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Home Furnishings Association-HFA

Showroom: 1-527 - Plaza Suites, Floor 1
Area: HFA Retailer Resource Center

Shuttle Stop: 3 (Green Line)

www.myhfa.org

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The Home Furnishings Association (HFA) with roots dating back to 1920, is North America’s largest, most-valued organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information visit www.myhfa.org.

Events

    HFA Retailer Breakfast

    Type:
    Social
    When:
    7:30am - 9am
    Saturday, October 14, Sunday, October 15, Monday, October 16, Tuesday, October 17
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Retailers please join us in the HFA Retailer Resource Center for a complimentary breakfast and the best Barista Bar at Market...

    Furniture Repair Made Easy! Leather & Wood Repair MASTER CLASS Demonstration

    Type:
    Educational
    When:
    9am - 11am
    Tuesday, October 17
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Sue Harman, Guardsman Furniture Professionals
    Do you spend time, money, & resources rectifying delivery damage and product defects? When is it best to repair versus replace? In this Master Class interactive session, Guardsman's in-house furniture and technical expert will demonstrate a variety of repairs to leather & furniture pieces. Your might be surprised by what can be cost-effectively repaired on-site instead of being replaced. Sue is a color stylist and technical coatings expert responsible for formulating wood finishes and troubleshooting finishing operations for manufacturers. Today, Sue manages the technician-training program and constantly develops new repair products & methods.
    (TRACK: Operations)

    How Visual and Voice Search Are Revolutionizing Product Discovery

    Type:
    Educational
    When:
    9am - 10am
    Saturday, October 14
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Richard Sexton, Chief Product Officer, MicroD
    Smarter, Faster, Easier—the three pillars of technology evolution. With the popularity of Siri, Alexa, Google Now, Cortana and the accessibility of smartphone and tablet cameras, the way consumers use online search is changing. Voice-activated devices and visual shopping are leading the search revolution and demand new methods in website optimization. Join Richard Sexton, chief product officer at MicroD, as he summarizes how voice and visual search work, what companies are doing to stay relevant, and why it matters! Learn about the impact these features have on how shoppers are searching your merchandise and discovering their next purchase.
    (TRACK: Technology/Marketing)

    State of the Industry with Jerry Epperson

    Type:
    Educational
    When:
    9am - 10am
    Sunday, October 15
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Jerry Epperson, Mann, Armistead & Epperson, LTD
    There is so much going on with the economy, politics, the international situation, new interest in the industry from outside investors, etc. We have so much to talk about!
    (TRACK: State of the Industry)

    Warehousing & Distribution Best Practices- Tips and Tactics to help Improve Warehouse Management

    Type:
    Educational
    When:
    9am - 10am
    Monday, October 16
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    John McCloskey, Profitability Consulting Group
    Warehouse managers know all too well that the task of managing the operations for a warehouse facility is far from straightforward. John McCloskey has worked with top retailers across the country and will share the best practices that make these retailers run efficient, green and use their back end to make money for their businesses.
    (TRACK: Operations)

    Minimize Overhead Costs & Negotiate Service Contracts Like a Pro

    Type:
    Educational
    When:
    10:30am - 11:30am
    Monday, October 16
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Dan Schneider, SIB Fixed Cost Reduction
    Basic overhead costs for services such as telecom, waste removal, utilities, and maintenance are unavoidable, but money tends to fall through the cracks because so little attention is paid to these areas. Service agreements and invoices often conceal costly overcharges, above-market rates, redundant services, and price increases that are rampant. Cost reduction expert Dan Schneider will share strategies for avoiding common pitfalls and give tips on negotiating contracts with vendors and service providers to create savings and prevent overspending from happening again.
    (TRACK: Operations)

    The Power of SIMPLICITY: Getting Consumers to Visit & Buy

    Type:
    Educational
    When:
    10:30am - 11:30am
    Sunday, October 15
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Erika Sparrow, Imagine Advertising
    Everyone makes so much noise on how you must digitize your marketing to attract and engage consumers for your retail store. We've worked with thousands of retailers and we'll break it down into a few tried and true simple solutions that work, canceling out all the noise. We'll show you the research on why consumers are not looking at your digital ads. We'll show you the research on ad blockers and how 49% of your digital ads may never be seen. Plus, we’ll talk about new internet tools that may be causing you to waste more than 40% of your ad spending, BOT fraud, and more.
    (TRACK: Advertising/Marketing)

    Avoid Common Mistakes in Developing Your eCommerce Strategy

    Type:
    Educational
    When:
    10:30am - 11:30am
    Saturday, October 14
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Carl Prindle, Blueport Commerce
    Samsonite buys eBags. Unilever bought Dollar Shave Club. Walmart buys Jet – right after Jet buys Hayneedle. Big money is being thrown at ecommerce. What’s your ecommerce offensive strategy? In this session, Carl will lead a continuing discussion in making the right online decisions and how to avoid common misconceptions, mistakes and stumbling blocks. Get all your questions answered on this frontier.
    (TRACK: eCommerce/Marketing)

    HFA's Next Generation Now Lunch with Leaders

    Type:
    Educational
    When:
    11:30am - 1pm
    Saturday, October 14
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Home Furnishings Association's Next Generation Now Group will be hosting an intimate mentoring session with two Industry icons, Jeff Child, R.C.Willey, and Jake Jabs, American Furniture Warehouse. Lunch with Leaders gives young professionals (under 40) the opportunity to have some one-on-one time with leaders and influencers of our industry. These top industry executives open their busy market schedules and attendees will have quality face time to receive invaluable advice and get feedback on your ideas. To register visit, https://myhfa.org/ngn-lunch-with-leaders/. Limited seating, available to retailers only.

    HFA Retailer Lunch

    Type:
    Social
    When:
    11:30am - 1pm
    Saturday, October 14, Sunday, October 15, Monday, October 16, Tuesday, October 17
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    All retailers welcome to take a break from shopping and join us in the HFA Resource Center for quick lunch. Sandwiches, Soups, Salads are just some of the items on the menu. We also have made to order coffee drinks from DeBeen Coffee.

    Top 3 Digital Power Plays to Elevate Your Brand

    Type:
    Educational
    When:
    1pm - 2pm
    Saturday, October 14
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Isaac Knorr & Kurt Strasser, Knorr Marketing
    Not sure which Digital Medias to invest your advertising dollars into? Digital media has become one of the most important tools in any marketing arsenal to elevate brand awareness and increase traffic and sales. In this session, you will discover the top 3 Digital Power Plays to grow your store’s brand awareness and drive traffic through the doors. You will be better prepared to deliver a cohesive branding and sales campaign by implementing the power of Google Advertising, email, and Facebook.
    (TRACK: Digital Marketing)

    How to Effectively Use Tablets on the Sales Floor

    Type:
    Educational
    When:
    1pm - 2pm
    Monday, October 16
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Richard White, NextGen Concepts Inc.
    Bring your tablet to this interactive session to discuss common issues, different software, and best practices for sales people to be effective on the sales floor utilizing a tablet. You will leave this session with an all-inclusive plan and ready to implement immediately.
    (TRACK: Sales/Sales Management)

    Facebook Comes of Age

    Type:
    Educational
    When:
    1pm - 2pm
    Sunday, October 15
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Denise Keniston, Web4Retail
    Facebook advertising has come of age! Retailers are 'stepping up' and 'rushing in' to embrace Facebook advertising as one of their primary forms of marketing. In this session, you will see how and why Facebook ads are this summer’s BIG value and how Facebook has changed marketing forever! Bring your iPads, phones and laptops. Denise will be doing a Facebook LIVE demo and giving you detailed tips on what makes Facebook advertising a retailer’s dream.
    (TRACK: Marketing)

    Making a Memorable Customer Experience

    Type:
    Educational
    When:
    2:30pm - 3:30pm
    Monday, October 16
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Ryan Lindsley, eSTORIS
    It’s no secret today's consumers are tech-savvy. In fact, 80% of the US population has made an online purchase. This means it is increasingly important for your business to stay relevant to consumers with an eCommerce presence. Even further, the technology that you offer in store can make a significant impact to the customer journey. Learn why integrating your in-store experience with your eCommerce initiatives can benefit your business.
    (TRACK: eCommerce)

    Motivation for Peak Performance

    Type:
    Educational
    When:
    2:30pm - 3:30pm
    Sunday, October 15
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Phil Gutsell, GutSELL & Associates
    How do you get your team to always perform their best and get out of their comfort zone? Phil Gutsell has researched hundreds of retail operations and discovered the critical factors that keep you and your people satisfied with the norm. Phil will explain the adjustments you and your team can make to put them in position for stellar results. Discover the key behavioral factors that separate your store from higher results and a better bottom line.
    (TRACK: Sales/Sales Training)

    The Pros & Cons of Different Sales Compensation Plans

    Type:
    Educational
    When:
    2:30pm - 3:30pm
    Saturday, October 14
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Joe Milesky, JRM Sales & Management
    Having worked with hundreds of independent retailers over the years, I have seen a wide variety of ways to compensate salespeople. Ultimately each retailer has to decide whether or not they want to have an incentive program for their salespeople. Every retailer is unique, therefore is no one-size-fits-all model for compensating salespeople. During this seminar, we will cover a myriad of different ways of compensating, the pros and cons of each system, how to determine if your method is effective, how to determine the amount a salesperson should earn, and a stress-free way to change the way you compensate.
    (TRACK: Sales/Sales Training)

    How Print + Digital = Highest Return on Investment

    Type:
    Educational
    When:
    4pm - 5pm
    Saturday, October 14
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Rose Oldenkamp, Color Ad
    Some believe Direct Mail advertising is obsolete. Others experience that Digital Marketing lacks results. This session will connect the reasons why Direct Mail is still an effective tool, while complementing it with Digital Marketing. Discover how to get the highest return on investment compared to the monetary gain of each as a stand-alone strategy.

    HFA Retailer Happy Hour

    Type:
    Social
    When:
    4pm - 6pm
    Saturday, October 14, Sunday, October 15, Monday, October 16, Tuesday, October 17
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Hey, Retailers - the day is done and you need a break! Join us at the HFA Retail Resource Center for our Happy Hour. Complimentary wine and beer with light snacks.

    Designing the "Store of the Future"

    Type:
    Educational
    When:
    4pm - 5pm
    Sunday, October 15
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Designing the “Store of the Future”
    Martin Roberts, Martin Roberts Design
    Everyone is talking about the buying "experience” in furniture stores today. Experts agree that this will draw customers in, get them to test and interact with merchandise and buy more products. But when it comes down to details on how to implement this bold, new and potentially mind-altering experience, few helpful hints or suggestions can be found. Martin Roberts will present a new prototype concept that incorporates the latest thinking and the most up-to-date technology to achieve a “Store of the Future”.
    (TRACK: Store Design/Merchandising)

    Learn the Color Wheel with Confidence

    Type:
    Educational
    When:
    4pm - 5pm
    Monday, October 16
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Learn the Color Wheel with Confidence
    Margie Kyle, We Make Color Easy, The Color Doctor
    If you wiggle with your color selections, your clients won’t buy a thing. The Color Doctor will give you over 25,000 no mistake Dewey color combinations to use with confidence. Discover when to use the 7 different color schemes: Complement, Split Complement, Triadic, Analogous, Diad, Tetrad and Monochromatic, plus, the introduction of Achromatic shades in each of the color schemes and Color Language-the meaning of each color. “The Color Doctor” will show you how to use the color wheel in new and exciting ways.
    (TRACK: Interior Design)

    HFA's Next Generation Now Showroom Crawl

    Type:
    Social
    When:
    5:30pm - 8pm
    Saturday, October 14
    Location:
    Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites
    Bustop:
    3 (Green Line)

    Join the HFA's Next Generation Now group at High Point Market for a showroom party crawl. This is a great way to network with your fellow young professionals, see different showrooms, and, most importantly, have fun! Crawl will begin at 5:30pm at the Home Furnishings Association's Retailer Resource Center, Plaza Suites 1st Floor.
    Visit www.my_HFA.org/NextGenerationNowEvents/High Point Market for the latest showroom crawl details.

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