IHFC - IH006, Commerce, Floor 1 Shuttle Stop: 1 (Transportation Terminal) Neighborhood: Commerce Concourse Corporate Phone: 734.250.8042 Area of Interest: InterHall
Regina Andrew
Add to MyMarketElectrify the Room with Regina Andrew Detroit – A Lifestyle Brand focused on Luxury Lighting, Furniture and Decor. Founded on the belief that everything we do should electrify the room, Regina Andrew sparks self-expression and creativity through unforgettable design. All of our products are created for people seeking something they won’t find anywhere else. Products are globally inspired and designed with natural materials as the star. Alabaster, crystal, and marble offer a timeless aesthetic, while brass and mirrored finishes bring RAD’s signature glamour to the forefront. We are proud, not just of the creations we make but the connections, relationships and jobs we have built over the last two decades. In what can be an impersonal world, this is personal to us.
Fireside Chat Series- The EDIT Framework: Turning Your Photography into Your Most Powerful Market
Educational Regina Andrew, IHFC, Commerce, Floor 1 Neighborhood: Commerce Concourse Shuttle Stop: 1 (Green Line)
A proprietary five-part system that gives designers a clear, repeatable framework for turning their photography into a powerful engine for brand building, social growth, client attraction, and press. Structured, ownable, and immediately actionable. Join Tori Sikkema and Mariah Rich as they bring a unique combination to the room: brand strategy, editorial direction, and styling expertise. The chat is designed to give designers real, actionable strategies for building their brand, showing up intentionally on social, and earning the press placements they deserve.
Speakers: Tori Sikkema, Mariah Rich
Fireside Chat Series - What AI Can't Appreciate: The Human Edge in Design's New Era
Educational Regina Andrew, IHFC, Commerce, Floor 1 Neighborhood: Commerce Concourse Shuttle Stop: 1 (Green Line)
As AI reshapes our industry, what sets a designer apart won't be the technology they can access. AI has made generation abundant. Renders, layouts, sourcing lists, and options without end. But a great room was never about how much you could create. It's about taste, the judgment to know which choice is right. It's about trust, the confidence a client feels handing you their home. It's about connection, and the feeling a space gives you the moment you walk in. Safe, at ease, at home, like you belong here. This is The Human Edge, and it is the differentiator. As AI reshapes our industry, what sets a designer apart won't be the technology they can access. It will be the taste, trust, and connection that only they can bring.
Speakers: Nora Gomez, Kyle Hayes, Caroline Stevenson
Fireside Chat Series - Soulful Maximalism: The Art of a Joyful Home with Amber Guyton
Educational Regina Andrew, IHFC, Commerce, Floor 1 Neighborhood: Commerce Concourse Shuttle Stop: 1 (Green Line)
A Fireside Chat and Book Signing with Amber Guyton of Blessed Little Bungalow. Moderated by Kelly Lamb, editorial director of Rue Magazine. Join us for an intimate and inspiring conversation with Amber Guyton, founder of Blessed Little Bungalow, as she shares her journey from corporate professional to influential designer, content creator, and entrepreneur. This dynamic fireside chat will explore the intersection of design, social media, and business – offering a behind-the-scenes look at how Amber built a powerful personal brand, cultivated a highly engaged audience, and transformed her platform into a thriving, multi-dimensional business. The conversation will also spotlight Amber’s highly anticipated new book, Soulful Maximalism.
Speakers: Amber Guyton, Kelli Lamb
Fireside Chat Series - Getting Discovered in the Age of AI Search
Educational Regina Andrew, IHFC, Commerce, Floor 1 Neighborhood: Commerce Concourse Shuttle Stop: 1 (Green Line)
Digital marketing strategist Jennifer Smiga, CEO of Ultraviolet, shares the roadmap for how AI search is reshaping online discovery. Search has changed more in the last 18 months than in the last 18 years, and most designers have no idea how it affects them. Digital marketing strategist Jennifer Smiga, CEO of Ultraviolet, shares the roadmap for how AI search is reshaping online discovery and what designers can do today to build lasting visibility. Joining her are interior designers whose firms are already being recommended by AI, sharing their firsthand experiences, what's changed in their businesses, and the lessons they've learned along the way. Walk away with a clearer understanding of where search is headed and how to position your firm
Speakers: Susan Yeley, Johanna Lyle, Jen Smiga, Windsor Dalton
Fireside Chat Series - Profit by Design: The Business Decisions That Drive Growth
Educational Regina Andrew - IH006 Neighborhood: Commerce Concourse Shuttle Stop: 1 (Green Line)
Join us for a candid conversation exploring where interior design firms are truly making money, where opportunities are being missed, and how to build a more profitable business—without compromising creativity or the client experience. This dynamic panel brings together leading voices in the industry: Cathy Cherry, Founding Principal of Purple Cherry Architecture & Interiors; Kate O’Hara, Founder of Lake House Group; and Rasheeda Gray, Founder of Gray Space Interiors. Moderated by Rachel Fasciani, the discussion will uncover real-world insights, practical strategies, and honest perspectives on navigating growth, pricing, and profitability in today’s design landscape.
Speakers: Rachel Fasciani, Rasheeda Gray, Kate O’Hara, Cathy Cherry
Fireside Chat Series- Shop Smarter In Person: Tech Tools for the Showroom Floor
Educational Regina Andrew, IHFC, Commerce, Floor 1 Neighborhood: Commerce Concourse Shuttle Stop: 1 (Green Line)
This panel covers the tools and workflows top firms are using to bring more precision (and less friction) to in-person sourcing. Ecommerce has never been more essential to design firms — but it will never replace the magicof in-person specification. The good news: technology is actually making it easier to shopshowrooms and markets in person, not harder. This panel covers the tools and workflows topfirms are using to bring more precision (and less friction) to in-person sourcing. Moderated byMary Beth Chau, CEO of Materio and host of the podcast Designing Tomorrow, with firmprincipal Jamie Gasparovic of Studio Gaspo and Jaclyn Isaac, designer and founder of NestFreight. Cocktails and lite bites to follow.
Speakers: Jaclyn Isaac, Mary Beth Chau, Jamie Gasparovic
Fireside Chat Series - Designing With Confidence: Legal Decisions Inside Live Projects
Educational Regina Andrew, IHFC, Commerce, Floor 1 Neighborhood: Commerce Concourse Shuttle Stop: 1 (Green Line)
Design work runs on constant decisions about scope, responsibility, and client expectations. This panel pairs an interior designer with an attorney who works closely with creative businesses to share practical guidance on navigating those moments with clarity. The conversation explores real situations designers face, including managing scope creep, how deposits and retainers function once work is underway, and how payment timing shapes project pace and decisions. It also covers ownership of drawings and specifications, what happens when clients purchase alternate products outside approved selections, and when to document a change before moving forward.
Speakers: Lisa Shaffer, Alex Kearney, Wendy Estela
Fireside Chat Series - Pricing Without Pushback
Educational Regina Andrew, IHFC, Commerce, Floor 1 Neighborhood: Commerce Concourse Shuttle Stop: 1 (Green Line)
Pricing is one of the hardest conversations in interior design and one of the most misunderstood. In this panel, Claire Jefford, Jessica Deuce, Nicole Heymer and Sarah Daniele will reveal how they avoid client pushback by building trust, no matter which pricing model they use: flat fee, hourly, retainer, or blocks of time. At the end of this conversation, you’ll leave with 3 concrete strategies you can use in your very next client conversation. Following the panel, join us for a beverage and meet and greet with our panelists!
Speakers: Claire Jefford, Jessica Duce, Nicole Heymer, Sarah Daniele
Regina Andrew Elevates Spring Market with Seamless Omnichannel Shopping Experience
DETROIT, April 15, 2025 — Regina Andrew announces a customer-centric, technology-driven omnichannel shopping experience, pushing the boundaries of how design brands connect with customers, and enhancing both the in-market and post-market experience.
Regina Andrew Unveils Thrill of the Hunt Jewelry and Vintage Pop Up
DETROIT, April 8, 2026 — Regina Andrew announces the Thrill of the Hunt Jewelry and Vintage Pop-Up, debuting during Spring Market with an expanded offering of one-of-a-kind pieces and exclusive finds.
Regina Andrew’s Spring 2026 Arrivals Are Sculptural, Purpose-Driven Designs
Regina Andrew’s Spring Collection presents modern heirlooms shaped by global travels and centuries-old artistic influence. With more than 110 new introductions, the spring edit brings together a rich mix of materials, colors, and textures across lighting, furniture, and décor.
Regina Andrew Announce Fireside Chat Series and Showroom Events for High Point Market
Regina Andrew Announce Fireside Chat Series and Showroom Events for High Point Market Detroit, MI, March 11, 2026 – Regina Andrew’s Fireside Chat Series returns for Spring Market, featuring seven sessions with industry thought leaders, tastemakers, and entrepreneurs.