Exhibitor Profile
Back to Search

Home Furnishings Association-HFA

Plaza Suites - 1-527, Floor 1
Area: HFA Retailer Resource Center

Shuttle Stop: 3 (Green Line)

The Home Furnishings Association (HFA) with roots dating back to 1920, is North America’s largest, most-valued organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information visit www.myhfa.org.

7:30am - 4:30pm, April 14, April 15, April 16, April 17, April1 18

Best Barista Bar @ Market

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Shuttle Stop: 3 (Green Line)

Join us a warm cup of coffee or your favorite specialty drink. All buyers are welcome!

7:30am - 9am, April 14, April 15, April 16, April 17, April1 18

Retailer Breakfast

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Shuttle Stop: 3 (Green Line)

Start your day with us! All buyers welcome!

11:30am - 1pm, April 14, April 15, April 16, April 17, April1 18

Retailer Lunch

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Shuttle Stop: 3 (Green Line)

Join us in the Retailer Resource Center (RRC) for a tasty lunch. All buyers/retailers welcome.

4pm - 6pm, April 14, April 15, April 16, April 17, April1 18

Retailer Happy Hour

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Shuttle Stop: 3 (Green Line)

Come by and take a load off! End your day with a little cheer! Happy Hour - Beer/Wine and Munchies. All retailers/buyers welcome

10:30am - 11:30am, April 14

How Augmented Reality Increases Consumer Confidence, Engagement and Closing

Educational

HFA Retailer Resource Center- 1st Floor Plaza Suites

Shuttle Stop: 3 (Green Line)

Speaker: Ron Gordon, MicroD, LLC. Augmented Reality blends the real world with the virtual world to create an impressive and immersive virtual experience. 3D technology is improving rapidly and costs are dropping dramatically driven by applications in the video gaming industry and the enhanced support on mobile devices. As a result, it is no surprise that today’s shoppers expect more from their digital environment! Join MicroD as we introduce, explain, and demonstrate Augmented Reality. We’ll show how leading retailers are using these technologies to increase consumer engagement, confidence, and to close orders. Bring your questions because we have answers!

1pm - 2pm, April 14

Experiential Marketing – How Your Business Should Be Marketing

Educational

HFA Retailer Resource Center- 1st Floor Plaza Suites

Shuttle Stop: 3 (Green Line)

Speaker: Maggie Ellison, Event Marketing Strategies. Experiential marketing is the now of marketing. Learn what the term means and how to market your business in the marketing clutter that currently exists. Ellison will lead you through the strategy, development and implementation of local, regional and national experiential marketing campaigns and how to reach your audiences face-to-face!

2:30pm - 3:30pm, April 14

Are you Being Held Hostage by your Salespeople? How to Escape without Paying a Ransom

Educational

HFA Retailer Resource Center- 1st Floor Plaza Suites

Shuttle Stop: 3 (Green Line)

Speaker: John Egger and Rene Gingrich, Profitability Consulting. Have you ever retained a sub-par salesperson because you didn’t think you could find anyone better? Or because you dreaded the idea of starting over and training a new hire? Or have you allowed top performers to get away with murder because you’re afraid they’ll leave? Don’t be held hostage any longer—take these proactive steps: know the importance of bench strength and how to build it; drive accountability and discipline; recruit quality candidates; and train fast and effectively to minimize costs and get salespeople producing at high levels.

4pm - 5pm, April 14

What Does the “Store of the Future” Look Like?

Educational

HFA Retailer Resource Center- 1st Floor Plaza Suites

Shuttle Stop: 3 (Green Line)

Speaker: Martin Roberts, Martin Roberts Design. Everyone is talking about the buying "experience” in furniture stores today. Experts agree that this will draw customers in, get them to test and interact with merchandise and buy more products. But, when it comes down to details on how to implement this bold, new and potentially mind-altering experience few helpful hints or suggestions can be found. Roberts will present a new prototype concept that incorporates the latest thinking and the most up-to-date technology to achieve a “Store of the Future”. If you want to know what’s next in retail you need to be at this session! (TRACK: Store Design/Merchandising)

9am - 10am, April 15

State of the Industry with Jerry Epperson

Educational

HFA Retailer Resource Center- 1st Floor Plaza Suites

Shuttle Stop: 3 (Green Line)

Speaker: Jerry Epperson, Mann, Armistead & Epperson, LTD. There is so much going on with the economy, politics, the international situation, new interest in the industry from outside investors, etc., I won’t know where to start!

10:30am - 11:30am, April 15

Looking At your Business Intelligence Strategically

Educational

HFA Retailer Resource Center- 1st Floor Plaza Suites

Shuttle Stop: 3 (Green Line)

Speaker: Greg Strosnider, STORIS. With the influx of business operations being conducted through technology, your business is collecting increasingly valuable data. Within this data lies strategic opportunities. The question is, how do you utilize this data effectively? The answer is Business Intelligence (BI). In this seminar, we will dive into how you can use BI tools to can help you synthesize analyses, create actionable reports and dashboards, and disperse intelligence throughout your team to make collaborative decisions. Additionally, we will review the importance of merging analytics across your in-store, online, and mobile initiatives for one clear picture of your overall business’ performance.

11:30am - 1pm, April 15

HFA Next Generation Now (NGN) Lunch With Leaders

Social

Home Furnishings Association-HFA, Plaza Suites, Floor 1

Shuttle Stop: 3 (Green Line)

Calling all up and coming retailers - do you want the chance to have lunch and learn from Leaders in our industry? Then you will want to join us for this great event. Registration required, restrictions apply. Visit us at https://myhfa.org/high-point-market/ for complete details.

1pm - 2pm, April 15

Thinking with a Pencil - The POWER of Sketching to Close Sales

Educational

HFA Retailer Resource Center- 1st Floor Plaza Suites

Shuttle Stop: 3 (Green Line)

Speaker: Jody Sievert, OnexOne Companies. You know your teams should be sketching…THEY know they should be sketching…EVERYONE knows that sketching increases close ratio and average sale, and yet salespeople and sales managers still struggle with it. Come and find out how to INCREASE sketching, INCREASE close ratio, INCREASE average sale….and take away tools to help you do that.

3pm - 4pm, April 15

Cancelled due to speaker travel issues.
KEYNOTE SERIES: The 5 Elements of a Remarkable Customer Experience with Doug Stephens, The Retail Prophet

Educational

High Point Theatre (located in the Transportation Terminal)

Shuttle Stop: 3 (Green Line)

Brands struggle to meet & exceed the expectations of today’s sophisticated customer. Although it’s widely recognized brands should be focused on the customer experience, there are misconceptions about what “customer experience” really means. Join author & internationally renowned consumer futurist, Doug Stephens, The Retail Prophet, for a tour of the future where every aspect of the retail experience as we know it will be radically transformed. Stephens will present what constitutes a truly remarkable customer experience & how retailers can create 1-to-1 intelligent journeys to deliver connected shopping experiences, whether online or in store, to secure their place in the hearts & minds of tomorrow’s consumer. Book signing to follow.

6pm - 9pm, April 15

HFA Next Generation Now (NGN) - The BASH

Social

Beinstock Furniture Library - 1009 North Main St., HP NC 24262

Shuttle Stop: 3 (Green Line)

Join us for an evening of Networking at the Beinstock Furniture Library. Visit our website at https://myhfa.org/high-point-market/ for registration details.

9am - 10am, April 16, April 17, April1 18

Conquering Delegation Phobia

Educational

HFA Retailer Resource Center- 1st Floor Plaza Suites

Shuttle Stop: 3 (Green Line)

Speaker: Joe Milevsky, JRM Sales & Management. Retail owners and managers are afraid to hold their people accountable. This fear is based on not wanting to offend or lose employees. Successful businesses limit stress to raise growth potential, lower profitability risks, and increase their value. In this session you will learn how to change your culture, increase respectful communication, and how to positively coach and communicate employee performance. Make a great workplace environment for you, your team, and your customers.

10:30am - 11:30am, April 16, April 17, April1 18

Selling Methods of High End Designers & Salespeople

Educational

HFA Retailer Resource Center- 1st Floor Plaza Suites

Shuttle Stop: 3 (Green Line)

Speaker: Fred Berns, Business by Design, Inc. Explore the sales secrets, strategies and shortcuts of the most financially successful high-end designers in this fast-paced, interactive session. You will learn the eight surprisingly simply sales techniques that convert contacts into lucrative contracts, seal big deals and generate outstanding income. Walk away with tips and how-to’s on doubling your closing ratio, overcoming price objections, and dealing with procrastination. Learn how to get bigger projects from better clients and never again leave money on the table!

1pm - 2pm, April 16, April 17, April1 18

Facebook Comes of Age

Educational

Home Furnishings Association Retailer Resource Center- 1st Floor Plaza Suites

Shuttle Stop: 3 (Green Line)

Speaker: Denise Keniston, Web4Retail. Facebook advertising has come of age! Retailers are 'stepping up' and 'rushing in' to embrace Facebook advertising as one of their primary forms of marketing. In this session, you’ll see how and why Facebook ads are this summer’s BIG value and how Facebook has changed marketing forever. Bring your iPads, phones and laptops. Denise will be doing a Facebook LIVE demo and giving you detailed tips on what makes Facebook advertising a retailer’s dream.

2:30pm - 3:30pm, April 16, April 17, April1 18

Art Inspired Design

Educational

HFA Retailer Resource Center- 1st Floor Plaza Suites

Shuttle Stop: 3 (Green Line)

Speaker: Dorothy Willetts, Willetts Design & Associates. The unique beauty and function we achieve depends on many different elements coming together. Art Consultant MaryLinda Moss and Interior Designer Dorothy Willetts will discuss the landscape of art in design, and how to navigate wisely to elevate your interior design projects. Perfectly suited art can be the finishing touch, breathing heart and soul into a space. Often designers find themselves shy of directing their clients’ art choices. These specialists will illuminate how you can guide your clients with comfort and ease through this process. They will go through the steps of building art resources to support your projects and you will walk away with the process of developing

4pm - 5pm, April 16, April 17, April1 18

SBA Loans Explained- a 101 For Small Business Owners- Exciting New SBA Loans for Furniture & Mattress Retailers

Educational

HFA Retailer Resource Center- 1st Floor Plaza Suites

Shuttle Stop: 3 (Green Line)

Speaker: Denise Keniston, Web4Retail. If you have struggled to get financing in the past or are thinking of venturing into small business loan territory for the first time, you may be wondering what SBA’s loan programs are all about. This webinar will explain what they are, who can benefit and how to apply. Denise will walk you through the importance of credit scores, tax returns and the information needed to quickly get SBA funding. She will share an easy 10-step checklist that clearly outlines the specific information you’ll need to gather to qualify and get funded within 30 days!