost-effective strategies for strengthening furniture retail warehouse operations—from navigating supply chain challenges and maximizing storage capacity to improving workforce productivity. This session will help you identify operational inefficiencies, control costs, and make smarter use of your space, people, and processes. Leave with actionable ideas to streamline your operation, improve service, and generate greater returns from the back end of your business.

Speakers: Billy Lindler

3pm - 4pm Sunday, October 18

Educational
Commerce Concourse

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The Future of Design

Bernhardt Furniture Company Location: Bernhardt Furniture Company, 101 N. Hamilton St. Shuttle Stop: 16 (Red Line)

An insightful conversation between Margaret Russell and Martyn Lawrence Bullard on the trends, innovations and ideas shaping the future of design.

Speakers: Margaret Russell, Martyn Lawrence Bullard

3pm - 6pm Sunday, October 18

Social
Market Square and Elm

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Happy Hour at the Antique & Design Center

Antique and Design Center Location: Antique and Design Center, Market Square, Ground, G 1-74, G-8006, G-8007, G-8009, G-8010 Shuttle Stop: 29 (Red Line)

Join us for live jazz, light bites, and libations as you peruse the wares of the country's most talented antiques dealers, gallerists, and artisans! Daily 3-6pm!

3:30pm - 4:30pm Sunday, October 18

Educational
Downtown Main

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Navigating Import Tariffs

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

Join an expert customs specialist for a practical look at how import tariffs affect sourcing, pricing, margins, and inventory in the home furnishings industry. Attendees will learn how tariffs are applied, where compliance risks and hidden costs arise, and how to use smarter planning, supplier conversations, and landed-cost analysis to protect profitability.

Speakers: Steve Fodor

4pm - 5pm Sunday, October 18

Educational
Commerce Concourse

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Workshop: Future-Proof Your Design Firm for AI Search

Universal Furniture International, Inc. Location: Universal Furniture International, Inc., 101 S. Hamilton St. Shuttle Stop: 15 (Red Line)

AI is changing how homeowners discover and evaluate interior designers, yet most firms don't realize the signals that influence whether they're recommended. In this interactive workshop, digital marketing strategist Jennifer Smiga, CEO of Ultraviolet, will guide attendees through the practical steps designers can take to strengthen their online authority and get served up in today’s AI search. Through live demonstrations, guided exercises, and real-world examples from designers who have successfully adapted to this shift, attendees will learn how AI evaluates expertise, trust, and credibility and leave with a roadmap that you can begin implementing immediately.

Speakers: Jen Smiga

4pm - 5pm Sunday, October 18

Educational
North Elm

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Cocktails & Conversation with the NKBA Design Council

NKBA | KBIS Location: NKBA | KBIS, Broad Hall, Floor 1, 300 W. Broad Ave. Shuttle Stop: 27 (Red Line)

Visit Broad Hall for cocktails and conversation with the 2026 NKBA Design Council, Bobby Berk, Mandy Cheng & Nathan Orsman. These industry titans will delve into kitchen and bath design, sharing their takes on the latest trends and tips on designing spaces that function both as workrooms and hospitality showpieces. Visit NKBA.org/hpmkt for details.

4pm - 6pm Sunday, October 18

Social
Russell and Green

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Live Painting by JP Kilkenny

Chelsea on Green Location: Chelsea on Green, Chelsea On Green, Floor 1, 515 W. Green Dr. Shuttle Stop: 11 (Green Line)

Please join us for an experience like no other! Our own local Artist, JP Kilkenny, will be painting live on Sunday beginning at about 4pm. He has a surprise special guest joining him on this adventure. Refreshments will be served.

4pm - 6pm Sunday, October 18

Social
Hamilton Wrenn North

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Kravet Patio Cocktail Party

Kravet, Lee Jofa, Brunschwig & Fils, Donghia and Kravet Furniture Location: Kravet, Lee Jofa, Brunschwig & Fils, Donghia and Kravet Furniture, 200 Steele, Floor 1, 117 Shuttle Stop: 17 (Red Line)

Join Kravet for their annual cocktail party and raise a glass to new furniture introductions across every level of luxury.

7pm - 9pm Sunday, October 18

Social
Commerce Concourse

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Live Music at Center Stage

High Point Market Authority Location: Center Stage, in between the Transportation Terminal and Showplace Shuttle Stop: 1 (Green Line)

Join us at Center Stage on Saturday, October 17 and Sunday, October 18 for two evenings of live music presented by the High Point Market Authority. Talent announcements coming soon. Gates open at 6:30 pm, with early entry for buyers at 6:15 pm. Enjoy complimentary food & beverages. No admission for those under the age of 15; a valid Fall Market Pass is required for entry.

Monday, October 19

9am - 10am Monday, October 19

Educational
Downtown Main

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Creative Strategies to Boost Sales and Drive Lasting Change

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

Finding new ways to grow your store means thinking beyond the same old tactics. In this session, we'll share creative, actionable ideas that real furniture retailers are using right now to increase sales, strengthen customer engagement, and position your business for continued growth in the years ahead. You'll walk away with practical strategies you can put to work the very next day.

9:30am - 11am Monday, October 19

Educational
Downtown Main

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Hot Spot Tour

High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal) Shuttle Stop: 14 (Green Line)

Discover some of the must-see showrooms at High Point Market with our guided Hot Spots Tours! Crafted by seasoned Market veteran and 2026 Style Spotter Rhobin Delacruz, this curated tour features two to three showroom stops, providing unique insight into the breadth of product and inspiration found at Market. Perfect for new buyers and Market veterans alike, this immersive experience will ensure you make the most of your time at Market. Meet at The Point at 9:15 am ahead of a 9:30 am departure. Tour schedule and RSVP coming soon.

Speakers: Rhobin DelaCruz

10am - 11am Monday, October 19

Educational
Downtown Main

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The Inside Stories Franchise: A New Revenue Stream for Design Firms

High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal) Shuttle Stop: 14 (Green Line)

As demand grows for attainable, flexible interior design services, many firms are asking the same question: How do you grow without adding significant overhead or overwhelming your team? Join Inside Stories founder and CEO Miranda Cullen as she shares the vision behind the firm's innovative franchise model, developed after scaling one of Colorado's leading interior design businesses. The franchise opportunity is designed to complement established design firms and independent designers. This model introduces a scalable micro design service that expands revenue, increases client capacity, and creates new growth opportunities—all while preserving the creativity, quality, and personalized service that define great design. Complimentary lunch.

Speakers: Miranda Cullen

10am - 11am Monday, October 19

Educational
Commerce Concourse

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The 3 Secrets to Pricing Furniture for Success

Universal Furniture International, Inc. Location: Universal Furniture International, Inc., 101 S. Hamilton St. Shuttle Stop: 15 (Red Line)

For interior designers looking to redefine their pricing structure for greater profitability, this session is for you. The outdated cost-plus model isn’t cutting it anymore. Heather McManus, founder of The Designers Collaborative, shares innovative pricing strategies that keep clients happy while ensuring your profit margins thrive. Learn how to price with confidence and create a more sustainable, successful design business—in record time.

Speakers: Heather McManus

10am - 11am Monday, October 19

Educational
North Elm

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2027 Trendspotting: NKBA Reveals New Kitchen Trends Report

NKBA | KBIS Location: NKBA | KBIS, Broad Hall, Floor 1, 300 W. Broad Ave. Shuttle Stop: 27 (Red Line)

Join the NKBA for brunch at Broad Hall as the association reveals key findings from its 2027 Kitchen Trends Report, and top brands and designers share their takes on the trends driving the industry. Visit NKBA.org/hpmkt for details.

10am - 7pm Monday, October 19

Social
Russell and Green

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The Chelsea Café Lounge

Chelsea on Green Location: Chelsea on Green, Chelsea On Green, Floor 1, 515 W. Green Dr. Shuttle Stop: 11 (Green Line)

DAILY Rest, recharge and enjoy a cocktail at The Chelsea Café Lounge open daily 10 am – 7 pm.

10:30am - 11:30am Monday, October 19

Educational
Downtown Main

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What Drives Today’s Furniture Buying Consumer

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

Today’s furniture consumers are changing fast, and retailers must adapt to stay relevant. This session explores research-backed trends shaping shopping behavior, from small-space living and social commerce to trust, differentiation, and emotional connection. Attendees will leave with practical, low-cost strategies they can apply immediately, plus a USB stick filled with detailed solutions and take-home resources.

Speakers: Bill Napier

11am - 3pm Monday, October 19

Social
Commerce Concourse

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Market-at-Market

High Point Market Authority Location: Center Stage, in between the Transportation Terminal and Showplace Shuttle Stop: 1 (Green Line)

Join us at Market-at-Market, a shopping experience organized by the High Point Market Authority. Local craftspeople and vendors will showcase and sell their non-decor related products in a vibrant gift shop setting in the Center Stage arena. Food trucks will also be onsite. Open Saturday through Monday, 11am to 3pm.

11am - 3pm Monday, October 19

Educational
Market Square and Elm

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The Art of Signature Scent Development: How Fragrance Completes a Space

Lit Moments Candle Company Location: Lit Moments Candle Company, Suites At Market Square, M-8020 Shuttle Stop: 14 (Green Line)

Fragrance is the final layer of design. Join Lit Moments for an interactive educational experience exploring the art of signature fragrance development. Discover how thoughtfully crafted fragrances enhance interiors, strengthen brand identity, and create memorable experiences. Through guided scent discovery, you'll learn how signature fragrances evolve from inspiration to creation and how designers, retailers, hospitality professionals, and lifestyle brands use fragrance as an intentional design element. Drop in, explore, ask questions, and experience the art of fragrance at your own pace.

RSVP Required

11am - 3pm Monday, October 19

Social
Commerce Concourse

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Market-at-Market

High Point Market Authority Location: Center Stage, in between the Transportation Terminal and Showplace Shuttle Stop: 1 (Green Line)

Join us at Market-at-Market, a shopping experience organized by the High Point Market Authority. Local craftspeople and vendors will showcase and sell their non-decor related products in a vibrant gift shop setting in the Center Stage arena. Food trucks will also be onsite. Open Saturday through Monday, 11am to 3pm.

12pm - 1pm Monday, October 19

Educational
North Elm

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Lunch & Learn: The Business of Kitchen & Bath

NKBA | KBIS Location: NKBA | KBIS, Broad Hall, Floor 1, 300 W. Broad Ave. Shuttle Stop: 27 (Red Line)

Learn from top designers and brand leaders on what drives a successful kitchen & bath design business. From operations to social media marketing, explore the latest ways to grow and scale your business. Visit NKBA.org/hpmkt for details.

12:30pm - 1:30pm Monday, October 19

Educational
Downtown Main

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Beyond the Buzz: Using AI Insights Into Smarter Decisions

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

AI is creating a lot of buzz in retail, and for good reason. It can surface powerful insights from your data, helping you spot patterns in sales performance, margin trends, and customer traffic that might otherwise go unnoticed. But it is equally important to understand its limits. We will explore how to combine data-driven insights with real-world retail expertise to make smarter, more confident decisions.

Speakers: Brian Dodge

2pm - 3pm Monday, October 19

Educational
Commerce Concourse

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AI Is Your New Employee

Universal Furniture International, Inc. Location: Universal Furniture International, Inc., 101 S. Hamilton St. Shuttle Stop: 15 (Red Line)

Most design firm principals have experimented with AI by now. The real question isn't whether to use it — it's knowing exactly where it fits in your operation, and how to make it stick. Mary Beth Chau, co-founder and CEO of Materio, moderates a working conversation with two people who've actually figured this out. Dalia Soles, founder of Design Assisted, helps designers build streamlined, tech-integrated operations from the ground up. Elissa Coughlin, founder of Matchpointe by Elissa, draws on her background at Google, IBM, and Apple to run her firm differently than most. Together they'll get specific about what AI can realistically do for your firm right now, and the difference between trying it once and building it into how you work.

Speakers: Mary Beth Chau, Dalia Soles, Elissa Coughlin

2pm - 3pm Monday, October 19

Educational
Downtown Main

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Marketing That Moves People: How to Win Attention in a Crowded Market

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

Furniture shoppers are overwhelmed with choices, inspiration, and promotions, making generic marketing easy to ignore. This session explores how retailers can sharpen their message, define their ideal customer, and create campaigns that feel relevant and memorable. Attendees will gain practical ideas for storytelling, positioning, and content that build trust, capture attention, and drive action.

Speakers: Richard Harris

3pm - 6pm Monday, October 19

Social
Market Square and Elm

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Happy Hour at the Antique & Design Center

Antique and Design Center Location: Antique and Design Center, Market Square, Ground, G 1-74, G-8006, G-8007, G-8009, G-8010 Shuttle Stop: 29 (Red Line)

Join us for live jazz, light bites, and libations as you peruse the wares of the country's most talented antiques dealers, gallerists, and artisans! Daily 3-6pm!

3:30pm - 4:30pm Monday, October 19

Educational
Downtown Main

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Built for the Close: Capturing Every Holiday Selling Opportunity

Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Green Line)

As retailers head into Black Friday and the holiday selling season, every customer interaction matters. Yet increased traffic doesn't automatically translate into increased revenue. This session explores how today's furniture shoppers evaluate big-ticket purchases, where retailers lose momentum in the buying journey, and how to turn more holiday shopping intent into completed sales without relying solely on promotions and discounts.

Speakers: Michael Olson

4pm - 6am Monday, October 19

Educational
Hamilton Wrenn North

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The Longevity Home: Designing for the Next 30 Years

Woodbridge Furniture Location: Woodbridge Furniture, 200 Steele, Floor 3, 301 Shuttle Stop: 17 (Red Line)

The next generation of design isn't being driven by trends—it's being driven by longevity. Within the next decade, millions of homeowners 60+ will be making decisions about how to remain in the homes they love. They're looking for beauty, comfort wellness and flexibility - not institutional solutions. Join Lori Carpenter, Founder of The 3rd Phase, and her panelists, for a forward-looking conversation on one of the biggest business opportunities of the next 30 years. You'll discover how to position your firm for the rapidly growing longevity market to anticipate the evolving needs of affluent 60+ clients, who want to live stylishly in their own homes, forever.

Tuesday, October 20

10am - 7pm Tuesday, October 20

Social
Russell and Green

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The Chelsea Café Lounge

Chelsea on Green Location: Chelsea on Green, Chelsea On Green, Floor 1, 515 W. Green Dr. Shuttle Stop: 11 (Green Line)

DAILY Rest, recharge and enjoy a cocktail at The Chelsea Café Lounge open daily 10 am – 7 pm.

3pm - 6pm Tuesday, October 20

Social
Market Square and Elm

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Happy Hour at the Antique & Design Center

Antique and Design Center Location: Antique and Design Center, Market Square, Ground, G 1-74, G-8006, G-8007, G-8009, G-8010 Shuttle Stop: 29 (Red Line)

Join us for live jazz, light bites, and libations as you peruse the wares of the country's most talented antiques dealers, gallerists, and artisans! Daily 3-6pm!