Plaza Suites - 1-527, Floor 1 Shuttle Stop: 9 (Green Line) Neighborhood: Downtown Main Corporate Phone: 800-422-3778
Home Furnishings Association-HFA
Add to MyMarketAbout the Home Furnishings Association (HFA) Resource Center: The HFA Resource Center offers retailers a space to learn about the latest trends and strategies to help grow their businesses. Partner with the leading vendors and experts in the industry and connect with other furniture retailers in a community-driven showroom experience. Enjoy breakfast, lunch, and specialty coffees all day as you relax between appointments. Learn more at www.myhfa.org/event/high-point-market About the Home Furnishings Association: The Home Furnishings Association (HFA), with roots dating back to 1920, is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,400 members representing more than 10,000 storefronts globally. HFA provides members with programs, resources, services, and a unified voice in government relations by collaborating with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the HFA, visit www.myhfa.org.
The Digital Service Experience: Blending Technology and Customer Care
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Discover the power of integrating Service and Technology to surpass after-the-sale customer service expectations. Explore the benefits of utilizing innovative tools like virtual technicians, field service management, and automated communication to enhance the customer experience, strengthen your brand, and optimize operational cost efficiency.
Speakers: Dominik Lysaght
Internal Loss Prevention: Focusing on Logistics, Supply Chain, and Inventory Management
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Unknown losses across the supply chain can eat away at your bottom line. Technology and the systems it supports are a cornerstone of the best practices for internal loss prevention. Today we’ll discuss modern strategies, emerging technologies, and a scalable solution to shrinkage. We will highlight real-world examples from our Operational Audits conducted at major retailers all over the US. Learn how to reduce errors from the receiving department to the showroom floor!
Speakers: Greg Strosnider
Why Product Visuals are Crucial to Customer Conversion in 2023
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Discover the power of product imagery in online shopping. 88% of consumers agree that eye-catching visuals are key to purchasing decisions. Join us for an insightful session where we will analyze the changing expectations of consumers and delve into the data comparing trends from year to year. Learn how retailers can effectively adapt to the rising demands and leverage stronger product visuals to drive better business outcomes.
Speakers: Dennis Gatts
Increase Sales by 3X on Your Online Store
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Discover the game-changing potential of 3D and Augmented Reality for transforming the online buying experience. Gain valuable insights into the industry's driving forces and learn how to harness technology to captivate your customers and increase sales online.
Speakers: Prerna Malhotra
Real Estate Trends Impacting the Furniture Industry
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Discover the top real estate trends shaping the furniture industry. Explore the effects of changing consumer needs, dwindling property availability, increasing rents, and fluctuating interest rates. Join this session to gain valuable insights on five key trends and learn how to adapt your business accordingly.
Speakers: Ben Haverty
How You Can Leverage AI for Digital Marketing Strategies
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Discover the power of AI in revolutionizing your digital marketing strategies. Join us to explore the effective implementation of AI tools, such as ChatGPT, for optimal SEO, paid media, website design, and more. Be at the forefront of innovation and take your marketing initiatives to the next level.
Speakers: Chris Long
Increase Your Sales by 30% in 3 Easy Steps
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Are you tired of struggling to increase your sales? Imagine boosting your sales by 30% with just three simple steps. Learn how to optimize your conversion percentage and average sale and increase traffic to your store. These three methods are proven to help you grow your business month after month. Don't fall behind the competition. Top-performing stores have already adopted this approach and are seeing huge profits.
Speakers: Rob Ball
Driving Business with Proven Follow up Strategies
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Take action now to battle diminishing traffic! Join us for a conversation and hands-on training session where we'll discover two powerful techniques for reaching out to potential customers and following up with them effectively. Learn how to increase your close ratio and average sale with provided templates. Don't wait for opportunities to come to you - go out and get them!
Speakers: Jody Seivert
How to Measure Digital Marketing Return on Ad Spend
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Is "above market average" or "increased traffic" enough to justify your ad spend? With digital advertising accounting for 35% to 65% of total ad spend, knowing if you're getting results is crucial. Learn about the tools and measurements of the top 20 digital ads to ensure your efforts are truly effective.
Speakers: Richard Harris
Measuring the Success of Customer Satisfaction
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Discover the key to unlocking your future business success: analyzing the opinions of your past customers. Studies have shown that satisfied customers are more likely to visit your business frequently, spend more money, and even refer their friends. Find out how to implement a well-defined Customer Experience model to ensure exceptional customer satisfaction and care at every level.
Speakers: Jonathan Schulman
State of the Furniture Industry with Jerry Epperson
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Mr. Epperson, a renowned industry veteran, is set to impart his wealth of knowledge regarding the State of the Furniture Industry including current market dynamics and strategies for staying ahead of the competition. During this highly informative seminar he will be offering insightful perspectives on recent advancements and capturing industry trends. You will gain invaluable insights into both the current landscape and its projected development over the coming years.
Speakers: Jerry Epperson
Cash Flow In This Or Any Economy
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
We've just had two amazing years of retail sales, and now things are cooling off, but that does not mean you can't enjoy great cash flow. In this session, you will learn the tools needed to make sure your store continues to generate more than enough cash to run your furniture business and help you achieve your goals.
Speakers: Dan Jablons
Driving Traffic with Advanced Digital Marketing Strategies
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Join our seminar on driving traffic to your store with digital advertising through the power of forecasting and collected data. Learn how to harness the potential of data to optimize your marketing strategies and maximize your store's visibility. Discover the secrets to leveraging forecasting techniques with your digital advertising to target the right audience at the right time, effectively driving traffic and boosting sales. Gain insights into advanced digital advertising tools and tactics, and first-party, data-driven approaches. Don't miss this opportunity to unlock the potential of digital advertising and propel your store toward success!
Speakers: Fredy Wright
Selecting and Tracking the RIGHT KPIs for Success
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Whether launching a startup or running a well-established furniture store, tracking the right KPIs is vital for understanding organizational performance. Data-driven insights show whether you’re delighting customers, maintaining proper inventory and supply chain, how you’re doing on margins, and so much more. In this session, we will explore the KPIs that new businesses should focus on to understand growth potential and spot impediments. We'll focus on KPIs for established businesses that measure efficiency, product quality, and customer satisfaction. Don't miss this opportunity to gain valuable insights and practical strategies to help new and established furniture businesses thrive in today's dynamic landscape.
Speakers: Asad Ahmed
Explore The Challenges in Expansion & Relocation For Furniture Stores
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Uncover the hottest real estate markets with the largest growth areas in the U.S. Learn how to effectively analyze your real estate strategy to make the optimal decision of leasing or purchasing a new store expansion. Join this session to make informed decisions for long-term success.
Speakers: Julius Feinblum
Recapture Customer Attention with Consumer Behavior Insights
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
With declines in search interest, foot traffic, and economic challenges, it is crucial to understand where our customers have gone and how to recapture their attention. Explore the shifting consumer behavior in the "New Norm" and discover strategies to not only maintain but also win market share.
Speakers: Chris Hunt
Panel Discussion: Boost Your Furniture Sales Conversion Rate
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Join our panel of financing experts for an informative discussion on the benefits of offering multiple financing options for furniture customers. Our experienced panelists will dive deep into the advantages of providing customers with diverse financing choices spanning the consumer credit quality continuum. Discussion topics may include: Empowering consumer decision-making, expanding marketing reach, boosting sales and conversion rates, mitigating financial barriers, and navigating regulations and compliance. Get ready to participate in engaging conversations, gain practical knowledge, and connect with industry leaders shaping the future of retail finance.
How Innovation and Technology Can Help you Grow in Challenging Times
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Join our seminar on navigating recessions strategically in the furniture retail industry. Discover how investing wisely and embracing technology can boost productivity, mitigate the recession’s impact, and position your business for a successful recovery. Don't retreat during challenging times - instead, transform adversity into innovation and growth. Embrace the opportunity to transform adversity into a catalyst for innovation and growth in your retail journey.
Speakers: Ryan Blumenthal
Create Personalized and Effective Marketing Campaigns DIFFERENT Than Everyone Else
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
What was the process behind conceiving that campaign idea? Join us for an interactive session where we unlock your creative potential to craft personalized, innovative, and impactful marketing campaigns. Embrace the opportunity to brainstorm unique ideas that set you apart from the crowd as we explore strategies to break free from the ordinary.
Speakers: Darrell Dahlberg
Discover Growth and Financial Benefits with Reinsurance Programs
Educational Home Furnishings Association-HFA, Plaza Suites, Floor 1 Neighborhood: Downtown Main Shuttle Stop: 9 (Green Line)
Grow your company while reducing corporate tax, increasing customer satisfaction, and fostering store loyalty. Discover the benefits of reinsurance programs and uncover the benefits and growth opportunities you can bring to your furniture store.
Speakers: Daniel DeBonville