April 22-26, 2023

101 S. Hamilton St. Shuttle Stop: 15 (Red Line) Neighborhood: Commerce Concourse Corporate Phone: 336.822.8888

www.universalfurniture.com

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Universal Furniture International, Inc.

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Universal Furniture creates quality furnishings for the whole home with a focus on function and lifestyle. The company’s casegood, upholstery, accent and accessory designs are developed under the brand names Universal Furniture, Miranda Kerr Home, and Coastal Living, and sold through retailers and interior designers throughout North America and around the world. Founded in 1968, Universal Furniture is a brand of Samson Holdings, one of the world’s largest vertically integrated furniture manufacturers. For more information, please visit www.universalfurniture.com, or find us on Facebook, Instagram, and Pinterest @UniversalFurn.

2pm - 3pm, October 21

Why Gainful Employment is the #1 Way to Fight Hunger and Poverty

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

HALF UNITED is a North Carolina-based brand that fights hunger and poverty through the sale of home goods and apparel made by artisans in Haiti, Peru, Mexico and other countries. During High Point Market, the company’s goods will be sold in the Universal Furniture showroom. Hear from co-founder Carmin Black as she discusses how gainful employment is the number one way to fight hunger around the world.

Speakers: Carmin Black


4pm - 5pm, October 21

Telling Your Design Story Visually: The Importance of a Professional Portfolio and Social Media Presence.

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

With 20 years of marketing expertise, Tori Sikkema demystifies branding, marketing, and business to help you get seen, published, and booked by dream clients. Attendees will learn how to visually tell your design story, how to leverage photography to get published, how to grow your social media, and how to get yourself in front of your ideal clients.

Speakers: Tori Sikkema


10am - 11am, October 22

Rate & Fees: How to Charge Flat Fees and Protect Profit

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Are you tired of tracking your hours? Don’t miss this high impact presentation by interior design business coach and author Melissa Galt to learn how to find your fortune with a square foot fee structure, percent of project cost and other proven fee structures. You’ll get the lowdown on a dual fee method and discover how to pick the right approach for your business. Stop leaving money on the table, and get ready to protect your profit from scope creep and indecisive clients.

Speakers: Melissa Galt


12pm - 1pm, October 22

Get Your Design Biz Organized with MyDoma Studio and Sherwin-Williams

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Sarah Daniele and SED Division Sherwin-Williams Designers will take us on their journey to discuss the premier platform and product brand built by designers and for designers.

Speakers: Sarah Daniele, Sabina Jahic, Shane Jones, Rachel Moeller


2pm - 3pm, October 22

Sensory by Design: A Wellness CEU

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Wellness Design, Well Building, Design for the Senses. These industry buzzwords have become even more critical with each passing year. How do the 5 senses allow designers to deliver better results for their clients? In this course, we'll discuss how the focus of interior design is shifting as we move through an increasingly noisy world. From overall wellness and the impact of technology to safety in the home and our public spaces, design must now work on all levels to provide environments that foster health and mindfulness. (1 CEU)

CEU Hours: 1

Speakers: Lori Miller


2pm - 4pm, October 22

Speed Coaching with Traci Connell

Educational Designers Lounge inside the Universal Furniture Showroom Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Are you ready to take your Interior Design business to the next level? Join Traci Connell, Business Coach & founder of The Gloss The Ultimate Glossary of Business Resources for Interior Designers for a 10 minute 'speed coaching' session! Bring one specific business challenge to the table and have Traci discuss it with you to unlock your potential and level up your business! Sign up for a spot at Calendly. https://calendly.com/traciconnell/speed-coaching-with-traci-connell?month=2022-10

Speakers: Traci Connell


4pm - 5pm, October 22

Becoming a Creative Renegade: How to build a brand, not just a business

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

The most successful designers in our industry know that it takes more than just confidence and hard work to truly stand out in the hearts and minds of their clients (and potential clients!) Becoming a Creative Renegade isn't about revenue, or number of followers, or even length of time in the industry, but something far more valuable: stepping into your power, welcoming and embracing limitations, and repeatedly turning failure into opportunity.

Speakers: Christi Barbour, Ericka Saurit, Ginna Christensen, Dawn Sweitzer


10am - 11am, October 23

Salaries Revealed: The Answers to Who Gets Paid What

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Are you well paid or does pay day leave you feeling undervalued? What are others making? Gail Doby, co-founder of Gail Doby Coaching & Consulting, Nadia Roberts, principal of Interior Talent and Elissa Grayer, principal designer, Elissa Grayer Interior Design, will reveal just-released data on owner and staff salaries and compensation in this revealing and lively conversation. Understand what compensation looks like for every level in your company. Learn what is happening regionally and nationally and how you can adjust your business to pay yourself and your employees what you deserve. Moderated by Kaitlin Petersen of Business of Home.

Speakers: Gail Doby, Nadia Roberts, Elissa Grayer, Kaitlin Petersen


11am - 12pm, October 23

Licensing Your Product Designs

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Interested in creating new revenue channels for your design business? Discover the ins and outs of licensing from leading experts including Mat Sanders in conversation with Erinn Valencich (Erinn V. Design Group) in an enlightening conversation about product design and licensing from all sides.

Speakers: Erinn Valencich, Mat Sanders, Joshua Rose, Rafael Kalichstein


2pm - 3pm, October 23

Designing for Vacation Rental Properties

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Want to learn more about the fastest growing design niche? Vacation rental design is a booming field for the billion dollar short term rental industry. If you want to learn how these designers have gotten into this field, ways to navigate this niche and the lessons they have learned join us for this very timely topic with Jessica Duce, JDuce Design, Ashley Ross from Muse Noire and Tiffany Cassidy from Lagnappe Custom Interiors.. Moderated by Ericka Saurit, former design lead for Air BnB and principal at Saurit Creative. Presented by High Point x Design.

Speakers: Jessica Duce, Ericka Saurit, Ashley Ross, Tiffany Cassidy


4pm - 5pm, October 23

The Essential Systems and Processes Every Interior Designer Needs and Why

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Join interior designer and business coach John McClain as he identifies the fundamental systems you need to efficiently operate your interior design business and the processes that support them. John will tackle essential strategies and methods like how to efficiently onboard new clients and which approval processes will limit your liability. These tools will help you run every project with a repeatable plan to ensure you and your clients are set up for success and satisfied with the design process. A book signing celebrating the release of McClain's inaugural book, The Designer Within: A Professional Guide to a Well-Styled Home, will immediately follow the course program at 5pm. Cocktails will be provided.

Speakers: John McClain


10am - 11am, October 24

Designing for Celebrities

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Working with celebrities can be a designer’s dream but learning how to navigate your business with the rich and famous has its challenges. Get first-hand accounts from designers who have worked with celebrities on a variety of interior design projects. From expectations on time and design to professionalism and discretion, our panel will share their celebrity design experiences and how they were able to leverage these sensitive relationships. Krissa Rossbund of Traditional Home will moderate this talented line-up that includes Michelle Murphy of Demi Ryan, Shalena Smith of Shalena Smith Interior Design and Vanessa Deleon of VDA Designs.

Speakers: Krissa Rossbund, Vanessa Deleon, Michelle Murphy, Shalena Smith


2pm - 3pm, October 24

Time Mastery - How to Get More Done in Less Time

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Turn productivity into profit. Become a master of time when you learn the three most important components of project management with interior design business coach Melissa Galt. Join Melissa as she shares her expert advice on how to document your processes, eliminate crisis management, and avoid client frustration. This high energy, high impact presentation will motivate you to love your design business more, in less time, with less stress and higher profits.

Speakers: Melissa Galt


4pm - 5pm, October 24

Authenticity and Consistency In Online Branding: Top Tips To Help You Secure New Luxury Clients

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Learn exactly how Laura Muller, past president of ASID - Los Angeles and principal of Four Point Design Build, attracted 9 new ideal luxury clients through her use of Instagram to authentically brand herself. Moderated by Savour Partnership principal, Leslie Carothers, come prepared for hands on REELS training, too!

Speakers: Leslie Carothers, Laura Muller


10am - 11am, October 25

Contracts And Letters of Agreement

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Learn the nuts and bolts about letters of agreement and what you need to have in your contract to ensure a happy and productive working relationship with your clients in this conversation led by Sharon L. Sherman, ASID, CKD, NCIDQ, principal of New Jersey based Thyme and Place Design. (1 CEU)

CEU Hours: 1.0

Speakers: Sharon Sherman


2pm - 3pm, October 25

California Cool: The Future of Sustainability

Educational Universal Furniture International, Inc., 101 S. Hamilton St. Neighborhood: Commerce Concourse Shuttle Stop: 15 (Red Line)

Do your part. Reduce your carbon footprint at HPMKT on Tuesday, October 25, 2022 at 2pm. Learn how to use sustainability trends to capitalize on the evolving needs of your business and clients. Join California-based designers Kelly Finley, Susie Novak, Joshua Smith, Reginald Dunlap and Antonio Deloatch as they explore how design and sustainability can positively impact our planet. Moderated by LuAnn Nigara.

Speakers: LuAnn Nigara, Kelly Finley, Susie Novak, Joshua Smith, Reginald Dunlap, Antonio Deloatch


UNIVERSAL DEBUTS NEWLY UPDATED FORMS WITH A HINT OF THE PAST

Classics come modern with Universal Furniture’s Newstalgia collection, debuting at this fall’s High Point Furniture Market. With updated styles for today that have origins in yesteryear, Newstalgia brings timeless silhouettes up to date with clean architectural elements and fresh finishes.

ERINN V. x UNIVERSAL FURNITURE COMPLETE LINE DEBUTS AT FALL MARKET

Los Angeles based interior and product designer Erinn Valencich and Universal Furniture offered an amuse-bouche of their bold and progressive collaboration at High Point Market in the spring. This fall, they’ll be serving the main course.

UNIVERSAL FURNITURE TO HOST HALF UNITED AT FALL MARKET

Universal Furniture will host nonprofit HALF UNITED at its showroom and Learning Center during High Point Market this fall. HALF UNITED is a North Carolina-based brand that fights hunger and poverty through the sale of home goods and apparel made by artisans in Haiti, Peru, Mexico and other countrie

UNIVERSAL FURNITURE ANNOUNCES OCTOBER 2022 MARKET EVENTS

Universal Furniture’s in-person learning events ramp up to speed this fall, featuring industry heavy hitters like Traditional Home’s Krissa Rossbund, product and interior designer Erinn Valencich, interior design coach Gail Doby, and interior design business coach and author Melissa Galt.

ERINN V. x UNIVERSAL FURNITURE ENGAGES IN BOLD, MODERN RISKS FOR A STUNNING PAYOFF

Described as bold and progressive, the collaboration between Los Angeles based interior and product designer Erinn Valencich and Universal Furniture debuts this spring to deliver a fashion forward furnishings collection with modern European, Japanese and California influences

UNIVERSAL FURNITURE DEBUTS FABRIC DESIGNED BY LOCAL ART INGENUE

Universal Furniture is pleased to announce a special addition to their Spring Market showroom—the Bahia Honda Accent Chair upholstered in a custom Kandinsky-inspired fabric created by high school junior Isabella Rocque. The chair will be part of a silent auction at the Universal showroom.

UNIVERSAL FURNITURE UNVEILS UPDATED DESIGNER’S LOUNGE

Universal Furniture is pleased to announce a completely re-imagined Designer’s Lounge, just in time for Spring Market. Open Friday, April 1 from noon – 6 p.m. and April 2-5 from 9 a.m. – 6 p.m., Universal’s Designer Lounge is sponsored by RUE Magazine and features Crypton Home Fabric + Regina Andrew