Events
Friday, April 25
Drives Efficiencies in Your Supply Chain
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Learn to reduce costs, boost margins, and create a single point of truth for your complex, multi-party supply chain. We will share insights on central orchestration, shared workflows, and data repositories to help streamline your processes. Discover how technology can transform global supply chains.
Speakers: Niklas Kirwel
State of the logistics Industry
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Hear from one of the furniture industries busiest logistics organizations regarding the current state of the logistics industry. Scott Lombardo will outline current trends, hot button issues for the next 6 months, as well as projections and evaluations of the multiple segments affecting the furniture industry. You don’t want to miss it!
Speakers: Scott Lombardo
Quit Glossing Over Your Financials
Universal Furniture International, Inc. Location: Universal Furniture International, Inc. Shuttle Stop: 15 (Red Line)
Learn *Just Enough* Design Math to Scale Your Firm and Build Real Wealth for You & Your Family. Solve your revenue, cash flow, and profitability challenges. Learn the 3 key numbers you need to know to track and optimize to build a multi-million-dollar design firm.
Speakers: Traci Connell
Market101 Live!
High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal)
Join our Market 101 session for must-know tips and tricks to working Market like a pro. Join industry experts Leslie Newby of Work the Brand and Don Ricardo Massenburg of DESiGN iNKREDiBLE in conversation on insider strategies to maximize your High Point Market experience, from showroom exploration to navigating HPMKT transportation and guest services. Whether you're a first-time guest or looking to refresh your Market strategy, this session will leave you well-equipped to make the most of your time in High Point.
Speakers: Leslie Newby, Don Ricardo Massenburg
From Dock to Destination: Expert Logistics Insights for Retailers
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Optimize your delivery and logistics processes with expert insights into specialized LTL strategies. Discover how to streamline dock-to-destination operations, reduce costs, and enhance customer satisfaction. Gain actionable tips from J.B. Hunt's logistics professionals on building seamless supply chain solutions tailored for home furnishings retailers.
Speakers: Richard Tucker
Elevating the eCommerce Experience with AI
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Explore how AI revolutionizes the e-commerce experience by personalizing shopping journeys, optimizing product recommendations, and streamlining operations. Discover real-world applications of AI, from chatbots and virtual assistants to dynamic pricing and inventory management, and learn how this transformative technology is shaping the future of online retail.
Speakers: Daniel Bravo
Streamlining Success: Optimizing Operations for Interior Design Firms
Universal Furniture International, Inc. Location: Universal Furniture International, Inc. Shuttle Stop: 15 (Red Line)
Efficient operations are the backbone of a thriving interior design business, from project management to financial oversight. This panel will explore best practices for improving workflow efficiency, leveraging technology, and implementing scalable processes that support growth. Join us as industry experts share insights on how to balance creativity with operational excellence to build a more profitable and sustainable design firm.
Speakers: Julia Nikishina, Katie Guzinski, Daniel Paul
2025 WOW Awards
IHFC Location: IHFC 11th Floor Ballroom
Join us for a very special gala celebrating excellence in our industry! The annual WOW Awards honors women and men in the industry in the categories of Visionary, Leadership, Mentoring, Education, Future Leader, and Sales Excellence. The gala event will be held in the IHFC International Ballroom from 6-9 pm on Friday, April 25th. Come support a great list of honorees.
Saturday, April 26
The Future of Social Media with Smarter Strategies
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Discover how furniture retailers are utilizing AI in their social media and digital marketing campaigns. From hyper-targeted campaigns to automated ad placements, learn to optimize social media strategies, boost engagement, and maximize ROI on platforms like Instagram, Facebook, and TikTok. Explore actionable AI-driven tools to create content, drive sales, and outpace competitors in a crowded marketplace.
Speakers: Fredy Wright
Your Design Book Deal: Get Published & Grow Your Brand
Suites at Market Square Location: ANDMORE Seminar Room, SAMS T-1022
This session unveils the insider strategies to transform your design expertise into a published book that not only elevates your brand but also expands your influence—no massive social media following required. Discover how to craft a compelling pitch that grabs publishers’ attention, attracts the right opportunities, and positions your book as a powerful marketing tool to grow your interior design business and your brand simultaneously. Led by John McClain, ASID Associate, acclaimed author of The Designer Within: A Professional Guide to a Well-Styled Home, this session equips you with the tools, insights, and confidence to take the first step toward becoming a published author and industry expert.
Speakers: John McClain
Hot Spot Tours
High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal)
Discover some of the must-see showrooms at High Point Market with a guided Hot Spot Tour! Crafted by seasoned Market veterans and 2025 Style Spotters Jewel Marlowe and Rasheeda Gray, these tours feature two to three showroom stops, providing a unique insight into the breadth of product and inspiration found at Market. Perfect for new buyers and Market veterans alike, this immersive experience will ensure you make the most of your time at Market. Check back soon to RSVP.
Speakers: Jewel Marlowe, Rasheeda Gray
Speed Dating with Experts: Finding your Ideal Business Pros for Success
High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal)
Amp up your business in this fast-paced session as four industry powerhouses help you assemble your dream team of experts to grow your business, achieve your goals and gain the recognition you want. Learn how high-achieving designers leverage the talent, expertise and networks of biz pros and how you can do the same with major results. Tap into resources that give you financial mastery, business and mindset clarity, team building expertise, spot-on brand visuals, and compelling narratives that get you noticed and drive ROI. Then, we’ll dive into a speed-dating round where you’ll connect with each of our pros who’ll answer your burning questions. Leave with practical tools to create your ideal team of advisors for ultimate business success.
Speakers: Gail Doby, Ken Lewis, Ken Roberts, Dawn Brinson
7 Steps to Fill Your Profit Pipeline
Universal Furniture International, Inc. Location: Universal Furniture International, Inc. Shuttle Stop: 15 (Red Line)
Would you like to escape the worry about where the next project is coming from? Are you ready to work exclusively with ideal clients? Don’t miss this proven process by design business strategist Melissa Galt that will transform your practice from a revenue rollercoaster to steady growth and predictable profits. Come and learn marketing strategies, fee formulas and contract clauses.
Speakers: Melissa Galt
Market-at-Market
High Point Market Authority Location: Center Stage, in between the Transportation Terminal and Showplace
Join us for the first-ever Market-at-Market shopping experience organized by the High Point Market Authority. Local craftspeople and vendors will showcase and sell their non-decor related products in a vibrant gift shop setting in the Center Stage arena. Food trucks will also be onsite. Open Saturday through Monday, 10am to 2pm.
Maximizing eCommerce Leads with Expert Strategies
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Discover how to turn your website into a 24/7 sales powerhouse with expert insights from Darrell Dahlberg of Orbit Interactive. This session will help you maximize website traffic and boost eCommerce sales. Learn to build an effective digital marketing strategy that drives growth and supports your overall sales efforts. Whether you're just starting or looking to optimize your approach, you'll gain actionable steps to harness the power of eCommerce.
Speakers: Darrell Dahlberg
Photography: Making Your Greatest Asset Impactful
Suites at Market Square Location: ANDMORE Seminar Room, SAMS T-1022
Photography is currency. It can either be high in value and yield meaningful growth or worth nothing and keep your business stagnant. You know how to create inspiring rooms. Now, learn how to create inspiring images. Join Traditional Home Style and Design Editor Krissa Rossbund as she leads a discussion with luxury interior photographer Venjhamin Rayes and designer Kim Scodro, who talk about the hallmarks of successful photography. They will highlight how to achieve the coveted “lifestyle” look and the expectations of a photographer. This panel will also define what “styling” means for the purpose of getting published, its necessity, and why it’s an investment worth making.
Speakers: Krissa Rossbund, Venjhamin Rayes, Kim Scodro
Grand Opening
Paul Montgomery/The Mural Source Location: Paul Montgomery/The Mural Source, IHFC, Green, Floor 2, G263 Shuttle Stop: 1 (Transportation Terminal)
Paul Montgomery, The Mural Source, is hosting a Grand Opening event to celebrate our new trade show booth at the IHFC building. Located in the Green Zone, second floor, booth number G263, we will be serving a fruit & nut bar with sparkling sodas. Come join us for stimulating discussions about murals, wallpaper, and how to use them in design.
Lunch and Learn with David Clair of Clair and Co.
Chelsea on Green Location: Chelsea on Green, Chelsea On Green, Floor 1, 515 W. Green Dr. Shuttle Stop: 11 (Green Line)
Join us at Chelsea on Green on Saturday, April 26th, at noon for a special Lunch and Learn with David Clair of Clair and Co., a seasoned expert in the restoration of period antiques. Since founding Clair and Co. in 2011, David has built a reputation as a skilled restoration specialist, serving a distinguished list of clientele from Washington, DC, to Nashville, as well as antique dealers throughout the Southeast. In this session, David will share his expertise on antique restoration, discussing the proper techniques to preserve the value of a piece. He’ll also offer valuable insights on how to assess potential inventory, avoid purchasing items with significant damage, and share best practices for caring for and preparing antiques for sale.
Speakers: David Clair
From Better to Different: Redefining Brand and Marketing in 2025
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Learn how to stand out by embracing modern branding strategies that leverage AI, buyer psychology, and human creativity. This session offers actionable frameworks, a marketing checklist, and real-world examples to help you foster community, create memorable experiences, and drive results in today’s competitive landscape.
Speakers: Taylor Shanklin
Data-Driven Design: How to Stop Guessing and Start Profiting
Suites at Market Square Location: ANDMORE Seminar Room, SAMS T-1022
Join us for “Data-Driven Design: How to Stop Guessing and Start Profiting,” a powerhouse panel featuring Abiola Amusen, Marc Molinsky, and Doug Weinstein—three experts at the intersection of design, technology, and business strategy. Together, they’ll explore how data isn’t just numbers—it’s a roadmap to better design choices, stronger client satisfaction, and a more profitable business. Whether you’re looking to refine your procurement process, integrate the latest smart home innovations, or simply work smarter (not harder), this discussion will be packed with insights you can implement right away.
Speakers: Abiola Amusen, Marc Molinsky, Doug Weinstein
Traditional Southern Easter Dinner
Chelsea on Green Location: Chelsea on Green, Chelsea On Green, Floor 1, 515 W. Green Dr. Shuttle Stop: 11 (Green Line)
Traditional Southern Easter Dinner with all the fixings will be available following the Speaker, David Clair.
The Ins and Outs of Performance
Universal Furniture International, Inc. Location: Universal Furniture International, Inc. Shuttle Stop: 15 (Red Line)
Performance fabrics are more in-demand than ever, but with so many different brands and features, how do you know which one is the best for your client's lifestyle and space? Learn the in's and out's of performance fabrics and how textiles are made from renowned textile manufacturer, Valdese Weavers.
Speakers: Taylor Walters
Crafting Success: The Designer's Guide to Decorative Lighting
High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal)
Decorative lighting is the jewelry of a home. By effectively layering lighting and making thoughtful choices in lighting design, you can create maximum impact and magical spaces that will impress your clients and make your portfolio pop! Join renowned Interior Designers Lisa McDennon (Lisa McDennon Design), Tamara Day (host of Magnolia Network’s Bargain Mansions), and Breegan Jane (host of HGTV’s Dream Home) for an insightful discussion moderated by Rick Campos (Business Coach and Host of the Design Biz Survival Guide podcast). They will share their best sources, tips, benefits, helpful tricks, and pitfalls to avoid when crafting beautifully illuminated interiors. This enlightening experience is brought to you by Hinkley.
Speakers: Rick Campos, Lisa McDennon, Tamara Day, Breegan Jane
Boost Revenue with Game-Changing Sales Tactics
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Transform your sales team into business growth champions! Discover proven strategies to train and motivate your staff to close more deals, exceed customer expectations, and boost your bottom line. Learn practical techniques to build confidence, foster collaboration, and create a high-performance culture that drives results. Don’t miss this game-changing session for retail furniture leaders!
Speakers: Rob Ball
Sherwin-Williams Colormix Forecast 2025 - CAPSULES
Suites at Market Square Location: ANDMORE Seminar Room, SAMS T-1022
The Sherwin-Williams Colormix Forecast 2025, CAPSULES, will take the participant on a directional color journey showcasing stimulating imagery, evidence-based findings, and a focus on Health, Safety, and Wellness requirements that are found throughout the main design drivers and color, material, and finish directions for 2025. We will explore the macro trends influencing future color directions that include global, technological, historical, psychological, and sustainability factors that have insight into the four-color trend stories for 2025.
Speakers: Clint Craven
Co.House Designs x Black Birch Homes New Collection Launch
Co.House Designs Location: Co.House Designs, IHFC, Commerce, Floor 1, IH300 Shuttle Stop: 1 (Transportation Terminal)
Join us as we debut our newest collection in collaboration with Black Birch Homes! Co-owner and Lead Designer, Jill Rolling’s focus has been to bring beautiful, cutting-edge designs to the Midwest for over 10 years, and we are excited to bring those designs to you! Enjoy light refreshments and bites in a relaxed setting, perfect for mingling and open discussions. This is a unique opportunity to connect with the designers, explore the fresh designs, gain insight into the inspiration behind the collection, and enter our giveaway for a chance to win some pieces from the new collection!
Speakers: Jill Rolling, Caroline Huebner
The Creative Comeback
Universal Furniture International, Inc. Location: Universal Furniture International, Inc. Shuttle Stop: 15 (Red Line)
Are you suffering from creative fatigue and burnout? 99% of the creative professionals I speak to are. Many describe feeling stuck, unmotivated, and ambivalent. Some feel like they want to blow up their business and start over entirely. In this talk, we’ll uncover the hidden causes of creative fatigue and burnout, discuss how they impact your life and work, and share the first steps to begin your recovery. Learn how to reignite your passion, rediscover your purpose, and start building resilience for a more fulfilling and sustainable future.
Speakers: Ginna Christensen
Transforming Customer Journeys Through Strategic E-Commerce Integration
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Learn how to improve your customer experience with connected e-commerce ecosystems. Discover how integrating inventory, CRM, POS, and marketing systems creates seamless, personalized shopping. Gain practical tips and real-world examples to build an efficient, omnichannel experience that boosts customer satisfaction and drives business growth.
Speakers: Marwan Abdoh
Beyond the Headboard: Leveraging Top-of-Bed for Bottom-Line Growth
Suites at Market Square Location: ANDMORE Seminar Room, SAMS T-1022
Join us to discover how top-of-bed products can transform your store's profitability and customer experience. Profit Boosters: How integrating top-of-bed not only increases average order value but also enhances furniture and mattress sales through strategic pairing and styling. Visual Merchandising Magic: The art of creating compelling top-of-bed displays, including live bed-dressing demonstrations to boost customer engagement and drive sales. Market Shift Opportunity: How recent closures of major home goods retailers have created a prime opportunity for furniture and mattress stores to become the go-to destination for bedding. Success Stories: Examples of furniture and mattress stores that have successfully integrated bedding lines.
Speakers: Scottie Collins, Melissa Walz, Elizabeth Orth-He
Sister Sledge Live at Center Stage
High Point Market Authority Location: Center Stage, in between the Transportation Terminal and Showplace
Join us at Center Stage on Saturday, April 26, for the High Point Market Authority's presentation of musical guests Sister Sledge. Over the decades, the Grammy-nominated group has boasted a string of gold and platinum hits. Sister Sledge has been a household name since the 1979 hit, “We Are Family.” Gates open at 6:30 pm, with early entry for buyers at 6:15 pm. Enjoy complimentary food & beverages. No admission for those under the age of 15; a valid Spring Market Pass is required for entry. Presented by High Point Market Authority.
Sunday, April 27
AI in Action: Real-World Insights from Top Retailers - Retailer Panel
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Join this engaging panel discussion to discover how the top furniture retailers are leveraging AI to transform their businesses and boost profitability. They will explore strategies to regain margins, increase efficiency, cut costs, and streamline operations. Learn from real-world success stories on how AI can simplify retail management and enhance decision-making. From inventory optimization to customer insights, these industry leaders are doing retail smarter, not harder—and you can too!
Speakers: JD Camden, Richard Harris
Designing for Joy: Exploring Bold Trends and Wellness in Residential Interiors
Suites at Market Square Location: Suites at Market Square, Suites At Market Square, 200 W. Commerce Ave. Shuttle Stop: 14 (Red/Green Line)
Although demand is expected to vary in the residential markets by region, given various challenges, many clients seem to be focused on finding joy and looking for inspiration in design. Designers are responding, offering designs that use bold colors and playful shapes to reduce stress and enhance mental health. Join us for a discussion about the latest trends impacting interior design. Hear from Dr. Dawn Haynie and leading designers, including Sharon Sherman and Tony Purvis, as they discuss the impact of these current trends in residential design, such as the focus on mixing styles and exploring cultural narratives for more meaningful living, the importance of health and wellness, the continued desire for customization and personalization.
Speakers: Dr. Dawn Haynie, Sharon Sherman, Tony Purvis
Hot Spot Tours
High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal)
Discover some of the must-see showrooms at High Point Market with a guided Hot Spot Tour! Crafted by seasoned Market veterans and 2025 Style Spotters Victoria Holly and Tina Ramchandani, these tours feature two to three showroom stops, providing a unique insight into the breadth of product and inspiration found at Market. Perfect for new buyers and Market veterans alike, this immersive experience will ensure you make the most of your time at Market. Check back soon to RSVP.
Speakers: Victoria Holly, Tina Ramchandani
Get the YES and Strengthen Your Design Practice with Neuroaesthetics.
High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal)
The interior design industry has been recently introduced to a science called neuroaesthetics. This discipline of measuring how the mind and nervous system respond to one's environment and art will become mainstream on a global scale in the way people think about their spaces. You will learn the connections that humans have to beauty and what makes someone think, feel, and act a certain way in a room. You’ll gain vocabulary and knowledge to elevate communication with clients to get the yes, what brands support neuroaesthetic and biophilic design, and how to increase profitability in your business using key neuroaesthetic principles. Sponsors: Elan Design, Feizy Rugs, Phillips Collection, Science In Design, Visual Comfort & Co.
Speakers: Eryn Oruncak, Jennifer Farrell, Ericka Saurit
Casting Your A-Team: How to Hire, Inspire, and Let Go (Without Losing Your Mind)
Universal Furniture International, Inc. Location: Universal Furniture International, Inc. Shuttle Stop: 15 (Red Line)
Ready to turn hard work into your dream business? Join Gail Doby and Erin Weir, co-founders of Pearl Collective and the ultimate business gurus for interior designers, in this lively, hands-on workshop where you'll get the scoop on building a powerhouse team—and reclaiming your life. Bring your challenges and leave with a clear action plan to build a team that works as hard as you do.
Speakers: Gail Doby, Erin Weir
Market-at-Market
High Point Market Authority Location: Center Stage, in between the Transportation Terminal and Showplace
Join us for the first-ever Market-at-Market shopping experience organized by the High Point Market Authority. Local craftspeople and vendors will showcase and sell their non-decor related products in a vibrant gift shop setting in the Center Stage arena. Food trucks will also be onsite. Open Saturday through Monday, 10am to 2pm.
Profitability Strategies for Retailers in 2025 and Beyond
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Discover actionable insights to thrive in a challenging economy. Learn best practices for organizational efficiency, data-driven decision-making, and cybersecurity strategies tailored to furniture, appliance, and bedding retailers. Gain tools and tactics shared by industry leaders and STORIS partners to maximize profitability and navigate economic uncertainty.
Speakers: Brian Robinson
What Kind of Designer Do You Want to Be?
Suites at Market Square Location: ANDMORE Seminar Room, SAMS T-1022
In an aesthetically beautiful world of big projects, small projects, commercial projects, shopping assignments, showhouses, philanthropic ventures, book deals, licensing partnerships, publishing, speaking engagements, social media, and so much more, there is so much to consider as an interior designer. However, not all design businesses look alike, nor do they have the same goals. Join Traditional Home Design & Style Editor Krissa Rossbund as she leads a hardy business discussion with publicists and brand managers Christine Phillips, Kayla Wall, and Amy Flurry about the various levels of design and the requirements necessary to achieve them.
Speakers: Krissa Rossbund, Amy Flurry, Kayla Wall, Christine Phillips
Turning Consumer Insights into Marketing Growth
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Unlock the power of data-driven marketing to grow your business. Discover how consumer insights and market research can refine your strategies, improve ROI, and drive results. Learn actionable steps and explore real-world examples that show how leveraging data transforms marketing performance.
Speakers: Robert Wendt
That Costs What!? Why?? Understanding and Communicating the Value of Home Furnishings
ISFD-International Society of Furniture Designers Location: ANDMORE Seminar Room, Top Floor, Suites at Market Square, 200 W. Commerce Ave. Shuttle Stop: 14 (Red/Green Line)
You're presenting three pieces of furniture to your client. They might be sofas or, dining tables or chandeliers. Piece B costs twice as much as A, and C is twice as much as B. Looking at them, you can see some differences, but is piece C really worth 4 times as much as A? The answer is not obvious; it's often buried deep within the things you cannot see. In this informative session, Century Furniture CEO Alex Shuford, Cisco Home President Maurishka Pinedo, Universal Furniture President Sean O'Connor, furniture designers Taylor West and Dudley Moore, and Interior Designer Kate McKee discuss how to uncover the value of a piece of furniture–and then communicate that value to your client. Moderator: Cindy Hodnett, Bridgetower Media
Speakers: Alex Shuford III, Maurishka Pinedo, Sean O’Connor, Dudley Moore, Taylor West, Kate McKee, Cindy Hodnett
That Costs What!? Why?? Understanding and Communicating the Value of Home Furnishings
Suites at Market Square Location: ANDMORE Seminar Room, SAMS T-1022
You’re presenting three pieces of furniture to your client. They might be sofas, dining tables, or chandeliers. Piece B costs twice as much as A, and C is twice as much as B. Looking at them, you can see some differences, but is piece C really worth 4 times as much as A? The answer is not obvious; it’s often buried deep within the things you cannot see. In this panel discussion, leaders of three major furniture brands that build to three different value propositions and sell at three different price levels join two professional furniture designers and a residential interior designer to fill you in on how to uncover the value of a piece of furniture–and then communicate that value to your client.
Speakers: Alex Shuford, Maurishka Pinedo, Sean O’Connor, Dudley Moore, Taylor West, Kate McGee, Cindy Hodnett, David Blair, Jane Dagmi
Live Painting with JP Kilkenny
Chelsea on Green Location: Chelsea on Green, Chelsea On Green, Floor 1, 515 W. Green Dr. Shuttle Stop: 11 (Green Line)
Please join us for an experience like no other! Our own local Artist, JP Kilkenny, will be painting live on Sunday beginning about 1 pm. He has a surprise special guest joining him on this adventure. Refreshments will be served.
Marketing your Design Business in the Age of Algorithms
High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal)
While social platforms shift to algorithm-driven content distribution, the media landscape as we once knew it is also adapting to the ever-changing consumption habits of their audiences. This presents a unique challenge to designers seeking to navigate these tools to their maximum potential. Whether you are looking to grow your brand, gain industry recognition, or attract clients, discover how to build "true fan" relationships that thrive independently of these changes. Learn from top design talents and marketing mavens how to create resonant content, discover new revenue streams, develop strategic partnerships, and market your way to industry acclaim - whether implementing strategies on your own or building the right team for your needs.
Speakers: Alyssa Zimerman, Ericka Saurit, Jennifer Smiga, Tina Ramchandani, Rasheeda Gray
How to Start Your Short-Term Rental Design Business
Universal Furniture International, Inc. Location: Universal Furniture International, Inc. Shuttle Stop: 15 (Red Line)
Short-term rental is the fastest growing segment of interior design. But where do you start? And what do you need to know? Join STR design expert and founder of Vacation Rental Designers Jessica Duce, interior design business coach Traci Connell and Emily King of Data Led Design, as they bring you information you need to begin working in the short-term rental market, and the insights on how to make it profitable.
Speakers: Jessica Duce, Emily King, Traci Connell
Increase Your Market Share and Maximize Impact!
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Explore strategies to grow your market share and make every advertising dollar count! We will guide you in identifying high-impact areas to focus your efforts and optimizing your advertising strategy to reach your target audience effectively. Learn practical approaches to stand out from the competition, drive customer engagement, and achieve measurable results. Whether you're refining your current strategy or starting fresh, this session will provide actionable insights to maximize your impact and fuel business growth.
Speakers: Chris Hunt
The Top Legal Mistakes Designers Make—Revealed at High Point’s Must-See Panel
Suites at Market Square Location: ANDMORE Seminar Room, SAMS T-1022
Don’t let legal missteps cost you time, money, or your reputation—join us for “The Top Legal Mistakes Designers Make,” a must-see panel at High Point Market. Featuring Nile Johnson, an award-winning luxury designer known for his tailored, high-end interiors; Meredith Huck, founder of House of Huck, specializing in effortlessly sophisticated spaces; and Wendy Estela, a top attorney who helps designers protect their businesses, this conversation will be packed with real-world insights and practical advice. From contracts gone wrong to client disputes and intellectual property nightmares, they’ll reveal the most common legal mistakes designers make—and how to avoid them.
Speakers: Meredith Huck, Nile Johnson, Wendy Estela
Protect Your Profits: 10 Essentials for Your Design Contract
Universal Furniture International, Inc. Location: Universal Furniture International, Inc. Shuttle Stop: 15 (Red Line)
Your design agreement is the cornerstone of a strong, successful partnership with your clients. In this presentation, you'll discover the key standard and customizable elements every design contract should include. Plus, John will share his Top 10 essential components to safeguard both your clients and your business, ensuring clarity, professionalism, and peace of mind.
Speakers: John McClain
How To Create an Effective AI Business Strategy in 4 Steps
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Learn to build an AI strategy that boosts efficiency, enhances customer experiences, and drives revenue. Discover how to leverage data and analytics for actionable insights, transform customer interactions using digital tools, and see real-world examples of AI success. Gain practical knowledge to create smarter operations and turn insights into repeat business.
Speakers: Isaac Hernandez
Redefining Spaces with Meaning and Joy
Suites at Market Square Location: ANDMORE Seminar Room, SAMS T-1022
This season, design embraces a harmonious blend of thoughtful craftsmanship and bold creativity. Homes transform into personal sanctuaries, where curated details emphasize warmth, longevity, and emotional connection. Vibrant colors, playful forms, and tactile textures reawaken a sense of wonder while timeless materials and heritage-inspired aesthetics ground us in familiarity. Seamless technology and sensory-focused design create immersive, restorative spaces that prioritize sustainability, individuality, and intentional living. Join our VP/Creative Director, Michael Fisher, as he explores trends shaping the future of home design for the fall season. Don’t miss this insightful look at what’s next for interiors!
Speakers: Michael Fisher
H621 Grand Opening Party April 27th
Pelican Reef Location: Pelican Reef, IHFC, Hamilton, Floor 6, H621 Shuttle Stop: 1 (Transportation Terminal)
Pelican Reef, Inc., a prominent casual outdoor and sunroom furniture provider for 40 years, is thrilled to announce a celebratory event marking its new H621 Showroom Grand Opening. The event taking place on April 27th 5pm-8pm at the High Point Market showroom, located in IHFC Main building, Design Center 6th floor, just off the escalators. We will offer guests an exclusive first look at the company’s newest product brands with drinks, music, and hors d'oeuvres. RSVP to sandra@pelicanreef.com
Gabby Barrett Live at Center Stage
High Point Market Authority Location: Center Stage, in between the Transportation Terminal and Showplace
Join us at Center Stage on Sunday, April 27, for the High Point Market Authority's presentation of musical guest Gabby Barrett. Performing since age 11, she skyrocketed to country music fame with her 2020 debut single, “I Hope.” She has topped 2.6 billion global streams and became the first artist in country music history with the most first-week debut album streams for “Goldmine.” The record dominated Billboard’s Hot Country Songs chart for three weeks and reached platinum for the song “The Good Ones.” Gates open at 6:30 pm, with early entry for buyers at 6:15 pm. Enjoy complimentary food & beverages. No admission for those under the age of 15; a valid Spring Market Pass is required for entry. Presented by High Point Market Authority.
Monday, April 28
Solving Online Retail Challenges with AI-Driven Tools
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Join us as we explore how to streamline operations and meet the evolving demands of online retail with efficiency and ease. You will learn how AI-driven tools can solve common challenges like inconsistent product data, manual attribute creation, and marketplace compliance issues. Discover how you can automate attribute generation, standardize data, and validate listings for better discoverability and sales.
Speakers: Niru Anisetti
Hot Spot Tour
High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal)
Discover some of the must-see showrooms at High Point Market with a guided Hot Spot Tour! Crafted by seasoned Market veteran and 2025 Style Spotter Evan Millárd, this tour features two to three showroom stops, providing a unique insight into the breadth of product and inspiration found at Market. Perfect for new buyers and Market veterans alike, this immersive experience will ensure you make the most of your time at Market. Check back soon to RSVP.
Speakers: Evan Millárd
Hands-on Workshop: Calculate Your Monthly Goals & Design Process Roadmap
High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal)
No fluff. No theories. Just the real deal. In this interactive workshop, we’ll calculate your monthly expenses, determine your break-even point, and set realistic sales and profit goals specific to your business. These numbers are personalized, not arbitrary. I’ll walk you through the process in under 30 minutes, then help create a design process roadmap for success. You’ll leave with a tailored financial roadmap and the confidence to make data-driven decisions that fuel your growth. This isn’t theory—it’s practical, hands-on, and designed to help you take control of your financial future and set clear, informed sales goals.
Speakers: DuVäl Reynolds
The Language of Luxury: How to craft a story-driven marketing approach that attracts high-end clients
Universal Furniture International, Inc. Location: Universal Furniture International, Inc. Shuttle Stop: 15 (Red Line)
Luxury design is more than aesthetics—it’s about crafting a narrative that resonates with the aspirations of high-end clients. In this presentation, learn how to position your business as the go-to choice for discerning clientele by mastering the language of luxury while exploring the subtle signals that convey exclusivity, from persuasive messaging and brand positioning to cohesive visual storytelling. Through compelling case studies, proven strategies, and actionable insights, you’ll gain the tools to transform your brand into an irresistible magnet for perfect-fit clients, setting you apart in the competitive world of luxury interiors.
Speakers: Ericka Saurit
Market-at-Market
High Point Market Authority Location: Center Stage, in between the Transportation Terminal and Showplace
Join us for the first-ever Market-at-Market shopping experience organized by the High Point Market Authority. Local craftspeople and vendors will showcase and sell their non-decor related products in a vibrant gift shop setting in the Center Stage arena. Food trucks will also be onsite. Open Saturday through Monday, 10am to 2pm.
DIY PR for Designers: Get Noticed, Get Featured, Get Clients
Suites at Market Square Location: ANDMORE Seminar Room, SAMS T-1022
Join us for a panel discussion where top industry insiders will break down exactly how to get your work in front of editors, attract dream clients, and build buzz—all without a massive budget. PR expert Jocelyn Hutt, founder of IFYKY, a boutique agency working with top design brands, will share the strategies that get designers published. Jennifer Smiga, creator of a game-changing PR app, will reveal how to pitch the right stories at the right time. Jackie Paulson, founder of an innovative new platform connecting designers with clients, will discuss how tech is reshaping marketing in the industry. Nile Johnson, a designer with a bold point of view, will share how he’s leveraged PR to elevate his brand.
Speakers: Jocelyn Hutt, Nile Johnson, Jennifer Smiga, Jackie Paulson
Using the Trusted Power of Direct Mail for OmniChannel Success
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Furniture retailers are embracing direct mail as a trusted, proven marketing strategy. As part of omnichannel efforts, many are shifting budgets back to direct mail, creating a seamless customer experience. By integrating digital technologies, businesses enhance campaigns, combining the reliability of direct mail with digital scalability for measurable results and stronger brand connections.
Speakers: Dan Reynolds, Angelo Mazzella
Driving Success with Retail Efficiency
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Learn how home furnishings retailers can optimize logistics to streamline operations, reduce inventory costs, and boost profitability. Explore strategies like efficient supply chain management, inventory optimization techniques, and last-mile delivery solutions to drive success and maximize margins in today’s competitive market.
Speakers: Sean Chen, Claire Dong
Looking to Rewire or Retire: Insights into Designing a Succession Plan for your Firm
Suites at Market Square Location: ANDMORE Seminar Room, SAMS T-1022
Many designers in the interior design profession are approaching retirement. As owners look toward cutting back their workload, many seek to secure their legacy by transferring responsibility and ownership to secure continuity for staff and clients. Succession planning can support an owner in finding, developing, and promoting their best opportunities—whether that be to promote their best people or realize a competitive advantage through a merger. Join us for an informative discussion as we explore insights in the recently released ASID Designing a Succession Plan: Insights for Firm Owners.
Speakers: Dr. Dawn Haynie, Christi Spangle, Gail Doby
Ditch the 60-30-10 rule: A Better way to Decorate with Color
Universal Furniture International, Inc. Location: Universal Furniture International, Inc. Shuttle Stop: 15 (Red Line)
Ready to move beyond basic neutrals and all-white rooms? Learn a powerful three-step system for decorating with color. In this session you will learn the professional secrets to building a cohesive color palette that works every time. Plus, master the 9 essential neutral undertones that are the secret to decorating with today’s most sought-after warm neutrals.
Speakers: Maria Killam
How to Maximize Furniture Protection Profits
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Discover how to maximize profits with effective furniture protection programs. Learn best practices to avoid claim denial pitfalls, minimize unnecessary taxes, and boost attachment rates. This seminar provides actionable tips to revitalize your program, improve customer satisfaction, and enhance your bottom line with a profitable, well-designed protection strategy.
Speakers: Daniel DeBonville
Wellness Design In The Home
Suites at Market Square Location: ANDMORE Seminar Room, SAMS T-1022
As designers, you play a vital role in helping your clients transform underutilized spaces and incorporate colors and materials that help them “live well” in their homes. This course will explore the dynamics impacting residential design in the COVID era, identify the role that paint technologies can play in helping promote indoor air quality, review how intrinsic color is in the well-being discussion, and identify design elements that harness the power of nature to promote physical and emotional well-being.
Speakers: Danielle Stallings
A Better Customer Experience with Payment Options
Home Furnishings Association-HFA Location: Home Furnishings Association-HFA, Plaza Suites, Floor 1, 1-527 Shuttle Stop: 14 (Red/Green Line)
Learn how lease-to-own payment options improve the experience for your customers. Not only can LTO provide an avenue for credit challenged customers to quickly get what they need and want from your store, they can also benefit from monthly credit reporting. LTO can improve how your customer lives today, and it can improve their financial future too. There are game-changing options with lower fees for less risky customers and custom rewards programs for Kafene's merchant partners.
Speakers: Jeff Patton
Tuesday, April 29
Textile Trends Unveiled: Fall/Winter 25/26
High Point Market Authority Location: The Point (on Commerce Ave, one block from the Transportation Terminal)
Dive into the future of textiles with Jaye Mize, Vice President of Advisory + Partnerships at Fashion Snoops, and Carrie Dillon, Managing Director of the International Textile Alliance. This engaging discussion will explore the pivotal trends shaping Fall/Winter 25/26, offering valuable insights into emerging consumer preferences and design directions. Perfect for industry professionals and creatives, this session will equip attendees with the knowledge to stay ahead in an ever-evolving marketplace.
Speakers: Jaye Mize, Carrie Dillon