April 22-26, 2023

Plaza Suites - 1-527, Floor 1 Shuttle Stop: 9 (Green Line) Neighborhood: Downtown Main Corporate Phone: 800-422-3778

www.myhfa.org

Home Furnishings Association-HFA

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The Home Furnishings Association (HFA) with roots dating back to 1920, is North America’s largest, most-valued organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,500 members representing more than 10,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information visit www.myhfa.org.

9:30am - 10:30am, April 21

Inventory Management Strategies for Success

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

When managing inventory levels, furniture retailers must balance carrying enough inventory to meet customer demand and not carrying too much inventory, which can tie up capital and result in markdowns and reduced profitability. Using our tips and advice, you can learn to manage your inventory more effectively and avoid costly mistakes.

Speakers: Brian Dodge


11am - 12pm, April 21

Warehouse Operational Improvements - Free, Low Cost, and Fast ROI

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

This session will provide free, low-cost, and fast ROI improvement opportunities for your Furniture Retail Warehouse Operations. Many Furniture Retailers still need to grapple with pandemic supply chain issues, including long lead times, lack of warehouse storage space, labor recruitment and retention, and saleable mix. You will learn improvement strategies for your warehouse operations. Many of these strategies can be achieved with zero or low cost, while others have a remarkable ROI.

Speakers: Billy Lindler


1pm - 2pm, April 21

Closing the Gap Between Shopping and Buying

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Most people think that the buying process is the most essential part of the sales cycle, but that's not true. 80% of the experience is spent shopping and gathering information. Retailers and their technology come into play at the last 20% of the experience, leaving a massive opportunity for improvement. We will teach you how to quickly transition to closing the sale using valuable information gathered during the shopping experience. You'll learn how to improve close rates & guest experience metrics.

Speakers: Mark Braun


2:30pm - 3:30pm, April 21

AI Insights That Will Improve Customer Experience

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Growing profitably requires crafting a customer experience that matches the best. Have you measured how successful your customers are at doing business with you? Do they get serviced according to company standards, and do you have a process in place to remedy before that customer is lost for good? By leveraging Artificial Intelligence technology and analyzing data points in real-time, owners can gain insight into their operations immediately – so no area is left unchecked or unfixable. Learn how to make sure every aspect of your business lives up to its potential today!

Speakers: Jonathan Schulman


9am - 10am, April 22

Top 10 Strategies for Marketing Success in 2023

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

It's no secret that economic conditions and consumer behavior constantly evolve - but what does this mean for your Marketing budget? Here, we'll give you the inside scoop on which ten strategies can maximize your reach with traditional, digital, and internal media. Maximize YOUR impact in today's ever-changing market!

Speakers: Richard Harris


10:30am - 12pm, April 22

Small Steps That Equal Massive Sales Increases

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Learn how to increase your sales by 30% in three simple steps! Increasing sales can be daunting, but it can be easy with the proper training and tools. In this workshop, you will learn how to increase your conversion percentage, average sale, and traffic in the door. With these three methods, you will be on your way to consistent growth each month. Top-performing stores are using this method and seeing huge wins. You could be next.

Speakers: Rob Ball


1pm - 2pm, April 22

How Tech-Advanced Visuals Create Competitive Opportunities for Retailers

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Retailers gain a competitive edge and unlock the key to success in an ever-evolving market. Join Williams-Sonoma's Outward Inc., led by business mastermind CEO & Co-Founder, to discover how retailers can revolutionize their businesses in a changing economy! Uncover the amazing opportunities that cutting-edge visual technology provides, enabling store owners to compete with large national brands while delighting customers with stunning product visuals. Take advantage of this chance to learn how product images and scalable content creation could be your new superpower!

Speakers: Clarence Chui


2:30pm - 3:30pm, April 22

Reach Your Target Audience with Streaming Advertising

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

We will look at the past, present, and future of stream television advertising. We'll explore how retailers can use it to their advantage to acquire customers, increase market share and grow their businesses - all while gaining an insight into its benefits & challenges. By learning groundbreaking techniques for targeting audiences online with ads that captivate potential buyers across different platforms – attendees are sure to leave feeling empowered as they navigate this ever-changing field!

Speakers: Eric Grindley


4pm - 5pm, April 22

Store Design is Your Silent Salesperson

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Are you looking for ways to improve your retail sales? This presentation will provide tangible solutions to help you maximize your sales potential. By leveraging store layout and range of products, we can create customer loyalty that will lead to increased ticket sizes, repeat clientele, and stronger brand trust. From improved team buy-in strategies to understanding how your setup impacts the bottom line - this is an innovative approach for any retailer looking for success in retail operations.

Speakers: Steven Greenberg, Kevin Campbell


9am - 10am, April 23

State of the Industry with Jerry Epperson

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Mr. Epperson is a highly experienced and knowledgeable industry veteran who will impart his valuable insights about the current state, projected growth for upcoming years, and strategies businesses can use to gain an edge in today's competitive landscape. Don't miss out on this informative seminar – it could mean success for your business!

Speakers: Jerry Epperson


10:30am - 11:30am, April 23

Digital Marketing Trends that Make Your Business Stand Out

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Differentiate yourself from the competition and pinpoint your target audience with Social Mirror OTT –the latest digital product that can uncover what customers (including your competitors') are doing online. Our session will show you how to access reports created just for you. Stop guessing at what works and start using real data to make informed decisions about where to focus your marketing efforts.

Speakers: Fredy Wright


1pm - 2pm, April 23

Warehouse Operational Improvements - Free, Low Cost, and Fast ROI

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

This session will provide free, low-cost, and fast ROI improvement opportunities for your Furniture Retail Warehouse Operations. Many Furniture Retailers still need to grapple with pandemic supply chain issues, including long lead times, lack of warehouse storage space, labor recruitment and retention, and salable mix. You will learn improvement strategies for your warehouse operations. Many of these strategies can be achieved with zero or low cost, while others have a remarkable ROI.

Speakers: Billy Lindler


2:30pm - 3:30pm, April 23

3 Attributes of Successful Furniture Sales Associates

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Your sales associates are your greatest asset. They are an essential investment in your furniture business. Sales associates also play a key role in building and managing customer relationships. So, what are you doing to make them as successful as possible? During this session, we will discuss the key attributes of the most successful furniture sales associates and provide examples of what the best sales associates are doing to drive repeat business. You’ll learn best practices to make your associates more efficient, successful, and happy.

Speakers: Ryan Blumenthal


4pm - 5pm, April 23

Success Through Sales Training

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Today’s world of retail is ever-changing, but one fact remains the same- professional sales teams need and deserve a quality training program. Developing a training program can often seem overwhelming, stressful, or even impossible. In this session, you will learn the keys to developing the sales training program tailored to your needs. Discover what it takes today and launch towards greater accomplishments tomorrow.

Speakers: Stacy Hafliger, Vincent Mendez


9am - 10am, April 24

Increasing Sales Productivity

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Would you like to implement a strategy that can increase sales beyond what you would have typically produced and, at the same time, improve your customer’s experience? This seminar will teach you how the sales productivity ratio affects your business. You will learn what innovative businesses are doing to use strategies around this to increase close rates and revenue per guest. Join this discussion, and you will take away some golden nuggets for your business.

Speakers: David McMahon


10:30am - 11:30am, April 24

Driving Loyalty in Economic Turmoil

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

An unstable economy means consumers have less cash and the demand for financing increases. The savviest retailers are prepared with solutions that maximize their consumer's purchasing power and help them make responsible purchases while increasing their experience and brand loyalty. This session will explore how retailers can implement and optimize POS financing solutions for shoppers with a wide range of credit profiles and continue to drive sales and increase customer satisfaction.

Speakers: Mark Denman


1pm - 2pm, April 24

3 Ways to Increase Sales Without Increasing Marketing Spend

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

Your store's success with slowing traffic hinges on converting customers who walk in through the door, making your close rate (or conversion rate) an integral KPI. Your average ticket size reflects how well you engage with guests and drive sales figures. We will discuss three ways to drive sales and turn more guests into customers without breaking the bank on marketing spend.

Speakers: Kasper Foff


2:30pm - 3:30pm, April 24

Understand your Online and In-Store Customers

Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)

By examining the latest technology, we can convert passive shoppers into leads and buyers without needing a human salesperson. This tech tracks names, addresses, emails, and more - allowing us better to understand our online and in-store customers for improved conversions. Learn how to maximize every opportunity and increase sales without extra effort!

Speakers: Richard Harris