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Home Furnishings Association-HFA

Plaza Suites - 1-527, Floor 1
Area: HFA Retailer Resource Center

Shuttle Stop: 3 (Green Line)

Neighborhood: Downtown Main

The Home Furnishings Association (HFA) with roots dating back to 1920, is North America’s largest, most-valued organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information visit www.myhfa.org.

7:30am - 9am, April 6

HFA Retailer Breakfast

Social

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Join us for Breakfast at the HFA Retailer Resource Center.


9am - 10am, April 6

Make Your Online Store Just as Inviting as Your Showroom

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

You’ve got an attractive, friendly store. Your website should be just as inviting – and more! This seminar will show you best practices for your website and how to use analytics to create buyer profiles, define your valuable conversions, optimize your design, select website tools and technologies, and create a personal shopping experience. Speaker: Ken Widger, MicroD.


Speakers: Ken Widger

10:30am - 11:30am, April 6

Put the Right Logistics Technology to Work for Your Customers

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Congratulations! You made the sale! Now you’ve got to get that sofa into your customer’s living room quickly, correctly and inexpensively. The right logistics technology will help make that happen. This program provides an overview of the tools you can use to efficiently manage your inventory and delivery processes to maximize your distribution potential across your store and eCommerce channels. Speaker: Greg Strosnider, STORIS.


Speakers: Greg Strosnider

11am - 1pm, April 6

HFA Retailer Lunch

Social

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Take a break from shopping and join us for lunch!


1pm - 2pm, April 6

How to Build Relationships with Customers BEFORE They Visit Your Store

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Do you have social media “friends” you’ve never actually met? That speaks to the world of online connections. You can build relationships with customers the same way. In this program, you’ll learn how to connect with shoppers on your website, nurture leads through personalized communications and convert online browsers into in-store buyers. Maybe you can even make in-person friends! Speaker: Scott Hill, Perq.


Speakers: Scott Hill

2:30pm - 3:30pm, April 6

Creating Intrigue for Today's Experiential Shoppers: Who are they & how do you attract them?

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Today’s shoppers are looking for more than just buying furniture. They make furniture shopping an experience. Learn how to identify four key shopper types, and ways to attract each based on our eye-tracking in-store studies. One of the most valuable & loyal shopper types are experiential shoppers. They come to get inspired with ideas to incorporate into their lives. They want their senses to be activated through scent, visuals, & touch. Attracting experiential shoppers are worth the effort, but they expect more. Learn 10 easy tips to reach this group. Speaker: Michelle Adams, PHD, Marketing Brainology.


Speakers: Michelle Adams, PHD

4pm - 5pm, April 6

Fast Tracking Millennial Salespeople

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Within the next two years, half of the American workforce will be Millennials. Are they half of your sales force? In this session, you will discover how to get them up and running quickly in your organization by setting targets, high impact actions, structuring their time for effectiveness, teaching them how to 'run their own business'. Speaker: Jody Sievert, One x One Companies.


Speakers: Jody Sievert

6pm - 9pm, April 6

HFA Next Generation Now (NGN) - The BASH

Social

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

The Showroom Crawl is back! Look for details through our Facebook Page - Starting Point - HFA Showroom


7:30am - 9am, April 7

HFA Retailer Breakfast

Social

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Join us for Breakfast at the HFA Retailer Resource Center.


9am - 10am, April 7

Keeping up with the Industry and Consumer Trends: An Overview

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Jerry Epperson, one of the founders and a Managing Director of Mann, Armistead & Epperson, will address the important trends within our industry, the economic and demographic factors that matter most, and other issues that are important for home furnishings retailers.


Speakers: Jerry Epperson

10:30am - 11:30am, April 7

Yes, You Can Hire Skilled, Positive, Loyal Employees

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

You value your customers, so naturally you want the very best employees to interact with them. They aren’t easy to find right now. In this presentation, you’ll hear an innovative approach to the challenges of recruiting, hiring and managing your workforce – including effective ways to improve employee attitudes and loyalty to your company. Speaker: John Egger, Profitability Consulting Group.


Speakers: John Egger

11am - 1pm, April 7

HFA Retailer Lunch

Social

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Take a break from shopping and join us for lunch!


1pm - 2pm, April 7

Four Proven Ways to Increase Your Advertising Results

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

You invest a lot in marketing and advertising. Make sure it really works. Learn these new strategies using integrated online, new media and direct marketing plans to increase responses from existing customers and engage new buyers. Speaker: Doug & Isaac Knorr, Knorr Marketing.


Speakers: Doug Knorr, Isaac Knorr

2:30pm - 3:30pm, April 7

Four Keys to Shifting your Marketing to Attract Generation C

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

You invest a lot in marketing and advertising. Make sure it really works. Learn these new strategies using integrated online, new media and direct marketing plans to increase responses from existing customers and engage new buyers. Speaker: Richard Sexton, MicroD.


Speakers: Richard Sexton

4pm - 5pm, April 7

Are You Meeting the Demands of the Connected Customer?

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Consumers expect a lot these days. Are you meeting their demands? If you don’t put customers’ needs first, you’ll quickly see them buy from someone else. Rather than continuing to do it wrong, see how you can do it right. In this seminar, find out how a successful retailer attracts digitally connected shoppers and gets results. Speaker: Samantha Meridieth, R & A Marketing.


Speakers: Samantha Meridieth

7:30am - 9am, April 8

HFA Retailer Breakfast

Social

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Join us for Breakfast at the HFA Retailer Resource Center.


9am - 10am, April 8

It's About the People, Not the Furniture

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

If you think your business is all about furniture, you may be missing a vital ingredient: people! This workshop covers relationships between you and your employees and between your employees and your customers. Are your customers motivated to sell? Are they motivating your customers to buy? There are companies that have figured this out. In a single hour, you can learn how to be one of them. Speaker: Joe Milevsky, JRM Sales & Management, Inc.


Speakers: Joe Milevsky

10:30am - 11:30am, April 8

Creating a Winning Retail Experience That Turns Customers into Promoters

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Today, more than ever before, customer experiences will make or break your retail future. Online reviews, omnichannel shopping options, employee turnover, and competition small and large are all threats to your business. In this session, we will discuss how to listen to customers at different points in the buying experience, what is a Net Promoter Score and how it positively impacts the success of your business and how to ensure your customers are your promoters after the purchase. Speakers: Byron Zanopoulo and Dean Horowitz, Signet Research


Speakers: Byron Zanopoulo, Dean Horowitz

11am - 1pm, April 8

HFA Retailer Lunch

Social

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Take a break from shopping and join us for lunch!


1pm - 2pm, April 8

Do You Know Your Consumer's Buying Habits?

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Do you know your consumer buying habits? In this session you will with data driven campaigns. You will learn how to use multiple touch points (print and digital advertising) to increase brand awareness and sales, how to incorporate data from past advertising campaigns to maximize your ROI, how mobile data can target in-market consumers to engage your ideal shopper, and why first party data is important in marketing? Speakers: Rose Oldenkamp and Isaac Carrasco, ColorAD.


Speakers: Rose Oldenkamp, Isaac Carrasco

2:30pm - 3:30pm, April 8

Does Your Business Model Still Work? Change it!

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

If you want a future, don’t cling to the past. Here from a pair of experts who have helped many independent furniture stores transform their business model through high-impact sales events. They’ll outline the key strategic, financial and operational issues you need to address to prepare for tomorrow rather than yesterday. Speakers: Ron Cooper, PMP Sales & Tom Liddell, Planned Furniture Promotions.


Speakers: Ron Cooper, Tom Liddell

4pm - 5pm, April 8

Digital Transformation for the Furniture Industry Using AI, RPA & AR

Educational

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Digital-manufacturing technologies will transform every link in the manufacturing value chain. The next generation of connectivity among designers, managers, workers, consumers, and physical industrial assets will unlock enormous value and change the manufacturing landscape forever. Yet while manufacturing generates more data than any other sector of the economy, few companies are harnessing the power of Industry 4.0, AI, ML, etc. Speaker: Ritwik Bose, Impiger Technologies, Inc.


Speakers: Ritwik Bose

7:30am - 9am, April 9

HFA Retailer Breakfast

Social

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Join us for Breakfast at the HFA Retailer Resource Center.


11am - 1pm, April 9

HFA Retailer Lunch

Social

Home Furnishings Association-HFA, Plaza Suites, PS, Floor 1

Neighborhood: Downtown Main

Shuttle Stop: 3 (Green Line)

Take a break from shopping and join us for lunch!