TARGETING A YOUNGER CONSUMER, HOOKER FURNITURE WILL LAUNCH “CHAPMAN” AT HIGH POINT MARKET

Hooker Furniture will launch the Chapman collection, a smaller-scaled, casual-contemporary whole home group at the June High Point Market. Targeting Gen X and millennials, the 55-piece collection features a curated mix of materials that present an updated look inspired by downtown urban living.

HOOKER FURNISHINGS TO HOST MEET & GREET WITH TV PERSONALITY & DESIGN INFLUENCER BREEGAN JANE AT HIGH POINT MARKET

Hooker Furnishings will host a Meet & Greet with interior designer and star of the new Discovery Plus series “The House My Wedding Bought,” Breegan Jane, at the June High Point Market. The event will take place on June 5th from 4-6 PM in the company’s new pop-up showroom in InterHall.

INSPIRED BY EUROPEAN ARCHITECTURE & ANTIQUES, “TRADITIONS” BY HOOKER FURNITURE OFFERS CONSUMERS “NEW VINTAGE STYLE”

Hooker Furniture is set to launch the Traditions Collection at the upcoming High Point Market. Targeting a design-oriented consumer, the 68-piece collection presents a nostalgic aesthetic. The group offers an updated presentation that speaks to a storied past, yet transitions into today’s interiors.

HOOKER FURNITURE TO HOST POP-UP SHOWROOM IN INTERHALL

In an effort to broaden its audience of High Point Market attendees, Hooker Furniture will open a second show space for the upcoming Spring Market in InterHall. The new space is expected to draw interior designers and boutique retail buyers who may not regularly visit Hooker’s showroom.

HOOKER FURNITURE DEBUTS COMMERCE & MARKET LIFESTYLE BRAND

Hooker Furniture will unveil its new Commerce & Market brand of accent and occasional pieces at the June High Point Market. The smaller-scale, eclectic collection of 75 dynamic pieces was designed to resonate with interior designers, as well as omnichannel, e-comm & boutique retail partners.

“ASPIRE BY HOOKER UPHOLSTERY” RESPONDS TO CONSUMER UPTICK IN LUXURY HOME FURNISHINGS

Hooker Furniture's new premium upholstery brand, Aspire by Hooker Upholstery, offers sophisticated styles with details such as channeling, wood trims, braided leather welts and laced leather trims as well as sophisticated forms that conceal the unexpected function of power motion furniture.

HOOKER FURNITURE CHANNELS CALIFORNIA COAST WITH LAUNCH OF SURFRIDER & SUNDANCE COLLECTIONS

Calling on inspiration from the iconic Pacific Coast Highway, the Surfrider and Sundance Collections meld the salty, yet cozy oasis of the California coastline with a modern surf culture. The collection has 121 bedroom, dining, occasional and home office pieces.

HOOKER FURNITURE MARKS 10 YEAR ANNIVERSARY OF ‘MELANGE’ COLLECTION AT FALL HIGH POINT MARKET WITH 45 NEW PIECES

Celebrating its 10th anniversary in 2020, Hooker Furniture will continue its expansion of its Mélange collection with 45 new pieces. The globally inspired, eclectic collection of accent pieces has resulted in retail sales of more than $250 million dollars to date.

HOOKER FURNITURE UPDATES BEST-SELLING DESIGN WITH LAUNCH OF “CASTELLA COLLECTION”

The Castella collection is a 51-piece assortment of bedroom, dining room, occasional, entertainment and home office pieces. The impressive scaling of the collection combines with classic design elements to create old world charm.

HOOKER FURNITURE TO LAUNCH “YOUR WAY” HOME OFFICE & CASUAL DINING PROGRAMS AT FALL HIGH POINT MARKET

Designed with today’s consumer in mind, Hooker Furniture is set to launch its Your Way programs. The Work Your Way and Dine Your Way programs feature a variety of home office and casual dining products designed to easily transition the home into a multi-functional living space.

HOOKER FURNITURE TO SPOTLIGHT NEW CLUB CHAIRS & STATIONARY UPHOLSTERY PIECES AT HIGH POINT MARKET

With a focus on driving “item business” on the retail floor, Hooker Upholstery is launching a medley of new club chairs and stationary upholstery styles this fall. The new pieces address several consumer trends that the company has been tracking over the last several seasons.

HOOKER FURNITURE ANNOUNCES TV PERSONALITY BREEGAN JANE WILL SERVE AS ITS FIRST DIGITAL BRAND AMBASSADOR

Hooker Furniture announced that television personality Breegan Jane, noted interior designer and lifestyle expert, will be its first digital brand ambassador. The new partnership, launched this fall, aimed at strengthening the brand’s presence on social media and connecting with a broader audience

HOOKER FURNITURE CREATES A CALM & TRANQUIL HAVEN WITH LAUNCH OF “CASCADE COLLECTION”

Designed to interject a sense tranquility into interior spaces, Hooker Furniture has unveiled the Cascade Collection. The 57-piece assortment of bedroom, dining room, occasional, entertainment and home office pieces create an elegant – yet livable – retreat from the modern day.

World Travels Inspire New Hooker Furniture Casual Lifestyle Collection

Delivering the casual look and feel of ageless pieces acquired during travels in the Old World, Hooker Furniture is launching Al Fresco, a whole-home collection with relaxed European provincial styling.

Hooker Furniture Will Introduce Record 95 New Styles & Combine ‘Accents’ Category With ‘Melange’ Collection At Fall

Hooker Furniture will continue its emphasis and expansion of its Mélange collection with 95 new pieces at the Fall 2019 High Point Market. Merging its popular Accents category into the Mélange collection, the introduction is the largest addition in company history.

Hooker Furniture Launches First-Ever Solid Wood Collection

Hooker Furniture is set to unveil the Montebello Collection at the October High Point Market. The 25-piece collection of bedroom, dining room and occasional furniture is aimed at discerning consumers who demand fresh styling while appreciating the value and durability of solid wood construction.

Hooker Upholstery's New ‘Program Approach’ At High Point Market To Help Retailers Maximize ROI On Sales Floor

Helping retailers maximize sales per square foot, Hooker Upholstery is launching a new “Recline and Refresh” recliner program with a variety of style, function and leather options, and is expanding its “Your Choice” special order program and modular seating options at the October High Point Market.

Hooker Furniture Capitalizes On Downsizing Boomers & First-Time Homeowners With Vera Cruz Collection

Targeting consumers who love American traditional styling but don’t have space for many of its expansive pieces, Hooker Furniture has developed the Vera Cruz Collection, a whole-home lineup with traditional styling on a smaller scale.

Hooker Furniture April 2019 Accents and Melange

Hooker Furniture Hill Country LaGrange

Hooker Furniture Home Office April

Hooker Furniture Novella Collection

Hooker Furniture Sanctuary Collection

Hooker Furniture Upholstery April 2019

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