Plaza Suites - 1-527, Floor 1 Shuttle Stop: 14 (Red/Green Line) Neighborhood: Downtown Main Corporate Phone: 800-422-3778 Area of Interest: HFA Retailer Resource Center
Home Furnishings Association-HFA
Add to MyMarketAbout the Home Furnishings Association (HFA) Resource Center: The HFA Resource Center offers retailers a space to learn about the latest trends and strategies to help grow their businesses. Partner with the leading vendors and experts in the industry and connect with other furniture retailers in a community-driven showroom experience. Enjoy breakfast, lunch, and specialty coffees all day as you relax between appointments. Learn more at www.myhfa.org/event/high-point-market About the Home Furnishings Association: The Home Furnishings Association (HFA), with roots dating back to 1920, is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,400 members representing more than 10,000 storefronts globally. HFA provides members with programs, resources, services, and a unified voice in government relations by collaborating with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the HFA, visit www.myhfa.org.
Our brands/collections consist of:
- 3 KEYS Gifting & Event Consultancy
- ACA/Advertising Concepts of America
- ACIMA
- ADL (Anti-Defamation League)
- American Homestead Furniture
- DispatchTrack
- E-Retail
- Envio by Vista
- Esquire Advertising
- FamOn.com
- Fortiva Retail Credit
- Furnish Near Me/FurnitureDealer.net
- Furniture Wizard
- Guardsman
- Gulfstream Shippers Association
- HFA Health Care
- HFA Sales Academy
- Homestyler
- International Home Furnishings Representatives Association
- J. B. Hunt Final Mile
- Jola Interactive
- LendPro
- Myriad Software
- Omni Digital Group
- Podium
- Renaissance
- Roomvo
- SaySo
- Snap Finance
- STORIS, Inc.
- Synchrony
- Trekstone Financial
- TruCare Protection
- United Steel Storage
State of the logistics Industry
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Hear from one of the furniture industries busiest logistics organizations regarding the current state of the logistics industry. Scott Lombardo will outline current trends, hot button issues for the next 6 months, as well as projections and evaluations of the multiple segments affecting the furniture industry. You don’t want to miss it!
Speakers: Scott Lombardo
From Dock to Destination: Expert Logistics Insights for Retailers
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Optimize your delivery and logistics processes with expert insights into specialized LTL strategies. Discover how to streamline dock-to-destination operations, reduce costs, and enhance customer satisfaction. Gain actionable tips from J.B. Hunt's logistics professionals on building seamless supply chain solutions tailored for home furnishings retailers.
Speakers: Richard Tucker
Elevating the eCommerce Experience with AI
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Explore how AI revolutionizes the e-commerce experience by personalizing shopping journeys, optimizing product recommendations, and streamlining operations. Discover real-world applications of AI, from chatbots and virtual assistants to dynamic pricing and inventory management, and learn how this transformative technology is shaping the future of online retail.
Speakers: Daniel Bravo
The Future of Social Media with Smarter Strategies
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Discover how furniture retailers are utilizing AI in their social media and digital marketing campaigns. From hyper-targeted campaigns to automated ad placements, learn to optimize social media strategies, boost engagement, and maximize ROI on platforms like Instagram, Facebook, and TikTok. Explore actionable AI-driven tools to create content, drive sales, and outpace competitors in a crowded marketplace.
Speakers: Fredy Wright
Maximizing eCommerce Leads with Expert Strategies
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Discover how to turn your website into a 24/7 sales powerhouse with expert insights from Darrell Dahlberg of Orbit Interactive. This session will help you maximize website traffic and boost eCommerce sales. Learn to build an effective digital marketing strategy that drives growth and supports your overall sales efforts. Whether you're just starting or looking to optimize your approach, you'll gain actionable steps to harness the power of eCommerce.
Speakers: Darrell Dahlberg
From Better to Different: Redefining Brand and Marketing in 2025
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Learn how to stand out by embracing modern branding strategies that leverage AI, buyer psychology, and human creativity. This session offers actionable frameworks, a marketing checklist, and real-world examples to help you foster community, create memorable experiences, and drive results in today’s competitive landscape.
Speakers: Taylor Shanklin
Boost Revenue with Game-Changing Sales Tactics
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Transform your sales team into business growth champions! Discover proven strategies to train and motivate your staff to close more deals, exceed customer expectations, and boost your bottom line. Learn practical techniques to build confidence, foster collaboration, and create a high-performance culture that drives results. Don’t miss this game-changing session for retail furniture leaders!
Speakers: Rob Ball
Transforming Customer Journeys Through Strategic E-Commerce Integration
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Learn how to improve your customer experience with connected e-commerce ecosystems. Discover how integrating inventory, CRM, POS, and marketing systems creates seamless, personalized shopping. Gain practical tips and real-world examples to build an efficient, omnichannel experience that boosts customer satisfaction and drives business growth.
Speakers: Marwan Abdoh
State of the Furniture Industry with Jerry Epperson
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Jerry Epperson, a renowned industry veteran, is set to impart his knowledge of the State of the Furniture Industry, including current market dynamics and strategies for staying ahead of the competition. During this highly informative seminar, he will offer insightful perspectives on recent advancements and capture industry trends. You will gain invaluable insights into the current landscape and its projected development over the coming years.
Speakers: Jerry Epperson
AI in Action: Real-World Insights from Top Retailers - Retailer Panel
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Join this engaging panel discussion to discover how the top furniture retailers are leveraging AI to transform their businesses and boost profitability. They will explore strategies to regain margins, increase efficiency, cut costs, and streamline operations. Learn from real-world success stories on how AI can simplify retail management and enhance decision-making. From inventory optimization to customer insights, these industry leaders are doing retail smarter, not harder—and you can too!
Speakers: JD Camden, Richard Harris
Profitability Strategies for Retailers in 2025 and Beyond
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Discover actionable insights to thrive in a challenging economy. Learn best practices for organizational efficiency, data-driven decision-making, and cybersecurity strategies tailored to furniture, appliance, and bedding retailers. Gain tools and tactics shared by industry leaders and STORIS partners to maximize profitability and navigate economic uncertainty.
Speakers: Brian Robinson
Turning Consumer Insights into Marketing Growth
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Unlock the power of data-driven marketing to grow your business. Discover how consumer insights and market research can refine your strategies, improve ROI, and drive results. Learn actionable steps and explore real-world examples that show how leveraging data transforms marketing performance.
Speakers: Robert Wendt
Increase Your Market Share and Maximize Impact!
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Explore strategies to grow your market share and make every advertising dollar count! We will guide you in identifying high-impact areas to focus your efforts and optimizing your advertising strategy to reach your target audience effectively. Learn practical approaches to stand out from the competition, drive customer engagement, and achieve measurable results. Whether you're refining your current strategy or starting fresh, this session will provide actionable insights to maximize your impact and fuel business growth.
Speakers: Chris Hunt
How To Create an Effective AI Business Strategy in 4 Steps
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Learn to build an AI strategy that boosts efficiency, enhances customer experiences, and drives revenue. Discover how to leverage data and analytics for actionable insights, transform customer interactions using digital tools, and see real-world examples of AI success. Gain practical knowledge to create smarter operations and turn insights into repeat business.
Speakers: Isaac Hernandez
Solving Online Retail Challenges with AI-Driven Tools
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Join us as we explore how to streamline operations and meet the evolving demands of online retail with efficiency and ease. You will learn how AI-driven tools can solve common challenges like inconsistent product data, manual attribute creation, and marketplace compliance issues. Discover how you can automate attribute generation, standardize data, and validate listings for better discoverability and sales.
Speakers: Niru Anisetti
Using the Trusted Power of Direct Mail for OmniChannel Success
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Furniture retailers are embracing direct mail as a trusted, proven marketing strategy. As part of omnichannel efforts, many are shifting budgets back to direct mail, creating a seamless customer experience. By integrating digital technologies, businesses enhance campaigns, combining the reliability of direct mail with digital scalability for measurable results and stronger brand connections.
Speakers: Dan Reynolds, Angelo Mazzella
Driving Success with Retail Efficiency
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Learn how home furnishings retailers can optimize logistics to streamline operations, reduce inventory costs, and boost profitability. Explore strategies like efficient supply chain management, inventory optimization techniques, and last-mile delivery solutions to drive success and maximize margins in today’s competitive market.
Speakers: Sean Chen, Claire Dong
How to Maximize Furniture Protection Profits
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Discover how to maximize profits with effective furniture protection programs. Learn best practices to avoid claim denial pitfalls, minimize unnecessary taxes, and boost attachment rates. This seminar provides actionable tips to revitalize your program, improve customer satisfaction, and enhance your bottom line with a profitable, well-designed protection strategy.
Speakers: Daniel DeBonville
A Better Customer Experience with Payment Options
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Learn how lease-to-own payment options improve the experience for your customers. Not only can LTO provide an avenue for credit challenged customers to quickly get what they need and want from your store, they can also benefit from monthly credit reporting. LTO can improve how your customer lives today, and it can improve their financial future too. There are game-changing options with lower fees for less risky customers and custom rewards programs for Kafene's merchant partners.
Speakers: Jeff Patton