Showplace, Floor 3 Shuttle Stop: 1 (Transportation Terminal) Neighborhood: Commerce Concourse Corporate Phone: 276.632.2133
Hooker Furnishings
Add to MyMarketMartinsville, Virginia-based Hooker Furnishings Legacy brands include Hooker Casegoods & Upholstery, HF Custom, M, Bradington-Young, H-Contract, Shenandoah Furniture, and Sunset West.
Our brands/collections consist of:
Hooker Furnishings Showplace Grand Opening Party
Social Hooker Furnishings, Showplace, Floor 3 Neighborhood: Commerce Concourse Shuttle Stop: 1 (Transportation Terminal)
Join Hooker Furnishings on Saturday, April 22nd at 5:30 p.m. to celebrate the grand opening of the company’s brand new flagship showroom located on Floor 3 of Showplace. An evening to remember, enjoy specialty cocktails and refreshments on our new outdoor patio as well as live music from the legendary band, LIQUID PLEASURE.
Business of Home Podcast Live Recording and Anniversary Party at High Point Market
Educational Hooker Furnishings, Showplace, Floor 3 Neighborhood: Commerce Concourse Shuttle Stop: 1 (Transportation Terminal)
Join Business of Home for a live recording of The Business of Home Podcast. Host Dennis Scully sits down with designer Thom Filicia for a witty conversation about his two decades in design, plus the pros and cons of becoming a TV star—with plenty of opportunity for audience Q&A. After the recording, help Dennis, Thom and the show’s past guests toast the show’s fifth anniversary.
Speakers: Thom Filicia
HOOKER FURNISHINGS’ M BRAND PARTNERS WITH THE ARBOR DAY FOUNDATION
Hooker Furnishings is expanding its ongoing support of the Arbor Day Foundation with the launch of its new modern lifestyle furniture brand, M. For every piece of furniture sold within the brand, M will plant one tree in partnership with the Arbor Day Foundation.
HOOKER FURNITURE EXPANDS SUSAN G. KOMEN® LICENSED COLLECTION
Hooker Furniture is expanding its licensed collection with Susan G. Komen®. Characterized by signature pink hues, soft curves, and feminine silhouettes, a portion of the proceeds from each piece sold within collection will be donated to the organization.
HOOKER FURNISHINGS REBRANDS SAM MOORE PRODUCT LINE TO “HF CUSTOM”
Known for years in the industry as a mid-price-point accent chair resource, the Sam Moore brand has elevated and expanded its product line to include full line upholstery in the upper-middle price tier. To reflect this transformation, the Sam Moore product line has been rebranded to HF Custom.
HOOKER FURNISHINGS LAUNCHES NEW MODERN LIFESTYLE FURNITURE BRAND
Hooker Furnishings will launch a new modern lifestyle furniture brand, called M at the April 2023 High Point Market. The brand targets design conscious consumers, retailers and interior designers with a curated assortment of upholstery silhouettes and complementary occasional items.
BRADINGTON-YOUNG TO SPOTLIGHT ‘BEST OF BOTH WORLDS’ AT SPRING MARKET
Bradington-Young is planning a dual approach to its new introductions for the Spring 2023 Market. Several new frames will be merchandised in both transitional as well as traditional settings, showcasing the company’s custom order capabilities of more than 175 leathers and 200 performance fabrics.
HOOKER FURNITURE SET TO LAUNCH TWO MAJOR WHOLE HOME COLLECTIONS AT APRIL HIGH POINT MARKET
Hooker Furniture is introducing two whole home collections at the spring Market. Modern Mood features a modern aesthetic while Retreat offers a serene resort-inspired look. Each collection draws inspiration from very distinct sources, yet both were designed to appeal to consumers across many regions
HF CUSTOM EXPANDS MODERN TRADITIONAL & SOFT MODERN OFFERINGS
HF Custom will continue its focus on the Modern Traditional and Soft Modern aesthetics at the spring Market, with several new seating options. New silhouettes will be covered in textiles forecasted to be leading trends this season, including: Warm Neutrals, Desert Hues, and Muted Mauves.
BRADINGTON-YOUNG LEANS IN
Bradington-Young, a leading upholstery resource with a special dedication to leather, is expanding into the premium reclining chair category with the introduction of seven new high-end designs at the High Point Market, April 2-6.
CASUAL RUSTIC STYLING MEETS CONTEMPORARY FLAIR WITH HOOKER FURNITURE’S LINVILLE FALLS COLLECTION
Capturing the essence of nature’s organic color palette and the aura of a rustic mountain cottage, Hooker Furniture will introduce the Linville Falls collection at the upcoming High Point Market. The 43-piece whole home collection is designed for younger consumers looking for contemporary furniture.
HOOKER FURNISHINGS TO HOST EVENT WITH INTERIOR DESIGNER, HGTV HOST & LIFESTYLE EXPERT, BREEGAN JANE IN HIGH POINT
Hooker Furnishings will host an event with interior designer and HGTV host, Breegan Jane, who serves as the company’s brand ambassador, at the Fall High Point Market. The event will take place on Sunday, October 17th from 4 – 6 p.m. in the company’s pop-up showroom in InterHall, located at IH301.
HOOKER FURNISHINGS’ HMI SEGMENT EXPANDS DREW & JONATHAN HOME COLLECTION WITH NEW UPHOLSTERY
Building on the success of its recent Drew & Jonathan Home debut, Hooker Furnishings’ HMI segment will expand the multi-collection brand by Drew and Jonathan Scott this Fall with several new upholstery additions at the upcoming High Point market, October 16-20.
HOOKER FURNITURE REBRANDS AS HOOKER FURNISHINGS TO BETTER REFLECT FAMILY OF 12 DISTINCT BRANDS
Hooker Furniture has rebranded corporately as Hooker Furnishings to better reflect its family of 12 distinct brands with broad product portfolios ranging from case goods to upholstery and accent items covering lower to upper price points.
HOOKER FURNITURE’S SERENITY COLLECTION DEBUTING AT FALL HIGH POINT MARKET BRINGS THE AURA OF THE OUTSIDE IN
Hooker Furniture will debut a 56-piece whole home collection at the upcoming Fall High Point Market. Designed to create a comfortable and inviting retreat within the home, the Serenity collection is defined by its casual finishes and organic textures and materials.
TARGETING A YOUNGER CONSUMER, HOOKER FURNITURE WILL LAUNCH “CHAPMAN” AT HIGH POINT MARKET
Hooker Furniture will launch the Chapman collection, a smaller-scaled, casual-contemporary whole home group at the June High Point Market. Targeting Gen X and millennials, the 55-piece collection features a curated mix of materials that present an updated look inspired by downtown urban living.
HOOKER FURNISHINGS TO HOST MEET & GREET WITH TV PERSONALITY & DESIGN INFLUENCER BREEGAN JANE AT HIGH POINT MARKET
Hooker Furnishings will host a Meet & Greet with interior designer and star of the new Discovery Plus series “The House My Wedding Bought,” Breegan Jane, at the June High Point Market. The event will take place on June 5th from 4-6 PM in the company’s new pop-up showroom in InterHall.
INSPIRED BY EUROPEAN ARCHITECTURE & ANTIQUES, “TRADITIONS” BY HOOKER FURNITURE OFFERS CONSUMERS “NEW VINTAGE STYLE”
Hooker Furniture is set to launch the Traditions Collection at the upcoming High Point Market. Targeting a design-oriented consumer, the 68-piece collection presents a nostalgic aesthetic. The group offers an updated presentation that speaks to a storied past, yet transitions into today’s interiors.
HOOKER FURNITURE TO HOST POP-UP SHOWROOM IN INTERHALL
In an effort to broaden its audience of High Point Market attendees, Hooker Furniture will open a second show space for the upcoming Spring Market in InterHall. The new space is expected to draw interior designers and boutique retail buyers who may not regularly visit Hooker’s showroom.
HOOKER FURNITURE DEBUTS COMMERCE & MARKET LIFESTYLE BRAND
Hooker Furniture will unveil its new Commerce & Market brand of accent and occasional pieces at the June High Point Market. The smaller-scale, eclectic collection of 75 dynamic pieces was designed to resonate with interior designers, as well as omnichannel, e-comm & boutique retail partners.
“ASPIRE BY HOOKER UPHOLSTERY” RESPONDS TO CONSUMER UPTICK IN LUXURY HOME FURNISHINGS
Hooker Furniture's new premium upholstery brand, Aspire by Hooker Upholstery, offers sophisticated styles with details such as channeling, wood trims, braided leather welts and laced leather trims as well as sophisticated forms that conceal the unexpected function of power motion furniture.
HOOKER FURNITURE CHANNELS CALIFORNIA COAST WITH LAUNCH OF SURFRIDER & SUNDANCE COLLECTIONS
Calling on inspiration from the iconic Pacific Coast Highway, the Surfrider and Sundance Collections meld the salty, yet cozy oasis of the California coastline with a modern surf culture. The collection has 121 bedroom, dining, occasional and home office pieces.
HOOKER FURNITURE MARKS 10 YEAR ANNIVERSARY OF ‘MELANGE’ COLLECTION AT FALL HIGH POINT MARKET WITH 45 NEW PIECES
Celebrating its 10th anniversary in 2020, Hooker Furniture will continue its expansion of its Mélange collection with 45 new pieces. The globally inspired, eclectic collection of accent pieces has resulted in retail sales of more than $250 million dollars to date.
HOOKER FURNITURE UPDATES BEST-SELLING DESIGN WITH LAUNCH OF “CASTELLA COLLECTION”
The Castella collection is a 51-piece assortment of bedroom, dining room, occasional, entertainment and home office pieces. The impressive scaling of the collection combines with classic design elements to create old world charm.
HOOKER FURNITURE TO LAUNCH “YOUR WAY” HOME OFFICE & CASUAL DINING PROGRAMS AT FALL HIGH POINT MARKET
Designed with today’s consumer in mind, Hooker Furniture is set to launch its Your Way programs. The Work Your Way and Dine Your Way programs feature a variety of home office and casual dining products designed to easily transition the home into a multi-functional living space.
HOOKER FURNITURE TO SPOTLIGHT NEW CLUB CHAIRS & STATIONARY UPHOLSTERY PIECES AT HIGH POINT MARKET
With a focus on driving “item business” on the retail floor, Hooker Upholstery is launching a medley of new club chairs and stationary upholstery styles this fall. The new pieces address several consumer trends that the company has been tracking over the last several seasons.
HOOKER FURNITURE ANNOUNCES TV PERSONALITY BREEGAN JANE WILL SERVE AS ITS FIRST DIGITAL BRAND AMBASSADOR
Hooker Furniture announced that television personality Breegan Jane, noted interior designer and lifestyle expert, will be its first digital brand ambassador. The new partnership, launched this fall, aimed at strengthening the brand’s presence on social media and connecting with a broader audience
HOOKER FURNITURE CREATES A CALM & TRANQUIL HAVEN WITH LAUNCH OF “CASCADE COLLECTION”
Designed to interject a sense tranquility into interior spaces, Hooker Furniture has unveiled the Cascade Collection. The 57-piece assortment of bedroom, dining room, occasional, entertainment and home office pieces create an elegant – yet livable – retreat from the modern day.
World Travels Inspire New Hooker Furniture Casual Lifestyle Collection
Delivering the casual look and feel of ageless pieces acquired during travels in the Old World, Hooker Furniture is launching Al Fresco, a whole-home collection with relaxed European provincial styling.
Hooker Furniture Will Introduce Record 95 New Styles & Combine ‘Accents’ Category With ‘Melange’ Collection At Fall
Hooker Furniture will continue its emphasis and expansion of its Mélange collection with 95 new pieces at the Fall 2019 High Point Market. Merging its popular Accents category into the Mélange collection, the introduction is the largest addition in company history.
Hooker Furniture Launches First-Ever Solid Wood Collection
Hooker Furniture is set to unveil the Montebello Collection at the October High Point Market. The 25-piece collection of bedroom, dining room and occasional furniture is aimed at discerning consumers who demand fresh styling while appreciating the value and durability of solid wood construction.
Hooker Upholstery's New ‘Program Approach’ At High Point Market To Help Retailers Maximize ROI On Sales Floor
Helping retailers maximize sales per square foot, Hooker Upholstery is launching a new “Recline and Refresh” recliner program with a variety of style, function and leather options, and is expanding its “Your Choice” special order program and modular seating options at the October High Point Market.
Hooker Furniture Capitalizes On Downsizing Boomers & First-Time Homeowners With Vera Cruz Collection
Targeting consumers who love American traditional styling but don’t have space for many of its expansive pieces, Hooker Furniture has developed the Vera Cruz Collection, a whole-home lineup with traditional styling on a smaller scale.