315 Fred Alexander Pl., 1st Floor Shuttle Stop: 18 (Red Line) Neighborhood: Hamilton Wrenn Corporate Phone: 828.322.2640

www.sherrillfurniture.com

Sherrill Furniture Company

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WELCOME TO THE WORLD OF SHERRILL We have something for every style, room, budget, and color palette! Whether you’re looking for just one piece, furniture for a whole room, or an entire house, the Sherrill family of brands has you covered. At Sherrill, we blend local handmade craftsmanship from the heart of western North Carolina with modern manufacturing techniques to create high-end, quality furniture full of originality. The Sherrill family of brands consists of Sherrill Furniture, Hickory White, Precedent, Sherrill Occasional, Whittemore-Sherrill leather, and Motioncraft. We also have three designer collections featuring furniture inspired and curated by published, award-winning designers. Mr. & Mrs. Howard for Sherrill Furniture features Jim and Phoebe Howard’s calming, beautiful designs. Lillian August for Hickory White showcases Lillian’s mastery of color, drama and style. Excited to see you there!

10am - 11am, October 26

Scale Smart: A Conversation on Strategic Growth and Innovation

Educational Sherrill Furniture Company, 315 Fred Alexander Pl., 1st Floor Neighborhood: Hamilton Wrenn North Shuttle Stop: 18 (Red Line)

For every designer contemplating the next steps in their professional journey, this panel offers invaluable insights tailored just for you. Whether you're exploring how to "grow right," considering the potential of retail or debating the smartest staffing strategies (or even if you should hire at all!), this discussion is designed to guide you. Join designer Zach Hayes as he moderates a lively & candid conversation with industry trailblazers Tineke Triggs, Allison Mattinson & Liz Ego. Together, they will share the successes & challenges of their diverse business paths, offering lessons learned & actionable advice. Discover the key decisions that have driven their design practices to thrive & explore new ways to shape your own success story.

Speakers: Zach Hayes, Liz Ego, Tineke Triggs, Allison Mattinson


5:30pm - 7:30pm, October 26

Gracie and the Art of Timeless Design

Social Sherrill Furniture Company, 315 Fred Alexander Pl., 1st Floor Neighborhood: Hamilton Wrenn North Shuttle Stop: 18 (Red Line)

For over 125 years, Gracie's hand-painted wallpapers have adorned the interiors of stately homes around the world. Join Jennifer Gracie, the brand’s Creative Director, Margot Shaw, Founder and Editor-in-Chief of Flower Magazine, and the dynamic design duo, Phoebe and Jim Howard, for an intimate look at Gracie’s storied past and stunning designs. A book signing with Jennifer Gracie will follow. Please RSVP at www.SherrillParty.com

Speakers: Jennifer Gracie, Margot Shaw, Phoebe Howard, Nellie Howard Ossi, Jim Howard


10am - 11am, October 27

The Lawyer is In! Legal Essentials for Your Design Business

Educational Sherrill Furniture Company, 315 Fred Alexander Pl., 1st Floor Neighborhood: Hamilton Wrenn North Shuttle Stop: 18 (Red Line)

In the fast-paced world of interior design, where timelines shift, client demands soar, and boundaries blur, having a solid legal foundation is crucial to your success. "The Lawyer is In" is an interactive workshop designed to equip you with the legal tools and knowledge necessary to safeguard your business. Our industry-savvy legal expert, Wendy Estela, is joined by design pros Denise Gordon, Jillian Hayward Schaible, Allison Mattinson, and Skip Sroka. Together, they will guide you through the essentials of crafting bulletproof contracts, the timing and tact of presenting them, and strategies for handling challenging conversations with confidence. This is not just another presentation—it's a hands-on experience.

Speakers: Wendy Estela, Denise Gordon, Jillian Hayward Schaible, Allison Mattinson, Skip Sroka


4:30pm - 5:30pm, October 27

Green Revolution: The Future of Sustainable Sourcing Sponsored by Revolution Fabrics

Educational Sherrill Furniture Company, 315 Fred Alexander Pl., 1st Floor Neighborhood: Hamilton Wrenn North Shuttle Stop: 18 (Red Line)

Join industry experts Cheryl Luckett, Jessica Duce, and Nancy Fire for an insightful discussion on the evolution of sustainable design and the transformative trends shaping the future. Moderated by the Editor-in-Chief of Home Accents Today, Allison Zisko, this enlightening panel will offer a comprehensive look at the innovations driving the industry forward and explore essential strategies for sourcing eco-friendly materials. Discover the cutting-edge technologies and practices revolutionizing sustainable interiors and how to position these sustainable selling points to clients. Join our experts in exploring the future of the Green Revolution!

Speakers: Allison Zisko, Cheryl Luckett, Jessica Duce, Nancy Fire


11am - 12pm, October 28

LIVE Maker Stage Event: Behind the Seams with Sherrill Furniture

Educational Sherrill Furniture Company, 315 Fred Alexander Pl., 1st Floor Neighborhood: Hamilton Wrenn North Shuttle Stop: 18 (Red Line)

Get ready for Behind the Seams: a LIVE Maker Stage event on everything you ever wanted to know about custom upholstery! Join Johnny Suddreth & Tom Zaliagiris from Sherrill Furniture Brands on Monday, October 28 at 11 am at the Sherrill Showroom (315 Fred Alexander Place) as they dive into custom upholstery options & luxury design capabilities. See you there!

Speakers: Johnny Suddreth, Tom Zaliagiris


From Steers to Ski Lodges: Preview Whittemore-Sherrill's Hand-Painted Leather Creations for High Point Market

From Curves to Comfort: Hickory White's Fall 2024 Introductions Shine

Redefining Tradition: The New Era of Mr. and Mrs. Howard for Sherrill Furniture

Precedent's Art Deco Revival: Modern Furniture with a Classic Twist

From Twin Track Arms to Clever Function: Sherrill Reinvents Upholstery

Sherrill Occasional Embraces the Renaissance of Wooden Furniture