October 22-26, 2022

101 S. Hamilton St. Shuttle Stop: 15 (Red Line) Neighborhood: Commerce Concourse Corporate Phone: 336.822.8888


Universal Furniture International, Inc.

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About Universal Universal Furniture creates quality furnishings for the whole home with a focus on function and lifestyle. The company’s casegood, upholstery, accent and accessory designs are developed under the brand names Universal Furniture, Miranda Kerr Home, and Coastal Living, and sold through retailers and interior designers throughout North America and around the world. Founded in 1968, Universal Furniture is a brand of Samson Holdings, one of the world’s largest vertically integrated furniture manufacturers. For more information, please visit www.universalfurniture.com, or find us on Facebook, Instagram, and Pinterest @UniversalFurn.

2pm - 3pm, October 21

Why Gainful Employment is the #1 Way to Fight Hunger and Poverty

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

HALF UNITED is a North Carolina-based brand that fights hunger and poverty through the sale of home goods and apparel made by artisans in Haiti, Peru, Mexico and other countries. During High Point Market, the company’s goods will be sold in the Universal Furniture showroom. Hear from co-founder Carmin Black as she discusses how gainful employment is the number one way to fight hunger around the world.

Speakers: Carmin Black

4pm - 5pm, October 21

Telling Your Design Story Visually: The Importance of a Professional Portfolio and Social Media Presence.

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

With 20 years of marketing expertise, Tori Sikkema demystifies branding, marketing, and business to help you get seen, published, and booked by dream clients. Attendees will learn how to visually tell your design story, how to leverage photography to get published, how to grow your social media, and how to get yourself in front of your ideal clients.

Speakers: Tori Sikkema

10am - 11am, October 22

Rate & Fees: How to Charge Flat Fees and Protect Profit

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Are you tired of tracking your hours? Don’t miss this high impact presentation by interior design business coach and author Melissa Galt to learn how to find your fortune with a square foot fee structure, percent of project cost and other proven fee structures. You’ll get the lowdown on a dual fee method and discover how to pick the right approach for your business. Stop leaving money on the table, and get ready to protect your profit from scope creep and indecisive clients.

Speakers: Melissa Galt

12pm - 1pm, October 22

Get Your Design Biz Organized with MyDoma Studio and Sherwin-Williams

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Sarah Daniele and SED Division Sherwin-Williams Designers will take us on their journey to discuss the premier platform and product brand built by designers and for designers.

Speakers: Sarah Daniele, Sabina Jahic, Shane Jones, Rachel Moeller

2pm - 3pm, October 22

Sensory by Design: A Wellness CEU

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Wellness Design, Well Building, Design for the Senses. These industry buzzwords have become even more critical with each passing year. How do the 5 senses allow designers to deliver better results for their clients? In this course, we'll discuss how the focus of interior design is shifting as we move through an increasingly noisy world. From overall wellness and the impact of technology to safety in the home and our public spaces, design must now work on all levels to provide environments that foster health and mindfulness. (1 CEU)

CEU Hours: 1

Speakers: Lori Miller

2pm - 4pm, October 22

Speed Coaching with Traci Connell

Educational Designers Lounge inside the Universal Furniture Showroom Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Are you ready to take your Interior Design business to the next level? Join Traci Connell, Business Coach & founder of The Gloss The Ultimate Glossary of Business Resources for Interior Designers for a 10 minute 'speed coaching' session! Bring one specific business challenge to the table and have Traci discuss it with you to unlock your potential and level up your business! Sign up for a spot at Calendly. https://calendly.com/traciconnell/speed-coaching-with-traci-connell?month=2022-10

Speakers: Traci Connell

4pm - 5pm, October 22

Becoming a Creative Renegade: How to build a brand, not just a business

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

The most successful designers in our industry know that it takes more than just confidence and hard work to truly stand out in the hearts and minds of their clients (and potential clients!) Becoming a Creative Renegade isn't about revenue, or number of followers, or even length of time in the industry, but something far more valuable: stepping into your power, welcoming and embracing limitations, and repeatedly turning failure into opportunity.

Speakers: Christi Barbour, Ericka Saurit, Ginna Christensen, Dawn Sweitzer

10am - 11am, October 23

Salaries Revealed: The Answers to Who Gets Paid What

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Are you well paid or does pay day leave you feeling undervalued? What are others making? Gail Doby, co-founder of Gail Doby Coaching & Consulting, Nadia Roberts, principal of Interior Talent and Elissa Grayer, principal designer, Elissa Grayer Interior Design, will reveal just-released data on owner and staff salaries and compensation in this revealing and lively conversation. Understand what compensation looks like for every level in your company. Learn what is happening regionally and nationally and how you can adjust your business to pay yourself and your employees what you deserve. Moderated by Kaitlin Petersen of Business of Home.

Speakers: Gail Doby, Nadia Roberts, Elissa Grayer, Kaitlin Petersen

11am - 12pm, October 23

Licensing Your Product Designs

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Interested in creating new revenue channels for your design business? Discover the ins and outs of licensing from leading experts including Mat Sanders in conversation with Erinn Valencich (Erinn V. Design Group) in an enlightening conversation about product design and licensing from all sides.

Speakers: Erinn Valencich, Mat Sanders, Joshua Rose, Rafael Kalichstein

2pm - 4pm, October 23

Designing for Vacation Rental Properties

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Want to learn more about the fastest growing design niche? Vacation rental design is a booming field for the billion dollar short term rental industry. If you want to learn how these designers have gotten into this field, ways to navigate this niche and the lessons they have learned join us for this very timely topic with Jessica Duce, JDuce Design. Moderated by Ericka Saurit, former design lead for Air BnB and principal at Saurit Creative. Presented by High Point x Design.

Speakers: Jessica Duce, Ericka Saurit

10am - 11am, October 24

Designing for Celebrities

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Working with celebrities can be a designer’s dream but learning how to navigate your business with the rich and famous has its challenges. Get first-hand accounts from designers who have worked with celebrities on a variety of interior design projects. From expectations on time and design to professionalism and discretion, our panel will share their celebrity design experiences and how they were able to leverage these sensitive relationships. Krissa Rossbund of Traditional Home will moderate this talented line-up that includes Michelle Murphy of Demi Ryan, Shalena Smith of Shalena Smith Interior Design and Vanessa Deleon of VDA Designs.

Speakers: Krissa Rossbund, Vanessa Deleon, Michelle Murphy, Shalena Smith

2pm - 3pm, October 24

Time Mastery - How to Get More Done in Less Time

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Turn productivity into profit. Become a master of time when you learn the three most important components of project management with interior design business coach Melissa Galt. Join Melissa as she shares her expert advice on how to document your processes, eliminate crisis management, and avoid client frustration. This high energy, high impact presentation will motivate you to love your design business more, in less time, with less stress and higher profits.

Speakers: Melissa Galt

4pm - 5pm, October 24

Authenticity and Consistency In Online Branding: Top Tips To Help You Secure New Luxury Clients

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Learn exactly how Laura Muller, past president of ASID - Los Angeles and principal of Four Point Design Build, attracted 9 new ideal luxury clients through her use of Instagram to authentically brand herself. Moderated by Savour Partnership principal, Leslie Carothers, come prepared for hands on REELS training, too!

Speakers: Leslie Carothers, Laura Muller

10am - 11am, October 25

Contracts And Letters of Agreement

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Learn the nuts and bolts about letters of agreement and what you need to have in your contract to ensure a happy and productive working relationship with your clients in this conversation led by Sharon L. Sherman, ASID, CKD, NCIDQ, principal of New Jersey based Thyme and Place Design. (1 CEU)

CEU Hours: 1.0

Speakers: Sharon Sherman


Described as bold and progressive, the collaboration between Los Angeles based interior and product designer Erinn Valencich and Universal Furniture debuts this spring to deliver a fashion forward furnishings collection with modern European, Japanese and California influences


Universal Furniture is pleased to announce a special addition to their Spring Market showroom—the Bahia Honda Accent Chair upholstered in a custom Kandinsky-inspired fabric created by high school junior Isabella Rocque. The chair will be part of a silent auction at the Universal showroom.


Universal Furniture is pleased to announce a completely re-imagined Designer’s Lounge, just in time for Spring Market. Open Friday, April 1 from noon – 6 p.m. and April 2-5 from 9 a.m. – 6 p.m., Universal’s Designer Lounge is sponsored by RUE Magazine and features Crypton Home Fabric + Regina Andrew


Universal Furniture’s in-person learning events ramp up to speed this April, featuring industry heavy hitters like product and interior designer Erinn Valencich, interior design coach Gail Doby, HGTV's Keith Bynum and Evan Thomas, and interior design business coach Melissa Galt.


Introducing Tranquility, the second home furnishings collaboration between Universal and Miranda Kerr. Inspired by modern Parisian style, this nearly 40-piece collection features chic and elevated, yet simple, furnishing for the living room, dining room, bedroom and office. The Tranquility collecti


Universal Furniture’s newest whole home collection, Past Forward, debuts at the spring market, beginning June 4. Past Forward takes an eclectic mix of English, French and Scandinavian design cues, and blends each with a healthy dose of modern style to achieve a fresh, casual, comfortable collection

Curated in Color

A rainbow of colorful stripes serves as a whimsical trail from the Universal Furniture café to the newly renovated, Kodachrome-inspired, 5,000-square-foot Curated showroom. Gray walls have been replaced with glass, and neutral fabrics have been banished in favor of blush, teal, fig, plum and red.

Universal Announces 2021 Spring Market Events

Universal Furniture’s in-person learning events return this June with live streaming opportunities for those who can’t attend. And back by poular demand is the Universal To the Trade Designer’s Lounge complete with Beauty Bar.


Universal Furniture makes a bold move into the outdoor market with Coastal Living Outdoor, a comprehensive piece collection consisting of over 100 SKUs that includes casegoods and upholstery for living, dining and lounging outside. This is the third collaboration between Universal and Coastal Living


“Modern Farmhouse is a reflection of the U.S. market’s desire for a simple, relaxing, informal home, but we’ve also included influences from Europe, where designers are using an abundance of natural and woven materials. They are also enjoying high-performance surfaces that mimic wood and stone.”

Universal Furniture Dives into Outdoor with Coastal Living

Delivering on its long-term strategy to be a whole-home resource, Universal Furniture is launching its first outdoor collection with the Coastal Living brand, debuting in October at High Point Furniture Market.

Universal Furniture Launches Special Order Upholstery

What do you get when you mix 425 fabrics, 200 frames and six finishes? A special order upholstery program from Universal Furniture, all made in North Carolina at the company’s new upholstery plant in Conover.

Universal Furniture Launches Getaway

Getaway, the new collection from Universal Furniture and Coastal Living, lives up to the description with furnishings that elicit the feeling of being on island time.

Modern Growth

First introduced in the fall of 2016, Universal Furniture’s Modern collection has proven to be a winner, and this market the company will debut the third installment in Modern’s lineup.

Universal Launches Collection with Miranda Kerr

Universal Furniture is thrilled to introduce a genuinely fresh perspective on home with Australian-born international supermodel, businesswoman and mother Miranda Kerr. Entitled Love.Joy.Bliss. the new whole home collection features nearly 50 furnishings for living, dining, kitchen, bedroom & office

Universal Launches Expansive Living Room and Entertainment Gallery

Discover Universal Furniture’s new Living Room and Home Entertainment Gallery during High Point Market. A remodeled 6,500 sq. ft. space on the first floor of the company’s showroom will house this market’s significant upholstery and casegood introductions for living areas.


This market designers will have a new space to relax, recharge and learn thanks to Universal Furniture. The company just remodeled more than 2,000 square feet of its showroom as a dedicated space for interior designers during market.

Nina Magon for Universal Furniture

Nina Magon reduced her trips to High Point market because she couldn’t find what she wanted – sleek, contemporary furnishings with modern European style. That changes this April as Universal Furniture debuts Nina Magon for Universal Furniture: A Design Collaboration.


Universal Furniture invites interior designers to learn, connect and relax this Market. The company’s showroom and high-tech Learning Center are hosting multiple events Friday, April 5, through Tuesday, April 9. Here’s what’s on the calendar this spring.

Universal Adds to Modern Collection

Exactly two years after the launch of Universal’s Modern Collection, the company debuts the next wave. More than a mere addition to Modern, the 40-plus skus added to the collection present new shapes, unique bed designs and the introduction of woven materials.


Getaway this fall to a lifestyle filled with light and color, relaxed styles and an inviting atmosphere, as Universal Furniture and Coastal Living debut their first collaboration, aptly named Escape, at the fall 2018 High Point furniture market.


Universal Furniture invites interior designers to learn, connect and relax this Market. The company’s showroom and high-tech Learning Center are hosting multiple events Friday, October 12, through Tuesday, October 16.

Universal Expands Upholstery Collection

Universal Furniture continues the expansion of its upholstery program. Last fall the company added recliners to the mix and this spring, a headboard option enters the offerings. Plus, look for lots of color- green, blue and pink velvet, plus a stunning marine navy leather.

Modern Spirit for Youth

HIGH POINT, N.C., April 10, 2018 – Modern meets youth in Modern Spirit, a sophisticated, simple and bold collection for the younger set. It’s hip, with a hint of midcentury style and a visual focus on strong horizontal and vertical lines that favor function over ornamentation.

Universal Introduces Paradox

HIGH POINT, N.C., April 4, 2018 – There’s no contradiction in Universal Furniture’s new Paradox collection, a light, contemporary furnishings story told in striking shapes, stone accents and herringbone veneers.


Where will the new generation of home buyers find furniture for their modest dwellings? Enter Spaces, a young, vibrant and eclectic group of furnishings defined by size – smaller in scale - with more than 75 skus in styles ranging from contemporary to traditional and transitional.


Soliloquy is a study in reserved elegance. It’s the new generation’s approach to classical design, honoring the forms from venerable Greek and other European influences without the shine that typically indicates a certain formality.


Like a gentle breeze Zephyr wafts into the Universal Furniture showroom this October. A casual and lighthearted contemporary collection with a well-defined, wire brushed grain and medium gray, matte finish, Zephyr employs quartered and flat cut oak intermixed with metal, fiber and stone.

Serendipity and Summer Hill

Sometimes kids want to be just like the grownups. This market Smartstuff borrows a few tricks from Universal’s adult collections for kid-approved pieces with mature design appeal. Two collections debut this fall: Serendipity and Summer Hill.

Universal Accent and Entertainment

Universal Furniture presents a new approach for its entertainment and accent introductions this fall. Credit Senior Vice President of Sales Sean O’Connor for bringing not only a large selection, but also a host of different styles within the 38 new skus including bubble glass.

Fall Upholstery Intros

After two years of expansive research and development, Universal Furniture launches a motion program. The initial collection features 11 recliner styles ranging from traditional to transitional and modern. Plus stationary upholstery.

Universal Fall Events

Universal Furniture invites interior designers to learn, connect and relax this Market. The company’s showroom and high-tech Learning Center are hosting 10 events Friday, October 13 through Tuesday, October 17. Come experience one of designers’ favorite stops at Market.

Universal Furniture Sponsors Country Living Magazine Lake House

Universal Furniture is partnering with Country Living magazine to sponsor the publication’s first Lake House of the Year. Located on Lake Martin in central Alabama, the four-bedroom, one-and-a-half story house features furnishings from Universal’s Curated and Authenticity collections.

Universal Curated and To The Trade: More High Point Introductions

Some High Point markets are so full of product, it’s hard to talk about them all. Spring 2017 Market was exactly that for Universal Furniture, which introduced more than 20 pieces for its Curated collection and added more exclusive designer only products to its Universal To The Trade program.

What You Missed at Market: Educational Events Now Online

Alexander Julian Event

Alex will be interviewed Sunday by Stacey Kunstel about how traditional style has changed over the last 20 years. Location: Universal Furniture showroom, 101 S. Hamilton

Scrimmage Makes the Play!

Scrimmage is the latest introduction for youth and baby from Smartstuff Furniture.

Alexander Julian & Universal Collaborate in Postscript

Alexander Julian returns to furniture market in a new collaboration with Universal Furniture.

Universal Announces Spring Designer Events

Education, relaxation and fun are on tap for designers this spring at Universal Furniture.


The fifth collaboration between Universal Furniture and Paula Deen

Universal Broadens Upholstery Line

Universal To The Trade Adds Styles to Designer-Only Line

Universal Introduces Modern Collection

New Axis Collection Elevates Youth Style

Exclusive Designer Lounge Launches at High Point Market

Steelyard partners with Universal To The Trade to host the first designer-only, pop-up workspace at High Point Market

Introducing Curated By Universal Furniture: A Collected Look with an Eclectic Style

A synergy of smart business with beautiful style, Curated by Universal Furniture takes the guesswork out of an eclectic presentation with casual and inviting combinations of exclusive introductions and top performers from Universal’s existing line.

The Past Meets the Present with Authenticity By Universal Furniture, An Honest Take on Design

For those who appreciate a genuine, sincere approach to decorating, Authenticity by Universal Furniture juxtaposes refined forms with rustic wood. It updates traditional European silhouettes with honest materials, casual finishes and fresh details.

Take a Break with Sojourn by Universal Furniture: Life's Respite

Inspired by beloved English, French and Swedish antiques in tranquil, timeless finishes, Sojourn by Universal Furniture combines familiar forms with fresh tactile details.

#myRoom: A Hip New Smartstuff Collection for Today's Connected Kids

Distinctly contemporary with a dorm-room vibe, #myRoom by Smartstuff is designed with today’s well-connected kids and parents in mind. The collection, for boys and girls of all ages, is refreshingly streamlined with crisp profiles and distinctive details that blend style with a sense of purpose.

Remix by Universal Furniture is a Favorite Tune with a New Vibe

Like a classic song that is transformed with the energy of a new artist, Remix by Universal Furniture blends timeless silhouettes with unconventional details, textures and finishes. Crisp, smartly-scaled silhouettes in hickory veneers create a casual feeling in a Banister finish with a soft sheen.

Welcome Home with the Paula Deen Home Dogwood Collection by Universal Furniture

Dogwood, new from the Paula Deen Home collection from Universal Furniture, captures the tradition, mystery and whimsy of Paula’s Savannah in casual, traditional, welcoming silhouettes. Several finishes highlight birch veneers, select hardwood solids and accents of fancy face oak veneers.

Chosen Harmonies Come Together with Playlist by Universal Furniture

Coordinated but not matched, Playlist by Universal Furniture comprises classic transitional silhouettes that also can play a contemporary tune.

Universal Furniture Launches Universal To The Trade: An Edited Portfolio of Products for the Interior Designers

Universal Furniture presents To The Trade, a carefully edited furniture portfolio, created to define a room and add personality. Exclusively for distribution through interior designers, the point of view of To the Trade is not as a particular theme or style but rather the integrity of each piece.