Plaza Suites - 1-527, Floor 1 Shuttle Stop: 14 (Red/Green Line) Neighborhood: Downtown Main Corporate Phone: 800-422-3778 Area of Interest: HFA Retailer Resource Center
Home Furnishings Association-HFA
Add to MyMarketAbout the Home Furnishings Association (HFA) Resource Center: The HFA Resource Center offers retailers a space to learn about the latest trends and strategies to help grow their businesses. Partner with the leading vendors and experts in the industry and connect with other furniture retailers in a community-driven showroom experience. Enjoy breakfast, lunch, and specialty coffees all day as you relax between appointments. Learn more at www.myhfa.org/event/high-point-market About the Home Furnishings Association: The Home Furnishings Association (HFA), with roots dating back to 1920, is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,400 members representing more than 10,000 storefronts globally. HFA provides members with programs, resources, services, and a unified voice in government relations by collaborating with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the HFA, visit www.myhfa.org.
Our brands/collections consist of:
- 3 KEYS Gifting & Event Consultancy
- ACA/Advertising Concepts of America
- ACIMA
- ADL (Anti-Defamation League)
- American Homestead Furniture
- DispatchTrack
- E-Retail
- Envio by Vista
- Esquire Advertising
- FamOn.com
- Fortiva Retail Credit
- Furnish Near Me/FurnitureDealer.net
- Furniture Wizard
- Guardsman
- Gulfstream Shippers Association
- HFA Health Care
- HFA Sales Academy
- Homestyler
- International Home Furnishings Representatives Association
- J. B. Hunt Final Mile
- Jola Interactive
- LendPro
- Myriad Software
- Omni Digital Group
- Podium
- Renaissance
- Roomvo
- SaySo
- Snap Finance
- STORIS, Inc.
- Synchrony
- Trekstone Financial
- TruCare Protection
- United Steel Storage
Improve Cash Flow and Maximize Margins with In-House Financing
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
In-house financing is a powerful way for retailers to boost profits, improve cash flow, and significantly enhance their marketing reach. Thanks to today’s financing software tools, it's easier than ever to offer in-house financing directly to customers, allowing retailers to keep financing profits in-house instead of handing them over to third-party finance companies.
Speakers: Ronny Bensimon
Is My Advertising Working?
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Is your advertising truly driving results? This session breaks down the essential dos and don'ts of advertising, will help you identify where you should place your marketing dollars for the highest return, and how to develop the creative messaging necessary to connect, convert, and reach the right audience!
Speakers: Chris Hunt
Discover The Missing Link Between Sales Growth and Last-Mile Efficiency
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
High sales mean little if last-mile operations can’t keep up. This session explores how Dynamic Capacity Management empowers retailers to transform logistics into a competitive edge. Learn how real-time capacity insights enable scalable fulfillment, reduce failed deliveries, and boost customer satisfaction—all without adding trucks or staff. Discover why top retailers consider this essential for overcoming growth limitations and driving efficient, customer-focused delivery operations.
Speakers: Mark Mulhearne
AI in Motion: Transforming Furniture Logistics from Beginning to End
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Furniture retailers face unique delivery challenges—big items, tight windows, and high customer expectations. This session will explore how AI can optimize the entire delivery journey, from intelligent routing and proactive customer messaging to guiding drivers through the last 50 feet. Learn how embedding AI across planning, execution, and communication creates reliable, standout experiences that drive satisfaction and reduce missed deliveries.
Speakers: Bob Bauer
Richard Harris, Orbit Interactive
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
AI is transforming the way we do business, but is it always the right solution? Learn how AI can boost your company’s growth and efficiency while understanding where it could present potential challenges to your success.
Speakers: Richard Harris
Digital Gold: Marketing Campaign Tactics Paying Off in Late 2025
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Tired of chasing trends that tank and platforms that promise the moon but deliver crickets? In this session, we will cut through the fluff and spotlight the actual campaign tactics making money in late 2025. No buzzwords. No hype. Just the digital plays that are working right now, and the ones your competitors hope you don’t figure out. Bring your notebook… and maybe a helmet. It’s about to get real.
Speakers: Fredy Wright
What Shoppers Want: U.S. Insights on Furniture & the Future of Retail
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
What drives today’s furniture buyers? We’ll explore the results from a recent national consumer survey that uncovers emerging trends, evolving shopping habits, and the biggest challenges retailers face. This session will reveal fresh insights into how consumers shop and what they expect from the in-store and online experience. From inspiration to installation, explore what influences purchase decisions in 2025 and beyond, including evolving expectations for in-store and online experiences, and how consumers are reacting to emerging technologies like AI.
Speakers: Rochell Heininger
Next-Gen Connections: Social Media Strategies for Furniture Retailers
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Reaching Millennials and Gen Z requires more than just a digital presence, it demands authentic engagement. This session explores how furniture retailers can use platforms like Instagram, TikTok, and emerging channels to build community, drive traffic, and boost brand loyalty. Learn to create compelling content, leverage influencers, and foster real-time interaction to connect with the next generation of consumers and turn scrolling into sales. Discover what works—and what doesn’t—in today’s social media landscape.
Speakers: Rob Ball
Beyond Digital: How Direct Mail Elevates Omnichannel Marketing
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
In a world of rising digital costs and scattered attention, direct mail is making a powerful comeback. This session explores how top furniture retailers are reintegrating direct mail to boost engagement, enhance measurability, and drive stronger ROI across channels. Learn why this tactile, high-response medium is a key component of today’s omnichannel strategies. Whether you’re refining an existing approach or exploring direct mail anew, you’ll gain fresh insights to build smarter campaigns and champion its value with confidence.
Speakers: Dan Reynolds, Angelo Mazzella
Coaching for Success: Unlock Performance with the G.R.O.W. Model
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Strong leadership is more essential than ever in today’s retail climate. This seminar equips managers and leaders in furniture retail with the G.R.O.W. Coaching Model, a proven method to elevate team performance. Discover how to drive team engagement, unlock potential, and foster resilience through focused, impactful coaching and mentoring conversations that make a difference in both high-performing and uncertain times.
Speakers: Lorri Kelley
Omnichannel Isn’t Optional: Making Digital Marketing Work Across Every Touchpoint
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Today’s furniture buyers don’t shop a straight line, they zigzag between social media, search, websites, and showrooms. If your marketing isn’t meeting them at every touchpoint, you’re losing sales. We’ll answer key retailer questions: Do we really need digital? Where should we focus? Learn how top retailers are reaching the right buyers, connecting online and in-store experiences, and making smarter marketing investments that drive growth.
Speakers: Michael Lamarti
Maximizing eCommerce Leads with Expert Strategies
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Discover how to turn your website into a 24/7 sales powerhouse with expert insights from Darrell Dahlberg of Orbit Interactive. This session will help you maximize website traffic and boost eCommerce sales. Learn to build an effective digital marketing strategy that drives growth and supports your overall sales efforts. Whether you're just starting or looking to optimize your approach, you'll gain actionable steps to harness the power of eCommerce.
Speakers: Darrell Dahlberg
5 Best Practices to Increase Conversions Through Your Cart
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Discover proven strategies to boost conversions through your eCommerce cart. Designed specifically for furniture retailers, this session will explore actionable best practices to reduce cart abandonment, optimize user experience, and drive more completed purchases. Learn how to fine-tune your checkout flow, increase ticket size, and leverage information that motivates buyers to commit. Equip your online store with the tools to turn browsers into buyers and maximize sales.
Speakers: Drew Olson
Warranty Wins: How Smart Retailers Boost Profits and Loyalty
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Tired of tuning out when hearing about warranties or captives? This fast-paced session demystifies protection plans so you can turn confusion into cash. Learn how the right service model can unlock new revenue streams, stabilize cash flow, and build lasting customer trust. We’ll break down key concepts into actionable strategies that boost profits and loyalty—no fine print, just real-world retail gold. Walk away ready to make smarter decisions that protect both your bottom line and your brand.
Speakers: Jackie Massey-Hughes
How AI Assistants Are Transforming Furniture Retail
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Explore how AI-powered assistants are reshaping the customer experience in furniture retail. Learn how AI can streamline order lookups, automate common support tasks, and drive sales conversions through smart, branded voice interactions—online, in-store, and via phone.
Speakers: Sam Verma
Future-Ready Retail: Scalable Visual Content with 3D & AI
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Discover how leading furniture retailers are using 3D, AI, and AR to transform visual content creation and enhance the shopping experience. Learn how to generate high-quality imagery, videos, and interactive features like “View in Your Room” without costly photo shoots. This session offers practical strategies to boost eCommerce conversions, reduce returns, and launch products faster—plus, walk away with a complimentary Digital Readiness Report to help future-proof your content strategy.
Speakers: Preet Singh, Taylor Jones
Decoding Today’s Furniture Shopper Across the Purchase Journey
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
Gain a competitive edge by understanding the evolving mindset of today’s furniture shopper. Based on Elevate Marketing’s in-depth research, this seminar uncovers key behavioral shifts, motivators, and decision-making patterns throughout the purchase journey. Managers and leaders will walk away with actionable insights to optimize marketing, merchandising, and customer experience strategies—ensuring stronger connections with modern consumers and driving results in today’s challenging retail landscape.
Speakers: Robert Wendt
Mind the Gaps: How Generational and Financial Factors Are Shaping Today’s Buying Behavior
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
When it comes to shopping for furniture, no two journeys are the same. New exclusive consumer research from Snap Finance takes a close look at how generational and financial differences shape the way consumers shop and pay for furniture and how businesses are leveraging the right tools and strategies to address any gaps and grow their sales.
Speakers: Tim Haughn, Rob Brown
Content That Converts: Winning in Furniture Retail with Video & Storytelling
Educational Home Furnishings Association- Plaza Suites 1-527 Neighborhood: Downtown Main Shuttle Stop: 14 (Red/Green Line)
In today’s AI-driven retail world, content isn’t optional—it’s essential. This seminar reveals how furniture retailers can use consistent video and storytelling content to attract, engage, and convert customers. Learn to create and distribute content that works across digital and in-store channels, shapes consumer perception, and meets evolving search behaviors. Discover practical strategies and see how to build content that targets the right audience and drives measurable results.
Speakers: Alex Back